zen and the art of happiness online
TRANSCRIPT
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Zen
Art of Happiness Online and the
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Pamela Pavliscak
(part researcher, part data scientist, kinda panda)
@paminthelab ChangeSciences
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I love messy questions
I loathe messy answers
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data
despair
reality
WTF
experiments
happiness
Our journey
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Ancient wisdom says technology makes us miserable
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For every 1 article about tech making us happy, there are 100 about tech making us unhappy.
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Source: Change Sciences
Happiness looks like this on Instagram
Happy things Not so happy things
travel food friends
Source: Time Magazine
meanies dog doo technology
nature pets kids spiders work shots
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It distracts us from real life
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It is making us stupid
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“ I don’t drink, I don’t do drugs, but I am seriously addicted to my phone. M, Millennial, Wired
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Yet every day we see technology can make us happy
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Life satisfaction goes up with the introduction of new technologies
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“ It’s like part of my brain, it helps me be better than I am in so many ways.
M, Millennial, Wired
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It makes us seem Bad Ass
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1996 Made first website 1997 Used Amazon.com for the first time 2000 Bought a Pets.com sock puppet 2001 Consulted fetus/fruit timeline on Babycenter.com 2008 Established dog’s social media presence 2013 Discovered Twitter 2014 Made a Tumblr blog with daughter
A few of my happy tech moments
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As it turns out happiness is important
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Rated Better Than Other Sites
Source: Change Sciences
Ha
ppine
ss Ra
ting A
fter U
se
Aetna
Healthcare.gov
PBS
Priceline Bank of America
Citi Best Buy
n=7000
We feel happy, we think a site is better Amazon
Expedia
CBS WebMD
Ally
HGTV
eHealth
Chase Apple
Kayak
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Online study 250 sites 7000 people
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American HealthCare.gov Kayak Amazon Express
57! 70! 77!53!
Greater happiness, greater likelihood to return
American HealthCare.gov Kayak Amazon Express
57! 70! 77!53!
Likelihood to return Source: Change Sciences
Ha
ppine
ss Ra
ting A
fter U
se Delta
Priceline Bank of America
US Bank
T Rowe Price
Humana
Amazon
Expedia
WebMD Chase Home Depot
Best Buy
Kayak
CBS
Hotels.com USAA
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American HealthCare.gov Kayak Amazon Express
57 70 77 53
Source: Change Sciences
Happiness
Re
comm
enda
tions
More happiness, more recommendations
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Source: Topsy + Change Sciences
Happy sites 65+ social sentiment Less happy
45 social sentiment
Happy feeling, happy talk
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Happiness in the short-term impacts behavior in the long-term.
Happiness Mantra
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Happiness is elusive how do we understand it?
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We chase DELIGHT
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meh delighted bliss happy content (
- - (
( (
( (
! !
Happiness varies in its intensity
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weeks days hours minutes now now minutes hours days
knowing smile
now
anticipation
peak moment
afterglow
fond memory
Happiness unfolds in time
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50% genetics
40% activities
10% circumstances
We experience happiness differently
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Source: SelfieCity.net
Bangkok Sao Paolo
New York
Moscow
Berlin
(
(
We express happiness differently
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Your 10 is not my 10, (so you need more data).
Subjectivity Rule
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Source: Change Sciences
People say this makes them happy online
Not too busy
Beautiful and colorful
My favorite sites are easy to use
It has to be simple & clean
Convenience above all else
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Source: Shutterstock
parallax simple authentic
food cats infographics video
mobile
responsive clever flat
IoT big
tiles
typography
Designers think maybe this (for now)
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We have trouble predicting what will make us happy.
Happy Design Paradox
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Thought experiments 100 people
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ModCloth
something dresses something tchotchkes
awesome retro fashion pic
unknown
We remember selectively
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We remember where we focus attention, rather than the details.
Gooey Memory Maxim
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We remember the feeling
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Happiness is… made out of data!
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Subjective
Measure multiple dimensions
Projective Physical
Objective
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Field research 500 people
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The path to happiness online is only five steps
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Easyf
Trustworthy
Creative
Connected
Meaningful
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Easy 1
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I think, therefore I am confused. Benjamin Hoff The Tao of Pooh
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AUTONOMY
I can accomplish it without questions
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Source: Change Sciences
American HealthCare.gov Kayak Amazon Express
57 70 77 53
Time
Su
ccess
not so happy
happy
More time without success, less happy
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Familiarity breeds happiness, people like to anticipate.
The Joy of Next
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CONTROL
I am a bit less anxious
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MASTERY
I’ve got this down
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“ There is a trick to it but now that I know the trick, I tell everyone.
-M, Boomer, Wired
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When you can walk on rice paper without tearing, you will not be heard.
Kung Fu
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Source: Change Sciences
Ea
se of
Use
Comb
ined S
core
65
Without easy, there is no happy
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Trustworthy 2
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AUTHENTICITY
There is a real person in there
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“ Most big companies sound like they are talking to themselves about themselves. -F, Boomer, Wired
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You can’t say you are going to jump the Grand Canyon, and then jump some other canyon.
Evil Kneivel
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RESPECT
You know the boundaries
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CARE
You’ve got me covered
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It’s not enough to map their journey, if you don’t have their backs.
Trust Theorem
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Be kind whenever possible, it is always possible.
Dalai Lama
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Creative 3
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+ + + =
We tire of what once made us happy
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We feel happy on familiar sites, but we also take them for granted.
Expectation Creep
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PLAY
I can try things out without risk
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“ One minute I’m just playing around and the next thing I know it’s a credit hit.
-M, Boomer, Wired
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CURIOSITY
I can explore with no shame
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“ The last thing I want is to feel bad about myself because I clicked on something.
-F, Millennial, Wired
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VARIETY
You surprise me a little
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Sometimes it is better to travel, than to arrive.
Robert Pirsig Zen & the Art of Motorcycle Maintenance
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Connected 4
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LIKE-MINDED
I belong here
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CURATED
A want to be a part of this tribe
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“ Even though I know it’s an algorithm, somehow it feels personal and human.
-M, Millennial, Influencer
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Meaningful 5
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CONTINUITY
Bridge the digital / real divide
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NARRATIVE
I’m part of a bigger story
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We are all golden sunflowers on the inside. Allen Ginsberg
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There is no secret ingredient. Kung Fu Panda
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There are five! Easy, trustworthy, creative, connected, meaningful
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Happiness First @paminthelab ChangeSciences