zenithinternationalspecialist consultants to the food and drink industries worldwide

changing markets – world class partners

Zenith has two main areas of activity.Most people first come across ourpublic face of information services.Theseincreasingly lead on to confidentialprojects for individual companies.

Our consultancy work spans strategyand forecasting, acquisitions and duediligence, business plans and costmodelling right through to plantconstruction and operational efficiency,environmental audits and groundwaterdevelopment.

We are particular specialists in bottledwater and other beverages, but ourworld class expertise extends into foodsectors such as biscuits, confectionery,dairy products and meat.

Industry reports and market projectionsare central to our analysis and advice.We also provide tailormade newsservices, information managementsolutions and online database access.

We organise trade fairs, conferences andtraining courses, issue free daily newsupdates on our website and areassociated with several industrymagazines.With 50 staff speaking over20 languages, we cover all countries ofthe world.

Combining perspective, insight andvision, Zenith would be delighted to helpadd more value to your business overthe coming years.

Richard HallChairman

Full range of consulting services

All countries

North America

South America

West Europe

East Europe

Africa

Middle East

Asia

Australasia

Food and drink

Beer

Biscuits

Bottled water

Carbonates

Confectionery

Dairy

Fruit juice

Functional

Meat

New age

Soft drinks

Tea, coffee

Wine, spirits

Supply chain

Raw material

Groundwater

Ingredients

Manufacture

Packaging

Distribution

Retail

Impulse

Consumer

Environment

Business planning

Market projection

Competitor analysis

Strategy

Business plan

Cost modelling

Risk management

Crisis protection

Business change

Partner search

Due diligence

Acquisition

Feasibility study

Market entry

Divestment

Consulting

Information services

1 Strategy & management

2 Mergers & acquisitions

3 Market & commercial

4 Technical & operations

5 Water & environment

1 2

3 4 5

6 7

8 9 10

6 Market reports

7 Online data

8 Industry news

9 Events

10 Magazines

Perspective, insight, vision

Jason Holway, Market ConsultingDirector, is a history graduate with MBA,who has unparalleled expertise in globalfood and drink industry and marketanalysis covering companies, brands andproducts. A regular speaker at eventsfrom South America to Australia, hisrecent development priorities have beenmarket innovation and away from homedistribution.

Isabel Lightfoot, Events Director, is alsoa history graduate with MBA. Herprevious career was in marketing,publishing and public relations across theinternational food and drinks sector. Sheis now responsible for developingZenith’s portfolio of global congresses,conferences, trade fairs, seminars andtraining courses.

Stuart Banham, Management &Technical Consulting Director, is aChartered Engineer with MBA. A formermanager in the Australian food industryand an experienced managementconsultant, he leads a diverse team ofbeverage specialists in projects requiringa combination of strategic, financial,marketing and technical skills.

Gary Roethenbaugh, Research &Development Director, is a law graduatewho heads up an international team ofanalysts and researchers producingmarket reports, news services, globaldrinks insights and informationmanagement solutions. He previouslyworked in corporate recovery andinvestigations for KPMG and ininformation security.

Dr Ric Horobin, Water & EnvironmentDirector, has degrees in geophysics andhydrogeology, devoting his working lifeto environmental issues. His highlyspecialised team manages projects allover the world focusing onhydrogeology, hydrochemistry,microbiology and groundwaterengineering.

Richard Hall, Chairman and founder ofZenith International, is an economistwho was made a Director of the DairyTrade Federation at 28 and has sincebecome a world leading expert on thebeverage sector. He regularly chairsindustry conferences and leads clientcompany strategy reviews. He is arespected presenter and writer ofnumerous industry and market studies.

Anne Hall, Finance Director, worked forHouse of Fraser after graduating inbusiness administration. She was DeputyStore Manager of D H Evans OxfordStreet before becoming Manager of twodepartment stores in South WestEngland. She was a founder Director ofZenith in 1991 and is responsible for thecompany’s financial management,personnel and administration.

Duncan Finlayson, Director, is aChartered Engineer and earth scientistwith over 30 years’ project experiencearound the world. Brought in to restoreexport production at Perrier after the1990 global recall, his internationalexpertise ranges from water quality andsource development to businessmodelling, mergers and acquisitions, duediligence and crisis protection.

Charles Phillips, Mergers & AcquisitionsDirector (not shown), joined Zenith in2006. He was previously Director ofAcquisitions and Development for theWorldwide Water Division of GroupeDanone after working with BP Oil,Kellogg and Unilever.

Strategy & management

Mergers & acquisitions

Market & commercial

Technical & operations

Water & environment

Exceptional specialist knowledge and overview

� Strategy development, review� Competition analysis� Risk assessment� Business plan, financial modelling� Feasibility study� Value chain outlook� Project and interim management

Detailed experience to advise on all aspects

� Managed business sale� Acquisition target search and implementation� Business valuation� Commercial due diligence� Buyer, investor introduction� Negotiation, support� Integration, investment planning� Distributor selection

Tailormade studies to meet individual client needs

� Global, regional, national� Markets, companies, brands� Flavours, packaging, pricing� Market dynamics, forecasting� Bespoke online databases� Customer, supply chain surveys� Market rationale for new product development� OPTIC distribution channel analysis including out of home

Ensuring production efficiency and safety

� Cost modelling� Plant design, construction, commissioning� Quality systems, food safety� Technical due diligence� Operational troubleshooting, improvement� Product development, sourcing� Regulations, labelling� Crisis training and response, expert witness

Management, analysis and solutions

� Groundwater monitoring, modelling, due diligence� Source development, management, protection� Borehole drilling, testing� Water chemistry, microbiology� Water legislation, licensing� Environmental assessment� Contaminated land surveys� Dewatering for construction projects

analysis and adviceConsulting

Research & development

Market reports

Online data

Sales analysis

Industry news

Management support

Events

Global CongressesConferences

Trade fairsSeminarsTraining

Magazines

beverage innovationbottledwaterworldcooler innovation

dairy innovationAsia Pacific Bottled Water

Detailed information and expert insight

� Global - alcohol, hot drinks, milk drinks, soft drinks; bottled water, functional drinks;biscuits, dairy products

� Emerging - energy drinks, sports drinks, iced tea, iced coffee, herbal drinks;pre-mixed spirits; flavoured water, water coolers, point of use

� Strategic - fresh dairy, probiotics, whey; oxygenated water, smoothies, soy drinks� Europe - top 100 companies in beer, dairy, soft drinks; top 50 companies in

carbonates, juice, water; East,West, national � Contents - industry structure, market segments, forecasts, company/brand profiles

globaldrinks.com online database� 75 countries plus others by continent, giving total global coverage � 14 beverage categories� 11 year time series – 6 year history, 5 year forecasts� Rankings by volume, consumption per person, growth

Volume data pooling� 4 weekly manufacturer returns by flavour, pack, size, channel, customer� Total market picture under manufacturer control

Functionaldrinks newsletter� 25 x year, full global coverage� New product launches, company news, new legislation, media controversy

Customised e-mail news updates� Subscription based news and analysis dedicated to client needs � Specified countries, companies and market segments� Monthly, weekly, bi-weekly or daily� Daily updates on breaking news such as major acquisitions, product recalls

Free daily news headlines on web or by direct e-mail

Information management solutions� Answers to too much data, too few resources� Automatic reporting systems up to Board level

Foward thinking programmes for industry leaders

� Bottled water, dairy, InnoBev soft drinks� International, UK; bottled water, functional drinks, new age drinks, soft drinks� Asia Pacific bottled water, European point of use, European water coolers� Beverage markets, legislation, technical� Inductions, leadership, team; marketing, sales, technical, crisis

Through associated business Zenith International Publishing

Global soft drinks market and industry news, includes juice innovationGlobal market and industry news, design awardsInternational bottled and point of use water cooler journalGlobal market and industry newsJournal of Asia and Middle East Bottled Water Association

servicesInformation

General food

Beer

Bottled water

Consulting

Dairy

EngineeringEquipment

Financial

Government

Ingredients

Packaging

Soft drinks

Other alcoholOther water

Others

Many of the world’s leading food and drink companies have become Zenithclients in recent years along with their challengers, suppliers andcustomers, advisers and regulators.The total numbers more than 1,000from over 50 countries, excluding event delegates or magazine advertisersand subscribers.

Bord Bia, Cadbury Schweppes, Chiquita, Danone, Greencore, Kraft, McCain, Mars,Nestlé, Nölke, Procter & Gamble, Sara Lee/DE,Tchibo, Unilever,Wimm-Bill-DannAnheuser-Busch, Bavaria, BBH, Carlsberg, Carlton, Centralcer, DAB, Damm, Grolsch,Guinness, Hansa, Heineken, InBev, Kaiser, Karlsberg, Kirin, Peroni, SABMiller,San Miguel, Scottish & Newcastle, Sinebrychoff, Spendrups,Tartu, UnicerAdelholzener,Aguas Minerales,Al Manhal,ALPS,Angel Springs, Ballygowan, Borjomi,Campsie Spring, Castel, Coca-Cola, CoGeDi, Crown Distributors, Culligan, Danone,Eden Springs, Fiji, Gerolsteiner, Glacéau, Glenpatrick, Hassia, Henniez, Highland Spring,Icelandic, Masafi, Nestlé Waters, Neverfail, Rainbow, Sanpellegrino, Sip-Well, Spadel,Strathmore, Suntory,Ty Nant,Vichy Catalán,Voss,AS WatsonAccenture,A T Kearney,Arthur D Little, Bain, BMC, Booz Allen Hamilton,Boston Consulting Group, Charles River, Deloitte & Touche, McKinsey, OC&C,Promar, Roland BergerArla, Bel, Campina, Dairy Crest, Danone, Delta, Express, Fage, Fonterra, Friesland,Glanbia, Iparlat, Müller, Nordmilch, Pascual, USDEC,ValioAlpheus Environmental, Buro Happold, Earthtech, ICE, HaswellCentral Bottling, Dry Lube, Frigoglass, IMI Cornelius, Krones, Niro, Philips, R Bardi,Sidel, Soda-Club,Tetra Laval Actis,Aqua International, BC Partners, Cap Gemini, Capital International,Dresdner Kleinwort, EBRD, Eureau, Goldman Sachs, Grant Thornton, HSBC,IFC/World Bank, JP Morgan, KPMG Peat Marwick, Lehman, Merrill Lynch, PwC,Rabobank, Reuters, Salford, Société Générale, Standard & Poor’s, UBS Warburg B&NES Council, Canadian High Commission, Drinking Water Inspectorate,Environment Agency, FSA, Know How FundAjinomoto, Borculo Domo, British Sugar, Cargill, Danisco, Döhler, DSM, Firmenich,Givaudan, Hansen, IFF, Ingredia, Lanxess, Kerry, Quest, Rudolf Wild, Symrise,Tate & LyleAlcoa,Amcor, Ball, BASF, Bayer, Bericap, Boxmore, Constar, CRU, Dow, D S Plastics,Eastman, Elf Atochem, Elopak, Emhart, Esterform, Greif, Hoechst, ITW Hi-Cone, Mobil,Plysu, Rexam, Rockware, RPC, SIG,Tetra Pak,Wavin,WellmanAG Barr,Agros Nova,Apollinaris & Schweppes, Beverage Partners, Britvic, BSDA,Cadbury Schweppes, Carpe Diem,The Coca-Cola Company, Coca-Cola Amatil,Coca-Cola Enterprises, Coca-Cola FEMSA, Coca-Cola HBC, Coca-Cola Icecek,Compal, Cott, Cult, Del Monte, Dole, DPSU, Eckes-Granini, Fructal, Gerber,GlaxoSmithKline, Hero, Hoop, Krings, La Casera, Lipton, Nichols, Ocean Spray,Osotspa, PepsiCo, Pfanner, Princes, Punjab, Red Bull, Red Devil, Riaz, Shark,Silver Spring, Sumolis,Taisho,Tampico,Tropicana,Virgin, ZueggBacardi-Martini, C&C, Campari, Constellation, Matthew Clark, Pernod RicardABWA, Brita, BWCA, Canaletas, Capsnap, Cosmetal, Cuno, Dieau-Edafim, Ebac,EBWA, EPDWA, Nirvana Spa, Oasis, PHS, Samsung, Severn Trent, Suez,Tana,Thermo Concepts,Watergrid,Waterlogic,Wessex Water,Whirlpool,WRAP,WRCBallymoney Power, BOC, GVA Grimley, Hill & Knowlton, NSF, Ogilvy & Mather,University of Bath,Yell

Clients

Zenith International Ltd 7 Kingsmead SquareBath BA1 2ABUnited Kingdom

t +44 (0)1225 327900f +44 (0)1225 327901e info@zenithinternational.comzenithinternational.comglobaldrinks.comzipublishing.com

Recognised since the 1990s as Europe’sleading drinks consultancy, ZenithInternational has over 1,000 clientsacross more than 50 countries.

� world leading as well as local andnewly formed food and drinkmanufacturers

� equipment, ingredient and packagingsuppliers

� financial institutions, agencies andother consultancies

� trade associations and publicauthorities.

The company’s main activities involvecomprehensive market analysis, strategicand commercial advice, financial andtechnical consulting projects, informationservices, trade journals and eventorganisation.

With some 50 staff based in the WorldHeritage City of Bath, Zenith also hasaffiliated offices in Amsterdam, Brussels,New York, Nice and Tbilisi.

These include:

zenithinternationalcommitted to adding valuespecialist consultants to the food and drink industries worlwide