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The new zEnterprise and IBM Smart Analytics

Optimizer Session Number BVI-3761

Christian Reilly Systems Marketing, IBM

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Digital data is projected

to grow tenfold by 2011

Global trading systems

are under extreme

stress, handling billions

of market data

messages each day

of CFO’s want to drive

integration of information

across the enterprise*

Of digital data growth will

be “unstructured” and

requires significant effort

to “understand” and

analyze

Explosion of

information driving

54% growth in

storage shipments

every year

70% on average is spent

on maintaining current IT

infrastructures versus

adding new capabilities

80% 1.5x

70¢ per $1 10x Devices will be

connected to the

internet by 2011

1 trillion

25 billion 73%

Today’s business systems need to evolve to meet new needs

*Source: IBM Institute for Business Value, The Global CFO Study 2010; 1: Rubin Worldwide – “Technology Economics: Economics of Computing -The Internal Combustion Mainframe”

Global internet traffic volume

expected by 2013

500,000,000 GB

The way the world works is changing – uncertainty and complexity are the norm

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Yet the Reality Can Seem Daunting

And the reality is that these demands grow exponentially as we embrace

the opportunities of a smarter planet.

Workloads are more diverse and more

complex

The volume of data is unprecedented

The sheer performance required is

staggering

Security and resiliency are paramount

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Your Datacenter???

Information technology today is limited by the technology and architecture

configurations available.

DS Servers

LAN Servers

SSL/XML Appliances

Caching Appliances

Routers Switches

Firewall Servers

File/Print Servers Business

Intelligence Servers

Security/Directory Servers

Web Servers

Application Servers

System z

• Business processes are becoming more service oriented, modular and integrated.

• Services are implemented on heterogeneous IT infrastructures.

• Infrastructures is managed along platform boundaries - cannot optimize: alignment of IT

with business objectives

• Customers need better approach: The ability to manage the IT infrastructure and

Business Application as an integrated whole.

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Today’s enterprise computing environments are

multi-platform for a reason. They’re optimized to

run different workloads: – Database and Transaction processing.

– Analytics.

– Web-based interactions.

– Enterprise applications such as ERP.

– The myriad of x86 applications.

Complex solutions are optimally deployed on

multi-tier heterogeneous infrastructures

And many cost less on System z….

Despite the Allure of a “one size fits all” Server Approach …

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System z lowers IT spending across many industries Based on an analysis of actual IT spend and business performance, comparing companies with greater than average mainframe mix vs. less than average mainframe mix…*

“…in the long run the marketplace rewards those that make the optimum

use of the right computing resources in the right way as evidenced by

business performance”

44% lower IT cost per credit card

transaction

---* Dr. Howard Rubin, CEO and Founder Rubin Worldwide

31% lower IT costs per consumer

loan

25%

lower IT cost per mega

watt hour produced

24%

lower IT cost per

hospital bed

20% lower IT cost per

airline passenger

26% lower IT cost per

new vehicle

25% lower IT cost per

retail store

23% lower IT cost per

barrel of oil

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We Need Smarter Systems and Software for Enterprise Computing and Robust Cloud Environments

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1. That unify and optimize multiple systems to work as a single,

integrated service delivery platform

2. That can scale without adding complexity to meet the growing

demands on the infrastructure

3. That simplify data center management

4. That can turn IT into a catalyst for business innovation and

growth

© 2010 IBM Corporation 6

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A “System of Systems”, integrating

IBM’s leading technologies to

dramatically improve productivity

of today’s multi-architecture data

centers and tomorrow’s private

clouds.

The world’s fastest and most

scalable enterprise system with

unrivalled reliability, security, and

manageability.

The industry’s most efficient

platform for large scale data center

simplification and consolidation.

Management

integration

Multi-platform

integration

Stack

integration

The IBM zEnterprise System: A New Dimension in Computing

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IBM zEnterprise System – Best in Class Systems and Software Technologies A system of systems that unifies IT for predictable service delivery

Unifies management of resources, extending IBM System z qualities to the entire business process

Ideal for large scale OLTP and OLAP mission critical applications Most efficient platform

for Large-scale Linux consolidation Capable of massive

scale up, over 50 Billion Instructions per Second (BIPS)

Selected IBM POWER7 blades and IBM System x

Blades1for tens of thousands of AIX

and

Linux applications

High performance optimizers and appliances to accelerate time to insight and reduce cost

1 All statements regarding IBM future direction and intent are subject to change or withdrawal without notice,

and represents goals and objectives only.

zEnterprise Unified Resource Manager

IBM zEnterprise 196

(z196)

IBM zEnterprise BladeCenter Extension

(zBX)

HMC

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A look inside the IBM zEnterprise System Enabling a new dimension in application architecture

Sys

tem

z H

ard

wa

re M

an

ag

em

en

t C

on

so

le (

HM

C)

wit

h U

nif

ied

Reso

urc

e M

an

ag

er

zBX

Select IBM Blades

Blade HW Resources

Optimizers

IBM

Sm

art

An

aly

tics O

pti

miz

er

z HW Resources

z/OS

z/TPF

z/VSETM

Linux on System z

Support Element

Linux on

System z

z/VM

Private High Speed Data Network IEDN

Private Management Network INMN Unified Resource Manager

Private data network (IEDN)

1 All statements regarding IBM future direction and intent are subject to change or

withdrawal without notice, and represents goals and objectives only.

Customer Network Customer Network

System z Host

Linux on System x

1 AIX on

POWER7

Data

Po

wer 1

Fu

ture

Off

eri

ng

Fu

ture

Off

eri

ng

Blade Virtualization Blade Virtualization

System z PR/SM™

10 © 2010 IBM Corporation

5.2 GHz superscalar

processor

Up to 96 Cores, 1 to 80

configurable for client use

Up to 3 TB RAIM memory

Over 100 new instructions

1.5MB L2 Cache per core,

24MB L3 Cache per

processor chip

Cryptographic

enhancements

Optional water cooling

60% with

More capacity

60% Up to

Improvement in

performance Improvement in

performance

35% for

Less cost

Up to

40%

Dramatic improvement over prior generation

For Linux For z/OS

With no increase in energy consumption

And even better performance with new software

IBM zEnterprise 196: The heart of the new machine The industry’s fastest and most scalable enterprise system

HMC

Hypervisors Energy

Networks

Performance

Virtual

Servers

Operations

zEnterprise hardware management and platform management …

Factory installed and configured network Improved network security with lower latency, less complexity, no encryption/decryption

Allow critical workloads to receive resources and priority based on goal-oriented policies established by business requirements Smart business adjustments based on workload insight Provide deep insight into how IT resources are being used

Gain flexibility, consistency and uniformity of virtualization Provide the business with faster time to market Simplified network management for applications

zEnterprise Unified Resource Manager: enabling a new dimension

Simplified installation of hypervisors Gain significant time to market with improved speed of deployment

Save time, cost and simplify asset management Decrease problem determination and resolution time for cross-platform resources Improve and simplify cross-platform availability procedures Enable broader and more granular view of resource consumption

Simplified energy management Energy cost savings

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Security

industry leading security at the

core of an integrated

infrastructure Identifies potential fraud in Real

Time

Virtualization

Centralize Management of virtual

servers across a heterogeneous pool Enable thousands of virtual servers

within a single integrated system

Efficiency

Economies of scale for Labor, software

and environmental costs Reduce labor, energy, and development

costs

Availability

Resiliency management and fewer

points of failure Centralized workload management

aligned to business priorities

Scalability Ability to meet massive demands

from users and data Unmatched scalability with the highest transaction

processing capacity

Cloud computing: More value with zEnterprise

One of the largest IBM Cloud Deployments –

IBM Analytic Cloud on System z with Cognos 8 BI!

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Linux on zEnterprise Lower acquisition costs of hardware and software vs distributed servers* Less than $1.00/day per virtual server (TCA)* Reduce floor space by up to 90% compared to distributed servers* Reduce energy consumption by up to 80% compared to distributed servers*

The Most Efficient Platform for Large Scale Consolidation: Linux on System z

* Distributed server comparison is based on IBM cost modeling of Linux on zEnterprise vs. alternative distributed servers. Given there are multiple factors in this analysis such as utilization rates,

application type and local pricing, etc.; savings may vary by user

Consolidation on System z

$0.0

$0.5

$1.0

$1.5

$2.0

New X86 z10 z196

Mil

lio

ns

HW maint

HW

SW S&S

SW OTC

74% less than

Nehalem

39% less than Nehalem

Consolidate 40 Oracle server cores to 2 Linux Cores on zEnterprise

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IBM POWER7 and System x Blades General purpose processors under one management umbrella

How is it different? Complete management: Advanced

management brings operational control and cost benefits, improved security, workload management based on goals and policies.

Virtualized and Optimized: Virtualization

means fewer resources are required to meet peak demands with optimized interconnection.

Integrated: Integration with System z brings

heterogeneous resources together that can be managed as one.

Compatible: Applications certified to run on

AIX 5.3 or 6.1 will also be certified and run on the POWER7 blade. No changes to deployed guest images.

More applications: Brings larger application

portfolio to System z.

1 All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represents goals and objectives only.

What is it? The zBX infrastructure can host select IBM

POWER7 and System x blades. Each blade

comes with an installed hypervisor that offers the

possibility of running an application that spans

z/OS, Linux on System z, AIX on POWER, or Linux

on System x (SOD) 1 but have it under a single

management umbrella.

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WebSphere DataPower1 Appliance in the zBX Purpose-built hardware for simplified deployment and hardened security

How is it different? Security: VLAN support provides enforced

isolation of network traffic with secure private networks. And integration with RACF

® security.

Improved support: Monitoring of

hardware with “call home” for current/expected problems and support by System z Service Support Representative.

System z packaging: Increased

quality with pre-testing of blade and zBX. Upgrade history available to ease growth. Guided placement of blades to optimize.

Operational controls: Monitoring

rolled into System z environment from single console. Time synchronization with System z. Consistent change management with Unified Resource Manager.

1 All statements regarding IBM future direction and intent are subject to change or withdrawal without notice,

and represents goals and objectives only.

What is it? The IBM WebSphere DataPower appliance (SOD)

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integrated in the zEnterprise System, can help

simplify, govern, and enhance the security of XML and

IT services by providing connectivity, gateway

functions, data transformation, protocol bridging, and

intelligent load distribution.

IBM SMART ANALYTICS OPTIMIZER

zBX Appliance for Extreme Query Acceleration

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The New Intelligent Enterprise Survey…revealing a striking connection between organizations with high analytic sophistication and top performance, relative to industry peers. Top performers are three times more likely to be sophisticated exploiters of data and analytics than lower performers.

MIT Sloan Management Review, A First Look at the Intelligence Enterprise Survey, 9/13/2010

Building next generation analytics systems

The data warehouse is a mission-critical

system, with data warehouses serving in an

increasingly mixed workload capacity with

different SLA agreements, including as a data

source for online applications.

Source: Gartner, Inc. 23 December 2008/ID Number: G00163473

By 2012, BI Platform capabilities will be embedded as a service within 75% of

new business applications

By 2012, emerging technologies will significantly drive adoption of BI to 50%

of business users (e.g. interactive visualization, in-memory analytics, search, SaaS and SOA )

. Source : Gartner BI Summit 2008, 4/2008

Embedded Analytics

3x smarter

Mash ups

Degrees of change can produce varying outcomes

Speed change on a street is

changed from 35 MPH to 45

MPH

People get to their location ~

30% faster

Multiple locations are tied

together with a High Speed

Train

New housing arises further

away from city centers altering

communities and local

economies

Incremental change delivers only incremental improvement

Dramatic change can alter the competitive landscape

What if your business could deploy an analytic solution that could disrupt the

competitive landscape?

IBM Smart Analytics Optimizer Insight at the Speed of Your Business

How is it different

Performance: Unprecedented response times to enable 'train of thought' analyses frequently blocked by poor query performance.

Integration: Connects to DB2 through deep integration, providing transparency to all applications.

Self-managed workloads: queries are executed in the most efficient way

Transparency: applications connected to DB2 are entirely unaware of the accelerator

Simplified administration: appliance-like hands-free operations, eliminating many database tuning tasks

What is it?

The IBM Smart Analytics Optimizer is a

workload optimized, appliance that enables the

integration of business insights into operational

processes to drive winning strategies. It

accelerates complex queries, with

unprecedented response times.

Breakthrough Technology Enabling New Opportunities

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With IBM Smart Analytics Optimizer, your organization could…

Insurance Manufacturing Law Enforcement Retail Sales

…predict claim risk for

disaster scenarios

…Better predict ability to

deliver quantity by a given

date

…determine optimal cross

sell at time of sale to drive

additional revenue

…identify suspects based

upon initial witness

information on arrival at

scene

…scan large numbers of

police reports with criminal

data to more effectively and

rapidly identify suspects by

known attributes

…rapidly scan supply chain

inventory, manufacturing

history, and supplier

performance data to asses

delivery risk

…analyze the exposure of

assets based on large

array of scenario attributes

to expose risk areas

…analyze customer buying

behavior on-demand with

like customer purchases to

deliver best

recommendations

Smart Analytic Optimizer Capabilities

Extreme performance for complex queries

Game-Changing Performance

Rapidly deliver information to decision

makers through breakthrough technologies

providing dramatic performance

improvement.

In-memory processing

Massively parallel architecture

The best of row and columnar store

technologies

Highly compressed data

Compressed data operations

Enables decision makers to submit queries

they never dared in the past, that analyze

trends, predict outcomes, and produce better

business results.

Respond Better: Enable Analytic informed

transaction processing to

grow business revenue

Evaluate Deeper: Massive parallelism and

“in-memory” data marts

deliver deeper insight at

break-neck speeds

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Orders of Magnitude Faster for Queries Beta Customer Results

... and its acceleration factor : :

163 s

2311 s

25 s

1593 s

35 s 8s

5435 s

48x

Standard Query Performance (elapsed seconds)

Accelerated with IBM Smart

Analytics Optimizer

511x

12x

206x

4x

1424x

Times Faster

8s

4s

2s

5s

3s

For customers who have struggled to

achieve the required performance from

their complex BI queries – the results are

astounding!

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Eliminates Costly Query Tuning Optimized for complex analysis

• No Indices

• No MQTs

• No query plans

• No query rewriting

Always scan tables!!

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Proven operational characteristics Integrated infrastructure that is managed

by System z through Hardware

Management Console and firmware

Benefits of a System z workload

optimized infrastructure

It broadens the System z

Qualities of Service of

manageability, security,

availability to the business

intelligence and data warehouse

workloads.

It extends the established

System z hardware management

environment to the workload

optimized platform., centralizing

and simplifying the deployment

and management Creates New Opportunities for Existing Systems by Using New Technology Approaches

IBM Smart Analytics System 9600 Now supports the zEnterprise

Hardware Refresh

• IBM zEnterprise System (z196) and IBM zEnterprise BladeCenter® Extension (zBX)

• IBM Smart Analytic Optimizer - Optional

Firmware Refresh

System z Unified Resource Manager (zManager)

Refreshed

z196 zBX

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Come see the IBM zEnterprise

and IBM Smart Analytics

Optimizer @ booth 702 in the

Expo

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REPRESENTATIONS FROM IBM (OR ITS SUPPLIERS OR LICENSORS), OR ALTERING THE TERMS AND CONDITIONS OF

ANY AGREEMENT OR LICENSE GOVERNING THE USE OF IBM PRODUCTS AND/OR SOFTWARE.

Disclaimer: Information regarding potential future products is intended to outline our general product

direction and it should not be relied on in making a purchasing decision. The information mentioned

regarding potential future products is not a commitment, promise, or legal obligation to deliver any

material, code or functionality. Information about potential future products may not be incorporated into

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