zenus brandbook (1) · brand coloring: minimalism is the main approach in brand and logo color-ing...

2019

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Zenus Bank brings an unprecedented revolutionary approach to digital banking offering monetary services that are simple in use, secure and sustainable. The creative behind the branding has been developed to represent those qualities aiming at consistent positioning, marketing and communications approach across all media.

LOGO PHILOSOPHY:The split-line within the 'full name logo' variant [ZENUS] sym-bolizes the clarity, unimpeded path and unobstructed facility that Zenus strives towards for Z-members end user experi-ences, reducing friction and inconveniences in financial transactions.

In the beginning the path carries the word representing for the institution clients would rely upon, the word ''BANK'' – a term that contains the semantic roots of the words ''trust'', ' 'reliance'' and ''responsibility'', phenomena that are vital in any human affair dealing with money.

BRANDSTORY

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BRAND COLORING:Minimalism is the main approach in brand and logo color-ing and gradient development. The blue color symbolizes the absolute resilience and safety that Zenus Bank provides for its Members. The purple creates softness, simultaneously adding dynamics to the aesthetic, a calming visual state, which, in its turn, creates the ambiance of sustainability.

SIMPLE BUT NEVER PRIMITIVE: Zenus is for simplicity. From the day Banks have gone digi-tal, the simple started gradually prevailing over the complex and the luxurious, as when something is simple in function-ing and design, it means higher accessibility.

KEEPING IT SOLID:The extensive and dynamic visual state, the mild but solid colors and color-gradient, as well as the minimalist design solutions for Zenus logo and other digital objects refer to the functional and procedural simplicity, thoroughly orga-nized for Zenus Members only. Such simplicity contributes Brand Awareness.

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LOGO

THE LOGO COLORS, THE TRANSITIONAL COLORS AND THE DIRECTION

THE WHITE VARIANT OF THE LOGO IS ONLY TO BE USED IN THE SELECTED BACKGROUNDS

R-56G-150B-232

R-68G-68B-68

R-116G-7B-197

THE NEGATIVE AND POSITIVE OF THE LOGO

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SIZES AND DISTANCE BETWEEN LOGOELEMENTS.

GUIDELINES FOR CORRECT SIZING AND SPACING OF LOGO BACKGROUND AND OBJECTS.

LOGOCorners size 12pt

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WAYS LOGO SHOULD NOT BE USED.

THE RIGHT WAYS TO USE THE LOGO.

LOGO

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BASIC COLORS

SECONDARY COLORS

THERE ARE 4 MAIN COLORS OF THE BRAND, AND THE GRADIENT FORMED BY THEM

R 116 G 7 B 197 R 116 G 7 B 197

C 70 M 88 Y 0 K 0 C 70 M 88 Y 0 K 0

Pantone 2602 C

R 56 G 150 B 232 R 56 G 150 B 232

C 69 M 33 Y 0 K 0 C 69 M 33 Y 0 K 0

Pantone 2727 C

R 52 G 36 B 100

C 95 M 100 Y 29 K 19

Pantone 2112 C

R 59 G 213 B 142

C 64 M 0 Y 63 K 0

Pantone 2412 C

R 89 G 89 B 89 R 206 G 206 B 206 R 255 G 255 B 255

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TYPOGRAPHY

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Il Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ? ! @ # $ % ^ & * ( ) _ + { } | : ” / [ ]


THE MAIN USE FONTS. MONTSERRAT Light


MONTSERRAT Reg.


MONTSERRAT Bold

COMFORTA Reg.


COMFORTA Bold

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BRAND ITEMBANK CARD

PHYSICAL CARD

2cm 5,4cm

8,5cm

8,5 cm

0,5cm

0,5cm

VIRTUAL CARD

0,5cm

1cm

5,4cm

VIRTUALCARD

JOAO SANTOS

GABRIEL VIERA

2cm

0,5cm

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BRAND ITEMBLANK A4

The text block should start on the inner side 4.5 cm from the edge, and should end at 2 cm from the edge.

5cm2cm

4.5

cm

2cm

2cm

INFORMATION BLOK

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BRAND ITEMBUSSNES CARD

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J O H N D O E @ Z E N U S . C O M

+ X X X X X X X X X X X

+ X X X X X X X X X X X X

J O H N D O EC H A I R M A N

The text block should start on the inner side 0.2″ from the edge.

9,5cm

5,1cm5,8

cm

8,9cm

1,5cm

+ X X X X X X X X X X X

+ X X X X X X X X X X X X

J O H N D O EC H A I R M A N

J O H N D O E @ Z E N U S . C O M

3,75″

2″2,25″

3,5″

0,8″

0,2″

BRAND ITEMBADGE ID

The written elements and the logo on the badges should be white, as is shown in theexample, while the background should be of the gradient formed by the brand colors.

7,5cm

8cm

3cm

Name SurnamePosition

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BRAND ITEMT-SHIRT

Branding foresees a brand book that is stylistically corresponding with the polo t-shirts; in the brandbook 2 different color gammas are included, and thelogos on the polo t-shirt with a size of 6 cm. * On the white t-shirt only gradient-logo is to be used.* On the darker ones only the white logo-variant is tobe used.

6cm

BRAND ITEMSOCIAL MEDIA

In the Social Media Platform, the white variant of the logo is to be used followed by the gradient formed by the brand colors, while the cover photo is to be used on a white background with the brand colors or the opposite way.

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BRAND ITEMBAGS / PEN

BAGS

The 60-70% surface of the plastic bags are to be covered by the brand colors. The way on how the graphic elements, the logo and the website address are positioned on the surface is shown in the exam-ple.

60-70%GRADIENT

www.zenusbank.com

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www.zenus.comCity Towers, 19th Floor, 252 Ponce de Leon, San Juan, PR, 00918, USA

zenus brandbook (1) · brand coloring: minimalism is the main approach in brand and logo color-ing...

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