ZerO Distance – transform or die! Thomas Spreitzer, CMO T-Systems

Digital Darwinism: who is the comet and who is the dinosaur?

Winners Losers

IT BRANDS ON THE RISE

IT companies are the most valuable brands in the world (Apple & Google)

Google became the second most valuable brand within just 15 years, without any haptic product!

Five pure IT companies in the top 10

4 of 5 “Top Risers” are IT companies in 2013

52

19

1 2 3 4 5 6 7 8 9 10 11 12

31

13 15 16

21

20

24

17

22

18

27 28 29 30 33 32 23 25 26

34 37 35 40 41 36 38 39

42 45 43 48 49 44 46 47

50 51 53 54 55

56 57 58 59 60

14

HIGH RELEVANCE FOR POLITICS AND SOCIETY

Big Data

Industrie 4.0

Wikileaks

NSA

zero distance best practices

IT And Business

IT

Transformation

AGENDA

1

2

3

THE SHOP COMES TO THE CUSTOMER

THE SHOP COMES TO THE CUSTOMER

Shopping on the way home at the underground station made easy

Scan the QR code, and then have your purchases delivered to a drop off station or at home

Goods are set home or to a pick-up station

Tesco has achieved a 130% increase in sales due to this approach

USABILITY MAKES THE DIFFERENCE

130 % Increase in online sales

MALL2GO BY T-SYSTEMS

Point of Sale

Design

Order Processing

& Billing

Campus Mall Deutsche Telekom

Landgrabenweg

QR-Code Generation

App Design

ERP / CRM Integration

Billing & Payment

Pick-up Station

PILOT

€

580 721 341

How many Branch Offices does

ING-DIBA Have in Germany?

0

This shows what is possible in a company that for a long time was based on face-to-face interaction and had few online services

It makes clear how important is an Omni-channel approach

THE CAR DEALER COMES TO THE CUSTOMER

27% DISCOUNT BMW

7er

31% DISCOUNT

SEAT Altea

PURE ONLINE CAR DEALER

65 % Increase in configurations since 2010

5 Million in 2010

14 Million in 2013

7.5 Million in 2010

20 Million in 2013

Source: Autohaus24.de

Visitors

Configurations

CUSTOMERS WHO PLAN TO PURCHASE THEIR NEXT CAR VIA INTERNET

36%

86%

Of which 6.9 Million plan to purchase a new car

in Germany (19 Million users)

in China

CUSTOMER EXPERIENCE MNGT. BY T-SYSTEMS

360°-VIEW ON THE CUSTOMER

- 43 % Decline in stationary car dealers by 2020*

*Sources: PwC, CIO Magazin

Customer One solution enables a 360 degree customer view for automobile traders (incl. a history of all calls, contacts, mailings, offers, e-mails, invoices, complaints – with one click of a mouse)

The salesperson will be informed as soon as a car comes in for repair and will automatically receive all information regarding the costs

This way he can give the customer the incentive for a new car, eventually offering him a leasing model with a deposit that would be cheaper than the repair costs

THE PRODUCT TALKS! THE CROWD ACTS!

THE PRODUCT TALKS! THE CROWD ACTS!

18 Million Nike+ users worldwide

100 Million Users (forecast 2019)

CONNECT A WORLDWIDE CROWD

10 Million New users per year

5 - 240 k Daily registrations

ZERO DISTANCE – POWERED BY WEARABLES & SENSORS!

SYNCHRONIZE WEARABLES WITH VEHICLES

7 Billion €. Industry for „Wearable Smart Electronics“ by 2016

Sources: Gartner, Business Insider Intelligence

18 Billion Devices will be connected by 2018

Dog health check

Intelligent emergency call

Firefighters gear & AR glasses

Pebble Watch with Car Connect

THE CONNECTED BAG BY T-SYSTEMS

26 Million Suitcases not brought to the right destination

LOWER COSTS, LESS TROUBLE

With BAG2GO, the fully autonomous door-to-door transport of luggage, is becoming a reality

The suitcase is fitted out with a radio- and software module as well as a display

The passenger inputs all relevant data into a smartphone app

This generates a barcode on the display.

The suitcase can be identified and located anywhere in the world

INTELLIGENT FLEET MGMT. BY T-SYSTEMS

HIGHER EFFICIENCY AND WORKLOAD

50 % Reduction of avoidable maintenance costs

11,000 Liters Fuel savings

Information on usage data, vehicle location, loading, incline, speed etc. will automatically be read out and shown on a display in the driver’s cabin.

Using these details the driver receives precise tips and within seconds can optimize their driving behavior and route planning.

THE CONNECTED CAR

1. CONNECT THE CAR

2. INTEGRATE GARAGES & PARTNERS & SOCIAL MEDIA

3. USE BIG DATA

REMOTE DIAGNOSTICS

CONTEXT BASED SERVICES

USE CUSTOMER INSIGHTS

...AS AN UPGRADE SOLUTION BY T-SYSTEMS

HIGHER BRAND LOYALTY

Car data is analyzed by a vehicle adapter and sent to a smartphone via Bluetooth

Customer app analyzes car data and sends it to dealer CRM

Lead management and in-app marketing for dealers and garages

30 % Of maintenance jobs done by independent garages (after 4 years)

AGE OF THE USER

IT transformation …not an easy task!

80% of resources absorbed by IT operations

Cost pressure and business requirements

Implement cloud & co. BUT do not risk an outage or a security breach!

...and the user is making pressure, too...

TRANSFORM INFRASTRUCTURE

CIO CHALLENGE BUSINESS REQUIREMENTS

Data protection

Compliance

Product liability

Differentiation Services

Eco-system

Billing

Costs of IT transformation

Access control Partners & Tier1 suppliers

SET-UP NEW PLATFORMS WITHIN DAYS & MONTHS instead of years!

MANAGE MILLIONS OF END USERS instead of 100 dealers!

Faster deployment of new systems (cloud broker)

Highly flexible, reliable infrastructure (cloud)

Data protection & data security

Data Analysis and Usage

TRANSFORM COLLABORATION

CIO CHALLENGE

How fast is your Feedback channel from customers to R&D?

How do your employees SHARE HUGE AMOUNT OF DATA? DROPBOX?

HOW FAST can your SUPPLY CHAIN respond to changes?

BUSINESS REQUIREMENTS

Integration of social media within core applications

Decision making & Management tools which support real-time processes – across company boundaries

Globally available collaboration tools incl. social media features (dynamic workplace)

Share vs. send

Access rights

Data security

Knowledge transfer

Integration of external partners

All-IP Easy-to-use

TRANSFORM MOBILE

Can your employees REALLY WORK FROM ANYWHERE?

WHICH SERVICES do you offer mobile to your CUSTOMERS?

CIO CHALLENGE BUSINESS REQUIREMENTS

Manage varieties of different devices and operating systems

protect data also on “fun” devices

Context related customer services -> Mobilize applications with secure connectivity

Secure mobile data

Connect business apps with backend

SIM cards BYOD

QR Codes

Context based services

GENERATES... NATURAL BORN ENEMIES?!

Years

Weeks VS.

Specification documents

Apps VS.

Architecture conform

Simplicity wins

Secure

Access & Insights

Speed

Gamification

Compliance & Data Security

Manage Costs

CONTACT

THOMAS SPREITZER CHIEF MARKETING OFFICER

T-SYSTEMS INTERNATIONAL GMBH Fasanenweg 5, 70771 Leinfelden-Echterd.

TEL +49 711 999 7721

E-MAIL thomas.spreitzer@t-systems.com