ZERO TO PAIDSetting the Foundation

WHO IS DAWNNAwww.Dawnna.com

THE WEBINAR

Housekeeping What we will NOT cover What we will cover

FOUNDATION

Your Differentiator What your audience wants Start NOW!

Ultimate Success

Healthy Career

Strong Foundation

THE DIFFERENTIATORThe most ELUSIVE factor to Success

THE DIFFERENTIATOR

Unique Your Manner Your Message Your Market

THE DIFFERENTIATOR

The Copy Cat Copy style Copy message Wide Net

Monkey See Monkey Do is BAD!

THE DIFFERENTIATOR

Your Differentiator Your Message Your Market Your Manner

DEFINE YOUR MARKET

Sector: Technolog

y

Industry: Healthcare

Who Cares: Leaders

Expertise: Innovation

DEFINE YOUR MARKET

Sector

Industry

Who Cares

Expertise

WHAT YOUR AUDIENCE WANTSThe 3 Golden Rules

If you are speakingbecause you have

something that youreally must say

THEN STOP TALKING!

WHAT THE AUDIENCE WANTS

They don’t want YOU It’s not about YOU It’s not about what YOU will do It’s not about what YOU are selling

WHAT THE AUDIENCE WANTS

What the audience REALLY wants Information that will allow them to THINK and

ACT differently To Connect with the information in such a way

that it is relevant to their lives The Motivation to take action on new

information

WHAT THE AUDIENCE WANTS

• What info is valuable?

• What is my IP?

Information

• What stories connect?

• Are they relevant?Connection

• How can I use the platform to motivate action?

Action

A H

appy A

udie

nce

and e

ven H

appie

r Eco

nom

ic Buyer

WHAT THIS BUSINESS IS REALLY ABOUTIt’s not about SPEAKING!

WHAT THIS BUSINESS IS ABOUT

What its NOT about Speaking Motivation Glamour

WHAT THIS BUSINESS IS ABOUT

What its about Delivering Value Marketing Marketing Marketing Relationships

SUCCESS!

Relationships

Marketing

Value

MARKETING

Marketing Reach your target market with valuable

information on a regular basis Be consistent Don’t over do it Don’t under do it

The Next Slide – I will show you the CHEAPEST marketing technique that brings the MOST value.

Get your PENS and PAPER ready

BE A PEST – NOT REALLY

Ed Robinson’s PEST technique (P)ostcards (E)mail (S)nail Mail (T)elephone Call

SUMMARYWrap it up

SUMMARY

Your Differentiator and why it is important Your Audience Marketing

OFFERwww.ZeroToPaid.com