zestadz publisher presentation

30
Mobile Publishing Solutions

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This presentation outlines the mobile monetization solutions by ZestADZ

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Page 1: ZestADZ Publisher Presentation

Mobile Publishing Solutions

Page 2: ZestADZ Publisher Presentation

ZestADZ

• Leading mobile advertising network; Headquartered in

Los Angeles, CA. Offices in US / India / Malaysia

• Quality Global Advertisers serving campaigns on

billions of impressions every month.

Page 3: ZestADZ Publisher Presentation

Global Presence

ZestADZ delivers ads globally with focus on 20 key countries

Page 4: ZestADZ Publisher Presentation

Monetization solutions for

• iPhone Apps, Android Apps, Mobile Sites,

Java and Symbian Apps inventory.

Mobile Web iPhone Android Symbian

Page 5: ZestADZ Publisher Presentation

How ZestADZ Works

ZestADZTargeting Engine

Country / Carrier

Device / OS / Property

Keyword

Channel

Demographic

Tools

Landing Page Generator

Response Management

Email Reports

Ad optimizer

Handsets DB /

Analytics

Ad Delivery Engine

Deliver responses to handsets

Users come through publishersSelf Service Platform with• Campaign creation tools• Landing page generators• Bidding tool• Reports

Page 6: ZestADZ Publisher Presentation

World Class Technology Infrastructure

• Large server infrastructure with very low

latency

• Near real time reports

• Low Ad response times (average 220 ms)

• Automated reporting solutions

Page 7: ZestADZ Publisher Presentation

FEATURES

Page 8: ZestADZ Publisher Presentation

Various Integration Formats

• WAP Site Install Code

• Android SDK

• iPhone SDK

• XML Integration

• Integrate

– Single Ad

– Multiple Ads Multiple XML Ads

Page 9: ZestADZ Publisher Presentation

API / SDKs

Page 10: ZestADZ Publisher Presentation

House Campaigns

• ZestADZ provides free House campaigns enabling publishers

to cross promote their own properties in their unfilled

inventory

• House Campaigns have limits of 10 m impressions per month

per publisher

Page 11: ZestADZ Publisher Presentation

Campaign Visibility & Approval

• Automated Email Notifications for new campaigns

• View Ads (including price) and approve campaigns

in your campaign approval screen. Every individual

ad can be approved.

• Automate campaign approval to continuously allow

newer campaigns

Page 12: ZestADZ Publisher Presentation

Campaigns ApprovalCampaign Approval Screen With Bid Price View..

Page 13: ZestADZ Publisher Presentation

Reports

• Detailed reports on traffic

data

• Detailed site wise analytics

• Key metrics such as

Earning, CTR, Impressions

etc is available on console.

• Automated Reports

Delivery

• XML Reports for integration

with your systems

Page 14: ZestADZ Publisher Presentation

XML Reports

• Publishers can access daily reports as XML.

• Get the URL from your Site Reports Console

which has a unique key to access reports

Page 15: ZestADZ Publisher Presentation

Analytics

• Full fledged analytics solution without the

need for a separate analytics solution. In

Public beta

• Offers a view of “filled” and “un-filled”

impressions

• Works for mobile apps and sites

Page 16: ZestADZ Publisher Presentation

ZestADZ Analytics

• World class analytics tool enabling Publishers to

obtain information on

• Detailed break down of traffic including– Unique visitors

– Carrier / Device Data

– Impressions / Clicks / Earnings

– Hour wise traffic

– URLs that get you more revenue

– Geography of Traffic

– Channels of traffic

– CSV Output

Page 17: ZestADZ Publisher Presentation

Analytics Screenshots - 1

Page 18: ZestADZ Publisher Presentation

Analytics Screenshots - 2

Page 19: ZestADZ Publisher Presentation

Ad Optimization:

Visibility of available ads• Get the List of Available Ads / Bid

Prices as XML.

• Use this to empower your

mediation / optimization layer to

identify key campaigns to route

traffic to and automatically increase

/ decrease traffic based on Ad

availability

Page 20: ZestADZ Publisher Presentation

WHY US

Page 21: ZestADZ Publisher Presentation

Efficient Managed Model

Creation of campaign

creative's and refreshment of

the same

Use analytics to gain deep

insight into data

Reroute campaign traffic

for better results

Allocate specific campaigns for

better performing publishers

Page 22: ZestADZ Publisher Presentation

Why us?

• World class Ad ranking system that enables best performing

ads to be delivered to the right targeted user

• Dedicated account management team tracking the account on

a daily basis.

• The campaigns are adjusted for better results everyday. Non

performing campaigns are blocked, performing campaigns are

let through.

• Focus on good CTR and subsequently good eCPMs for the

publishers.

Page 23: ZestADZ Publisher Presentation

Our Global Advertisers

Page 24: ZestADZ Publisher Presentation

Some of our Publisher Partners

Page 25: ZestADZ Publisher Presentation

Optimization engines we are

working with

Page 26: ZestADZ Publisher Presentation

Commercials and Service of ZestADZ

for Publishers

• 60% revenue share on non-exclusive basis

• Payment terms – net 30 days

Page 27: ZestADZ Publisher Presentation

Summary

• Leading global mobile monetization partner; Large global

footprint

• Will work very closely with publishers to achieve desired

CPMs

• Customer focused company delivering high quality

advertising for publishers across the world.

Page 28: ZestADZ Publisher Presentation

Contact

• US Sales (EST Time

Zone)

• +1 (646)-546-5526

• +1 (646)- 546-5153

• +1 (646)-546-5876;

• +1 (646)-546-5442

[email protected]

• Euro / Asia Sales (GMT

+ 5.30 Time Zone)

• +91 44 646 11186

• +91 44 4285 7183

[email protected]

Page 29: ZestADZ Publisher Presentation

Resources

• Our website http://www.ZestADZ.com

• Landing page tool http://www.zestadz.com/static/landing_pages_tool

• Follow-us on twitter http://www.twitter.com/zestadz

• Blog http://www.ZestADZ.wordpress.com

Page 30: ZestADZ Publisher Presentation

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