Zhejiang Corporation of china telecom

Presented by:Farouq umar idris

Brief history of chine telecom

• In 1998 China telecom was split into; • China Netcom & china telecom-fixed line • Where china Netcom maintained 10 provinces

and • China telecom maintained 21 provinces• China mobile to run wireless phone service

business

Cont’d

China telecom was organised in three different layers; • Corporate HQ: handles development of nationwide

services & telecommunication systems for small businesses with operational guidelines

• Provincial companies: develop bundles of services & determine the prices of such bundles

• City branches: market the bundles of services to end customers.

Zhejiang Corporation of china telecom

• Being among the 31 provincial companies is a wholly owned subsidiary of china Telecom.

• It covers 11 cities of 46million population. • The company had 11 city branches & 62 county branches as well

as the long-distance telecom transmission bureau, the telephones branch, the telecom industry group and the public information industry co. LTD which are all operational and functional at the provincial level.

• Zhejiang corporation of china telecom have 24million customers including 4.5 million customers which mostly are households in its largest city Hangzhou. The total asset of the Corporation was estimated to be 47.5billion RMB having staff size of 42,000.

By 2001, the corporation owned three lines of business • Fixed line phone: the fixed line became the largest

fixed line in the world because of its IP soft-switch technology

• ADSL (asymmetric digital subscriber line) broadband: covered all the counties and developed villages and towns in the province.

• PHS (personal handy-phone system) wireless phone service AKA the poor man’s wireless phone service” offered wireless phone service within a city limit.

• With the number of customers the corporation have, it generated 16.7 billion RMB (in 2007)making it among the top three in China telecom group.

Business line No of customers(in million)

Fixed line telephone 22.39

PHS 6.42

Broadband 5.4

Threats

• China telecom operating under a monopolistically stragtegy, Zhejiang telecom still finds themselves in a very competitive atmosphere. Companies like China Unicom and cable companies in broadband business were trying to outrun them in their business.

• Seeing this, the company were forced to take action or else run out of business. To overcome these challenge, they implemented a way to tighten informational control over operation via the implementation of teradata’s EDW (enterprise data warehouse).

What is EDW

• EDW is an enterprise data warehouse built to centralise the database in order to process key transactions on a single platform and achieve synergy across multiple business units & the provincial HQ.

• The EDW is an fully integrated database based in Hangzhou with 80 terabytes of storage, having 2400 tables and 33000 attributes at provincial level.

Why use EDW

• The point of the EDW is to • Capture & analyse transactions to better serve

customers • Gain visibility & control over city branches’

activities • Achieve shared learning on consumer

behaviour & operators experience• Make optimal decisions based on shared

learning

Cont’d

• It consist of three layers; • Data collection• Data storage • Analysis application

Transaction process within the EDW

• Suppose a call is placed, • It gets registered at Siebel oracle customer relationship

management at provincial level then it interact with fulfilment/implementation (provision 97) at city level and at the same time, the CRM feeds the registration info to billing system (kenen) at provincial level.

The whole process is the new business support system generated by the coporation which is done and stored in the EDW.