CASE STUDY:

THE GREENTREE GROUP

Travis Greenwood,

Owner

LOCATION:

Beavercreek, OH

WEBSITE:

greentreegroup.com

INDUSTRY:

Business Consulting

Accredited

Business

Case

Study

Family run business measures

success by integrity, client

focus, and employee welfare

When The Greentree Group opened its consulting company in 1993, it set out on a mission to help clients achieve success by offering solutions. The third-generation, family-owned business works with federal, state, and commercial clients by developing and executing strategic and tactical solutions. Taking the approach of operating consistently and with transparency, the Greentree Group helps clients with logistics, information technology, change management, government, and financial management.

ABOUT THE GREENTREE GROUP

Owner Travis Greenwood says earning client trust is essential for success. He says the business consulting industry is under enormous pressure to be authentic, truthful, and operate with transparency. The Greentree Group strives to differentiate itself from other businesses in the industry by its values: integrity, client focus and partnership, and employee welfare.

TOP BUSINESS CHALLENGES AND GOALS

“We are very proud of our association with the Better Business Bureau.

Their standards, accreditation program,

and their overall mission to protect the

consumer aligns perfectly with our

values. ”-Travis Greenwood, Owner

HOW BBB ACCREDITATION HELPEDAccredited since 2009, The Greentree Group makes it a point to let potential clients know their affiliation with the Better Business Bureau. Greenwood says he tells clients about BBB Accreditation and the requirements his family company strives to meet. For customers, Greenwood says they feel often reassured that their business is operating by the BBB Standards for Trust and is doing its part to be a good corporate citizen. As a result, Greenwood says they've worked with the same clients for more than 20 years. BBB Accreditation is a value-add to running a good business, Greenwood claims and assures clients that their company is trustworthy and honest.

CASE STUDY:

THE GREENTREE GROUP

Travis Greenwood,

Owner

AWARDS & HONORS:

Accredited

Business

Case

Study

Family run business measures

success by integrity, client

focus, and employee welfare

WHY ACCREDITATION AND THE BBB STANDARDS

FOR TRUST MATTER

The Greentree Group hopes to continue its success in 2021 by growing its business and focusing on clients. Greenwood credits much of its success to BBB Accreditation and the family's determination to work with clients every step and decision along the way. With 27-years of business consulting under their belt, The Greentree Group claims to be a proven solutions provider. By operating truthfully and with transparency, Greenwood says he is proud of his BBB Accreditation and his clients take notice.

2018 BBB Silver Eclipse

Integrity Award, Dayton

OH

2010 BBB Eclipse Award,

Dayton OH

Add trust to your

business. Get

Accredited.

At the Greentree Group, the BBB Standards for Trust play an important role in running their business, especially their company value. "We’ve found that when we have failed at something, it’s because we violated one of our values," Greenwood explains. "Our people and values have driven our success during the past 27 years."

FINAL RESULTS

ABOUT BBB

For more than 100 years, the BBB has helped people find businesses, brands, and charities they can trust. In 2019, people turned to BBB more than 183 million times for BBB Business Profiles on nearly 5.8 million businesses and Charity Reports on 11,000 charities, all available for free at BBB.org. BBB's mission is to be the leader in advancing marketplace trust. It does this by:

Setting standards for marketplace trustEncouraging and supporting best practices by engaging with and educating consumers and businessesCelebrating marketplace role modelsCalling out and addressing substandard marketplace behaviorCreating a community of trustworthy businesses and charities

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