ziilion e245 final presentation
TRANSCRIPT
Idea: A renren app that facilities event meeting in China collegesUser size: 20 million college students in China
Serviceable Addressable Market: US$ 100 millionCustomer Interviewed: 154
Online Surveyed: 48
ZiiLion
Yiye JinEE MS (candidate)UI & UX design
Yinan NaCS MS (candidate)Client-side development
Anthony ChowMS&E MS (candidate) Marketing & Analysis
Junhao JiangEE MS (candidate)
System Architecture
Lu LiMS&E MS (candidate)
Server-side development
Team
Outline
Canvas #1: A renren app that facilities event meeting in China’ colleges Test: Event Goer and Host Value Proposition Test: Sponsors Value Proposition Key Activities: Product Development, Marketing, Risk Mitigation Test: Increase value for Event Goers
Pivot Canvas #2: A website that facilitates events organization in China Test: Event Host Value Proposition
Pivot Canvas #3: A renren app that ranks and reviews all aspects of China college campus life Test: User Value Proposition
Customer ArchetypeEvent Host Event Goer
Name: An Qi Huang• Junior at Wuhan University, major in
Economics• Loves music and psychology• Student leader of Yoga Club• Organizes weekly yoga sessions• Wants to attract many event attendants
Name: Yu Zhou Wang• Junior at Shanghai Jiaotong University,
majoring in EE• Interested in a variety of sports, street
dancing, music and comics• Actively finds events on renren.com, BBS
and through word of mouth
Business Ecosystem
Small business near campus
PaymentService
Event Organizers
Event Attendants
5% commission
$100 per year
$200 initial user acquisition/school
China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
businesses4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” companies
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence
Local Businesses: Exposure to students through web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #1
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China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
businesses4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” companies
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence
Local Businesses: Exposure to students through web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #1
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Test: Value Proposition for Event goers/hosts
What we did
1. Online survey on renren.com (48 ppl)
2. Phone call to current Chinese college students (12 ppl)
3. Face-to-face to new Chinese students at Stanford (8 ppl)
What we found
1. Event goers: need an event aggregation and management site.
2. Event hosts: need a site for online event marketing, sponsor recommendation, and attendant analysis.
3. Event hosts: willing to pay this service.
China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
businesses4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” companies
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence
Local Businesses: Exposure to students through web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #1
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Test: Value Proposition for local businesses
What we did
Tsinghua University (5 local stores)
Wuhan University(6 local stores)
Huazhong University(8 local stores)
What we found
Medium business sponsor: 1. Willing to pay 1000-2000 RMB (175-350
US$) per year. 2. Want a coverage of 60-80% students on
campus.
Small business sponsor: 1. Do not believe in online advertising.
China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
medium businesses
4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” companies
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence
Local Businesses: Exposure to students through web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #1
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Key Activities
What we did
1. App MVP development (150 hours)
2. Get in touch with renren.com to discuss censorship issue
3. User testing (27 ppl)
4. Acquire early adopters (8 event hosts)
What we found
1. Censorship on renren.com is not a problem.
2. Feedback on app features, such as calendar, social elements, and UX.
3. Early adopters (event hosts) are not actively posting their events.
China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
medium businesses
4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” companies
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence
Local Businesses: Exposure to students through web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #1
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Aggressive Marketing
What we did1. Contact colleges event hosts
(33 ppl)
2. Create a Fan page (270 fans) and spam news feed on renren.com (500 app installations)
3. Scrape the event posts from BBS and School website (43 events)
4. Interview event goers (10 ppl)
What we found
1. Low user retention rate.
2. No viral effect on social network as we expected.
3. Event hosts lose interest in further posting because of not enough event goers coverage.
4. Not enough value for event goers, need to improve it.
China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
medium businesses
4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
5. Overseas colleges
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition5. Building overseas
Chinese networking
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” Corps4. Overseas connection
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence, overseas exposure, inter-college, celebrity events
Local Businesses: Exposure to students by web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #1
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Test: Increase value proposition for event goers
What we did
1. Exposure to overseas colleges events: open public access to Stanford events via renren news feed.
2. Inter-colleges events: create an event between WU and HUST and broadcast on renren.
3. Celebrity events: Post selected high-profile events in Tsinghua.
What we found
1. Event goers show much more interest in celebrity events than general events (31 page view). But this kind of event is quantity-limited.
2. Little interest in overseas colleges events (only 2 clicks in 3 days).
3. Little interest in inter-colleges events (only 4 clicks in 4 days).
Re-think our business
Two pivot directions proposed: 1. Focus on event hosts only
A platform for easy scheduling and multi-social-platform broadcasting for both public and private events
2. Expand from event to every aspect of campus lifeA ranking and review site for all aspects of campus life
Insight: 1. Finding event is not a strong enough pain point for
college students. 2. Pain Point for event hosts discovered: Multi-platform
management
Business Canvas #1 to 2
China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
medium businesses
4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
5. Overseas colleges
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition5. Building overseas
Chinese networking
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” Corps4. Overseas connection
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence, overseas exposure, inter-college, celebrity events
Local Businesses: Exposure to students by web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #2
China’s Market
Users:Individual event hosts
Customer:F&B/Retail/Entertainment Shops
Major SNS:1. Renren.com2. Weibo3. QQgroups4. Fetion SMS
Users:1. Automated Service
Restaurants/Retail Shops:2. Automated Service
Targeted Advertisements:Monthly subscription packages for advertisement on our site.
1. App design and development2. Server/Web Hosting3. Marketing cost
Major SNS:1. Renren.com2. Weibo3. QQgroups4. Fetion SMS
1. Customer Development
2. Product Development
3. Marketing
Event Hosts:1. Improve scheduling2. Time reduction3. Multi-platform
broadcast4. Recommendations
for event related resources
F&B/Retail/Entertainment Shops:5. Targeted
advertisement to events that will happen
1. Developer2. Large user base
on all major SNS
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Business Canvas #2
China’s Market
Users:Individual event hosts
Customer:F&B/Retail/Entertainment Shops
Major SNS:1. Renren.com2. Weibo3. QQgroups4. Fetion SMS
Users:1. Automated Service
Restaurants/Retail Shops:2. Automated Service
Targeted Advertisements:Monthly subscription packages for advertisement on our site.
1. App design and development2. Server/Web Hosting3. Marketing cost
Major SNS:1. Renren.com2. Weibo3. QQgroups4. Fetion SMS
1. Customer Development
2. Product Development
3. Marketing
Event Hosts:1. Improve scheduling2. Time reduction3. Multi-platform
broadcast4. Recommendations
for event related resources
F&B/Retail/Entertainment Shops:5. Targeted
advertisement to events that will happen
1. Developer2. Large user base
on all major SNS
1. Developer2. Large user base
on all major SNS
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Test: Value Proposition for Event Hosts
Test Pivot Direction #1Did:1. Phone interview Chinese students and
working adults (19 ppl)
Found:2. Our idea is not well received by working
adults since they have established ways to organize events
3. Students have limited demand and diversified requirements.
4. Chinese prefer sincerity over efficiency
Pivot Direction #2
Freshmen:Uncertain about new environment, want to know more about courses to take and which professors are good
Sophomore:Care more about campus events and social life
Junior:Worry about next steps ( jobs, graduate school, going abroad) and means to get them
Senior:Settled for next steps in life and wants to enjoy the rest of college life (party places, restaurants, and other fun places)
Insight: Students have different focus during different stage of their college life.
Pivot Direction #2Idea: A website that allows college student to benefit from the wisdom of the crowd in making decisions that will impact their lives socially and academically, and make their campus life more colorful.
Product: A ranking and review site for all aspects of student life.
FoodRetail Shops
CoursesJobs/Internships
CampusEvents
…
Business Canvas #1 to 3
China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
medium businesses
4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
5. Overseas colleges
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition5. Building overseas
Chinese networking
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” Corps4. Overseas connection
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence, overseas exposure, inter-college, celebrity events
Local Businesses: Exposure to students by web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Users :China college students
Customers :Local businesses
Users:1. Make decision based on
wisdom of the crowd2. Student
discounts/offers/deals3. Have fun
Local Businesses: 1. Exposure to students2. Traffic redirect3. Obtain customer
feedbackDistribution/User acquisition channel:1. Renren.com
Sponsored Search:Local business pay for traffic on cost-per-click (CPC) modelAdvertisements:Monthly subscription packages for advertisement on our site. Offers/Deals:Take a percentage cut of offers and deals placed on our site.
Local Businesses:1. Personal service
Users:1. Automated Service
1. Renren.com2. College administration
1. Customer Development2. Product Development3. Marketing
1. Large college student user base in renren.com
2. Content from college administration
3. Details of local businesses around campus
4. Connections to popular people in colleges
1. App design and development2. Server/Web Hosting3. Marketing cost4. Content acquisition cost
Content channel:1. BBS2. College students3. School Administration4. Business review sites
Business Canvas #3
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Users :China college students
Customers :Local businesses
Users:1. Make decision based on
wisdom of the crowd2. Student
discounts/offers/deals3. Have fun
Local Businesses: 1. Exposure to students2. Traffic redirect3. Obtain customer
feedbackDistribution/User acquisition channel:1. Renren.com
Sponsored Search:Local business pay for traffic on cost-per-click (CPC) modelAdvertisements:Monthly subscription packages for advertisement on our site. Offer/Deals:Take a percentage cut of offers and deals placed on our site.
Local Businesses:1. Personal service
Users:1. Automated Service
1. Renren.com2. College administration
1. Customer Development2. Product Development3. Marketing
1. Large college student user base in renren.com
2. Content from college administration
3. Details of local businesses around campus
4. Connections to popular people in colleges
1. App design and development2. Server/Web Hosting3. Marketing cost4. Content acquisition cost
Content channel:1. BBS2. College students3. School Administration4. Business review sites
Business Canvas #3
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Test: Value Proposition for College Students
What we did
1. Phone interview with Chinese students (16 ppl)
2. Competitor Analysis
3. Market Sizing
What we found
1. Users think that the reviews of campus resources are valuable to them.
2. Users are willing to rank and write review if they’re provided rewards from local store.
3. Chinese people like ranking in nature.
What learned from Eng245
1. MARKET will teach you more than you can interview.
2. Should design right MVP for early adopters.
3. Remote market will present a lot of DIFFICULTIES.
4. Do not make your assumption FACT.
5. Be able to distinguish FEATURES from PAIN POINTS.
Thank You!
China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
businesses4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” companies
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence
Local Businesses: Exposure to students through web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #1
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00
0
China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
businesses4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” companies
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence
Local Businesses: Exposure to students through web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #1.1
68
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China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
medium businesses
4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” companies
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence
Local Businesses: Exposure to students through web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #1.2
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87
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00
China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
medium businesses
4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” companies
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence
Local Businesses: Exposure to students through web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #1.3
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87
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China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
medium businesses
4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
5. Overseas colleges
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition5. Building overseas
Chinese networking
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” Corps4. Overseas connection
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence, overseas exposure, inter-college, celebrity events
Local Businesses: Exposure to students by web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #1.4
68
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19 19
87
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5 41
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China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
medium businesses
4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
5. Overseas colleges
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition5. Building overseas
Chinese networking
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” Corps4. Overseas connection
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence, overseas exposure, inter-college, celebrity events
Local Businesses: Exposure to students by web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #1 to 2
China’s Market
Users:Individual event hosts
Customer:F&B/Retail/Entertainment Shops
Major SNS:1. Renren.com2. Weibo3. QQgroups4. Fetion SMS
Users:1. Automated Service
Restaurants/Retail Shops:2. Automated Service
Targeted Advertisements:Monthly subscription packages for advertisement on our site.
1. App design and development2. Server/Web Hosting3. Marketing cost
Major SNS:1. Renren.com2. Weibo3. QQgroups4. Fetion SMS
1. Customer Development
2. Product Development
3. Marketing
Event Hosts:1. Improve scheduling2. Time reduction3. Multi-platform
broadcast4. Recommendations
for event related resources
F&B/Retail/Entertainment Shops:5. Targeted
advertisement to events that will happen
1. Developer2. Large user base
on all major SNS
Business Canvas #2
1. Developer2. Large user base
on all major SNS
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00
0
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0
China’s Market
Users:Individual event hosts
Customer:F&B/Retail/Entertainment Shops
Major SNS:1. Renren.com2. Weibo3. QQgroups4. Fetion SMS
Users:1. Automated Service
Restaurants/Retail Shops:2. Automated Service
Targeted Advertisements:Monthly subscription packages for advertisement on our site.
1. App design and development2. Server/Web Hosting3. Marketing cost
Major SNS:1. Renren.com2. Weibo3. QQgroups4. Fetion SMS
1. Customer Development
2. Product Development
3. Marketing
Event Hosts:1. Improve scheduling2. Time reduction3. Multi-platform
broadcast4. Recommendations
for event related resources
F&B/Retail/Entertainment Shops:5. Targeted
advertisement to events that will happen
1. Developer2. Large user base
on all major SNS
19 19
Business Canvas #2.1
1. Developer2. Large user base
on all major SNS
87
19
19 0
00
0
0
0
China’s Market
Users: 1. Events goers2. Events Hosts
Customers:3. Local small
medium businesses
4. Events Hosts
1. Bid ranking for events2. Sponsor recommendation3. Subscription for local businesses
1. Renren.com2. Campus Map
providers3. Companies with
established network with student body
4. Local “Groupon” companies
5. Overseas colleges
1. App design and development2. Server/Web Hosting3. Marketing
1. Promotion2. App Development3. Marketing4. Early adopter
acquisition5. Building overseas
Chinese networking
1. Student bodies connection
2. User base in renren3. Sponsor base in
“Groupon” Corps4. Overseas connection
Events Hosts: Cost reduction, increased reach, sponsor matching
Events Goers: Event info aggregation, Social influence, overseas exposure, inter-college, celebrity events
Local Businesses: Exposure to students by web advertisement, Attendants analysis
Events Hosts: post-event feedback and social connectionEvent sponsors: Post-event feedback
Distribution + user acquisition: Renren.comSponsor acquisition: Local “Groupon” companies
Business Canvas #1 to 3
Users :China college students
Customers :Local businesses
Users:1. Make decision based on
wisdom of the crowd2. Student
discounts/offers/deals3. Have fun
Local Businesses: 1. Exposure to students2. Traffic redirect3. Obtain customer
feedbackDistribution/User acquisition channel:1. Renren.com
Sponsored Search:Local business pay for traffic on cost-per-click (CPC) modelAdvertisements:Monthly subscription packages for advertisement on our site. Offers/Deals:Take a percentage cut of offers and deals placed on our site.
Local Businesses:1. Personal service
Users:1. Automated Service
1. Renren.com2. College administration
1. Customer Development2. Product Development3. Marketing
1. App design and development2. Server/Web Hosting3. Marketing cost4. Content acquisition cost
Content channel:1. BBS2. College students3. School Administration4. Business review sites
1. Large college student user base in renren.com
2. Content from college administration
3. Details of local businesses around campus
4. Connections to popular people in colleges
Business Canvas #3
0
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00
0
Users :China college students
Customers :Local businesses
Users:1. Make decision based on
wisdom of the crowd2. Student
discounts/offers/deals3. Have fun
Local Businesses: 1. Exposure to students2. Traffic redirect3. Obtain customer
feedbackDistribution/User acquisition channel:1. Renren.com
Sponsored Search:Local business pay for traffic on cost-per-click (CPC) modelAdvertisements:Monthly subscription packages for advertisement on our site. Offers/Deals:Take a percentage cut of offers and deals placed on our site.
Local Businesses:1. Personal service
Users:1. Automated Service
1. Renren.com2. College administration
1. Customer Development2. Product Development3. Marketing
1. App design and development2. Server/Web Hosting3. Marketing cost4. Content acquisition cost
Content channel:1. BBS2. College students3. School Administration4. Business review sites
1. Large college student user base in renren.com
2. Content from college administration
3. Details of local businesses around campus
4. Connections to popular people in colleges
Business Canvas #3.1
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