zing me launch meetup july 2011
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Zing Me – Open PlatformNGUYỄN VĂN ĐỨC TRỌNG
Web Business, VNG Corporation
20/07/2011
Strictly Confidential – Do Not Distribute
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ABOUT ZING ME
About Zing Me
• The first local SNS• Launched 8/2009• Major services: Status, Blog, Photo,
Music, and Social Games
Strictly Confidential – Do Not Distribute 3
Traffic
• 7.4M Monthly Active Users– Number 1 SNS in Vietnam according to
Google Ad Planner
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Social behaviors
• Every day– 500K Photos uploaded – 750K Comments sent – 5.5 M chat messages
• Every second– 6 photos– 9 comments– 70 chat message
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Fun fact
• If Zing Me were a city– It would be the most populated administration
region with 7.4M people
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Zing M
e
TPHCMHà N
ội
Thanh Hóa
Nghệ An
0
2
4
6
8 7.4 7.16.4
3.4 2.9
Population
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Fun fact
• Zing Me has 17 VIP profiles which have more than 100K fans
• Nou Camp, world largest stadium has 93K seats
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Fun fact
• Việt Nam has 60M farmers– Zing Me has over 4M online farmers
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Opportunity for Content Provider
Do we need an open platform?
• It’s hard to have a great idea that people love
• It’s even harder to aggregate millions of users, and give them easy channel to pay
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Some numbers
2009 2010 2011 /E0
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Social apps on Zing Me (by December of each year)
Number of Apps Monthly Revenue (B VND)Strictly Confidential – Do Not Distribute 11
App Control Center
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Appstore Model
• Zing Me provides– User base (Zing ID)– Payment channel (Zing Xu)– SDK and other support (Technical training)
• CPs provide– Content– Marketing (if desired)– Infrastructure (can rent from Zing if needed)
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Revenue share model
• Exclusive in Vietnam: 70/30• Non exclusive: 50/50• Zing pay for distribution (scratch card) cost• CP pay for marketing and infrastructure
cost
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Opportunity for Brand & Agency
Zing Me Ad Model
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Agency• More channel• More money
Brand• Attack more
customers• Satisfy users• Increase sale
…
Zing Me• Satisfy users• Do business
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Case study
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Biz profile will be optimized interfaces, functions to provide convenient, successful advertising campaign for your business.
Case study
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Case study
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Plant
Harvest
CollectIngredients'
Make real leaf bottle
Exchange Gift
Get Seeds
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New Section
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CONTACT
open.me.zing.vn
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Strictly Confidential – Do Not Distribute
New Section
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Thank you!