zipcar charity drive guide for participants
DESCRIPTION
Every month Zipcar hosts a Charity Dribe, spotlighting three charities for a week. The charity to receive the most votes wins £150 of driving credit, to go toward their transport needs. If you would like to be involved, or know of a charity, please email [email protected]TRANSCRIPT
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zipcar charity drive guide
Zipcar Charity Drive is our way of recognising
our not-for-profit Zipcar for Business accounts and
doing our bit to tell the world about the amazing work
you’re doing.
This guide walks you through how it works, how to
get involved, and who to contact for more info.
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Each month, Charity Drive highlights 3 not-for-profit
or charity Zipcar for Business accounts.
We share a little bit about each organisation, then
ask people to vote for the one that most deserves a
helping set of wheels from Zipcar.
The winner gets £150 driving credit to help them get
around, and all three reach a new online audience.
It’s win-win-win!
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How does it work?
Each month we run the competition either on
Facebook or Twitter. Read on to see how each
format works.
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We post a photo album on our ‘Zipcar UK’ Facebook
page containing the three logos of the charities
involved.
Each image also features a short paragraph
describing what the organisation does and a link to
their website.
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Anyone can then vote for their chosen organisation
by ‘liking’ their logo in the Facebook album.
The organisation with the most ‘likes’ wins, it’s that
simple!
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On Twitter, all we’ve got are the tweets. We post 2
letting our followers know we’re asking for their
votes:
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…and then 3 ‘vote tweets’, one for each of the
organisations involved:
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To vote, any Twitter user just needs to retweet (RT)
the tweet that features their favourite organisation.
We count up how many tweets include #CharityDrive
and each organisation’s @handle. The organisation
with the most, wins the prize!
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How can I increase my chances of winning?
Campaign, campaign, campaign! We spread the
word on our Twitter feed and Facebook page but
there’s a lot you can do to get your audience
involved and gain those all-important votes.
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Share on Facebook
Just head to our Facebook page, find the Charity
Drive post, and click ‘Share’.
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You can then add your own comment and choose
where to share the album.
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Shout about it on Twitter
Tell your followers about the competition (including
@ZipcarUK and #CharityDrive), or just retweet our
intro tweets to let people know:
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Then ask people to retweet the ‘vote tweet’ to get
people voting:
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Of course, you can campaign to get the votes any
way you like. Send out emails, share links on your
website, shout it from your office windows. Whatever
it takes to get noticed.
If you’d like to get stuck in but you’re feeling a bit
stuck, just ask and we’ll help out.
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What do we need from you?
• Your logo
• A short description of your organisation
• Your organisation tagline (max 80 characters)
• Your website address
• Your Twitter handle (i.e. @ourname)
• Your Facebook page url
Email to [email protected] and we’ll do the rest!
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We’ll let you know when the campaign is live and
keep you updated. Just keep pushing for those votes
with tweets, posts and whatever else works!
Any questions, drop Sophie a line on
Good luck!
The Zipcar Charity Drive Team
zipcar charity drive guide