zippr - mygov.in · 2020. 9. 10. · redbus. ex-ceo playsportz, a ﬁtness program for kids...

Confidential Information. Do not distribute

ZipprVision: To make places smarter and more accessible

Confidential Information. Do not distribute/print

A location-intelligence company with a focus on addressing

technologies to solve problems for citizens, businesses and

governments in emerging markets

● Founded in 2013

● $2Million raised in 2 rounds

● 2 Patents applied

● Govt. contracts for smart addresses to 4M+ homes

● Large pipeline across India and other countries

● Largest street addressing provider globally

● 50M+ daily real-time location data from Food Delivery

● Global clients like Dominos, Here Maps, etc

● Winner of RedHerring, IBM SmartCamp, Hot100 and more

About Zippr Private Limited

Zippr is the pioneer and market leader in addressing technologies

Core Team

Niranjan Seelam

Co-Founder and CEO

Ex-Founding team @ Redbus.

Ex-CEO PlaySportz, a fitness program for kids

Parikshith Reddy

Co-Founder and CRO

Ex-Global Dir, Exponential, a global ad-tech company

Built Zippr’s B2B and B2G Business

CTO

Ex-Amazon, IIT-K

Built Zippr’s patent-pending DDN algorithm

T. Vikram

Zippr’s Core team has worked together for the last 6 years in pioneering innovation driven addressing systems.

Our key strength is frugal innovation

The Problem

Global addressing systems are broken, outdated or altogether absent. The lack of standard addresses in emerging

markets leads to issues in two areas:

★ 20–30% of addresses given by customers have inaccurate pin codes.

★ It is estimated that on average a delivery person ends up making 2–3 calls to a customer and

★ Spends 5–7 minutes more per package delivery just to find the customer location.

★ The average number of delivery attempts per shipment is estimated to be as high as 1.4.

★ Designating a home address is one of the most difficult to resolve in urban areas

★ Individuals are as defined by their place of residence as they are by their height or the color of their hair or eyes

★ One’s home address is an integral part of personal identification data

★ Lack of an identity leads to exclusion of individuals and families from social and commercial services

All of these contribute to the inefficiencies and add to the increased cost of logistics for e-commerce players.

Need of the hour is for a unique and scalable addressing solution for effective local administration

India Internet Opportunity Report: May 2017By Kalaari Capital

Report on Addressing and Management of CitiesBy World Bank

Accessibility Identity

Address is not the same as location / Geo coordinates


Market Size and Opportunity

Africa ~350M

Sub-continent ~500M homes

South Am ~150M homes

SEA ~250M

West Asia ~50M Central Am

~40M homes

Social and Economic Opportunity:

★ ~4 billion people don't have standard addresses

★ ~90% streets don't have names/numbers

★ Broken Social & Govt. services

★ <10% Addresses available on digital platforms like Google Maps

★ Digital Age Infrastructure for economic activity

★ Key for Disaster and Covid-19 management

Financial Opportunity:

★ “ 80% - 90% Tech Ecosystem dependent on Google Maps ” - Avendus Capital

★ Over $10 Billion Annually lost in India due to bad addresses

★ Impact New Commerce Logistics / Surface Transportation / Hyperlocal / LBS Services

★ Banking / KYC / Insurance

Solving for structured addresses is a global opportunity that

creates Social, Economic and Financial Impact

Accurate addresses impact billions of lives and ROI is in $$Billions


What & How we do it

Digital Door Numbering (DDN) System

What is DDN SystemA scientific, street-based addressing system that adheres to international guidelines, is future-proof and works for every country’s unique topology by not relying on grids or the Lat/Long nomenclature.

How did we do it?Developed a patent-pending end-to-end algorithmic addressing platform using AI and DL to give a unique ID to every home, street and locality in a city

Traction/Adoption

★ Deployed in 4M+ homes across 116 cities across AP, Bhopal, New Delhi and Bhubaneswar

★ Will be integrated into solid waste management and tax collection platforms and emergency services

★ Smart board with QR code or RFID enables customised local services for each home

★ Zippr’s DDN is synonymous with smart addressing Odisha CM Launching DDN

Former Andhra CM Launching DDN

DDN is the solution of choice for Governments


DDN - A street addressing technology

NGC - 270 - 234Instead of

6-8-1056, Srinivasa Nilayam, Opp ICICI

Bank ATM, ISKON Temple Road, NGOs

colony, Tirupati, Andhra Pradesh - 517507

Scan the QR code to get started

A standard format for all sections of society

- Identify roads from imagery

- Digitisation of Wards

- Identification of localities

1


Impact of DDN on Governance

Governance will not be the same after DDN


Landscape & Mission

DDN Competitive AnalysisDated Government Systems:

● Physical Addressing by Town Planning Agencies● GeoTagging / PropertyTax ID

Drawbacks of Govt Systems

- Doesn’t scale with growth- Designed to be broken

Private Ecosystem (Grid Based)

● Google Plus Codes - Grid based system

● What3Words - Grid based system using words

Drawbacks of Grid Systems

- No correlation between adjacent grids

- Grids don't align to real geography

- Not suitable for govt addressing

- Requires decoder to even attempt usage of platform

Sample of a Grid System

Door No: 2-12-45/1/3-2/A

Opp. Landmark A

Street Name/Number

Locality, City, Pin

Other systems are like a ‘Bitly' for Lat/Long; cute but fall short as an address


DDN Landscape Matrix

FEATURES Physical/Old Address

ZipprGoogle Plus

CodeWhat 3Words

Go Code Ghana Post Navi Address

Humanly Understandable Yes Yes No No No No NO

Related to Real Geography Yes Yes Yes NO No Yes NO

Scale Up No Yes Yes Yes Yes Yes Yes

Scale Down Yes Yes No No No No No

Humanly Interpretable Yes Yes Partial No No No Partial

Sequential/Relatable Yes Yes No No No No No

Need for a Decoder (App) No No Yes Yes Yes Yes Yes

Use as a Physical Address NA Yes No No No No No

Zippr is the only street based addressing system which meets all the criteria to be called as a smart address


Traction - amongst a few

B2G

B2B

Resellers

Zippr is a trusted brand


One Nation One Address in the media


Thank You

Parikshith ReddyMob: 9910157393Email: [email protected]

zippr - mygov.in · 2020. 9. 10. · redbus. ex-ceo playsportz, a ﬁtness program for kids...

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