ziraat bank mdm journey - informatica day 2019mdm process flow •real time data synchronization...
TRANSCRIPT
Ziraat Bank MDM JourneyGizem Bingöl
May 2018
Agenda
• Ziraat Bank Overview
• Why MDM?
• MDM Roadmap
• MDM Solution & Architecture
• MDM Roadmap What’s Next ?
• Lessons Learned & Key Takeaways
A LeadingBank With Extensive Network
Owned byTurkish
Undersecreteriatof Treasury
155 years of banking legacy
More than 40MN customers
Commercial bankInvestment grade
ratings since 2012
Appetite to growlocally and
globally
Sound andimproving
financial outlook
IslamicBanking
Pension Leasing Insurance Investment Technology AssetManagement
Real EstateInvestment
Largest Branch Network, Highly EfficientC
ust
om
ers
15M 4.5M 5M 28K40M 7KRetail Internet Mobile Credit Card Corporate ATM’s
5.3MAvg in a dayTr
ansa
ctio
n
865
934
1 342
1 759
0 500 1 000 1 500 2 000
Z
Y
X
Ziraat Bankası
Efficient, small branches (# of
staff ≤ 10)
25.697 employees
Focus on industry and trade centers
Strong Rural Presence
TBB Türkiye Bankalar Birliği
Moving from legacy system to architecture
We Are Under Major Transformation
Undergoing a major digital transformation project
Customer base is changing from retired people to young and millennial generations
Core banking transformation is a 4-5 years program which started in 2016
Focusing on channel migration from branches to digital channels (8 million mobile users)
Business Drivers For MDM
IT Drivers For MDM
MDM Selection Process
Pre Study and tool selection for Ziraat Bank
• 3 phase selection– 1st phase→ tool & vendor general assessment / functional coverage / references /
support and assistance
– 2nd phase → functional fit / interfaces / architecture and security
– 3rd phase → project and ability to execute / agility / coherence and integration with Ziraat Bank IT landscape
Selection rationales
• Business oriented tool web and user friendly for Business users
• Multi domain solution covering all Ziraat Bank business needs
• Clear Master Data governance features
• Capability to be integrated in the Ziraat Bank Architecture
• Ability to be easily interfaced with Ziraat Bank existing systems and future systems
2 shortlisted
3 solutionselected
6 solutionsinvestigated
MDM Roadmap
• MDM Phase IIOperational MDMReal Time SynchronisationData Quality Reports…..
2016…
• MDM Phase IAnalytical MDMAnalysis and Data MappingETL Processes……
2017 …
MDM in Ziraat Architecture
Target Systems
Finart ZFU
Source Systems
Analytics Platforms
EDWODS
ZFU
Hümanist HR
Finart
MDM
▪ Customer Data
▪ Reference Data
MDM Process Flow
Master Data Process Flow
MDM Process Flow
• Real Time Data Synchronization through queue messaging
• Coexistence of data in source system and in MDM system
• Distributed high availability solution
• Use of SIF and BES data services for creating and updating master data
• REST and SOAP services
Data Quality Flow
• Continuously monitoring and managing data quality
• Centralized Data Quality rules automationexception management
• IDQ Processes
• Use of scorecards and dashboards
• Customizable dashboards and reports shared with business units
Business Results-Quick Wins
Improve finding exact customer accounts that are subject to legal
investigations
Business Need
Customer data was duplicated, have missing part or usage of
inappropriate abbreviations was commonplace especially at business
name search case
Challenges
Use MDM fuzzy match feature for legal investigation
Solutions
MDM «fuzzy match» functionality provided quick win for legal investigation
Business Results-Quick Wins
Customer Data Quality Analysis and Data Quality Foundation
▪ Feed sales and marketing channels with clean and consisted customer data.
▪ Improve operational efficiency for across customer touchpoints.
▪ Accurate segmentation of active and passive customers.
Business Need
▪ Duplicated customer data
▪ Different versions of customer data
▪ Different data quality rules in
different systems
Challenges
▪ Centralized Data Quality rules automation, exception management
▪ Data Quality dashboards for business units
Solutions
MDM Roadmap What’s Next
2018…
• Feed operational systems with real time trusted master data
• Services Integration Framework (SIF)
• Business Entity Services
• Real time REST and SOAP service calls to synchronize and share data
• Enhance data quality reports and share with business units
• Improve quality in reference data management to have well formed and well governed reference data
Key Takeaways
THANK YOU
Questions?