zmot, big data & retargeting
DESCRIPTION
ZMOT, Big Data & Retargeting. Changing the Marketing Landscape. There is NO FREE Traffic! The Problem with Search The Beauty of Paid Ad’s. ZMOT Handbook. http://www.thinkwithgoogle.com/collections/zero-moment-truth.html. Customer Avatar (Market) vs. What (Topic) concept:. PPC. - PowerPoint PPT PresentationTRANSCRIPT
ZMOT, Big Data & RetargetingChanging the Marketing Landscape
There is NO FREE Traffic!
The Problem with Search
The Beauty of Paid Ad’s
ZMOT Handbook
• http://www.thinkwithgoogle.com/collections/zero-moment-truth.html
Customer Avatar(Market) vs. What (Topic) concept:
8
PPC
9
http://www.wordstream.com/blog/ws/2012/05/15/ipo-facebook-vs-google-display-advertising
Customer Avatar(Market) vs. What (Topic) concept:
13
Segment Your Lists
Define Goals for Retargeting Segments
Track & Optimize
15
BIG DATA
According to IBM, we create about 2.5 quintillion bites of data every day, and IDC estimates that the volumes of data will more than double every two years.