zodio investor deck - seed round
DESCRIPTION
Zodio Series Seed Investor Deck (Confidential)TRANSCRIPT
A Social Location-Based Discovery Platform
Know Before You Go
ZODIO SNAPSHOT
Team (+5 rockstars) !
Phathaisarn C CTO !!Neil W Marketing Lead !!Nina C PH Country Manager !!Vidi S ID Country Manager
Founder !
Jai Govindani !!Located in Bangkok Founded in 2011
Investors
Advisors !
Simon Gerovich Former Investment Banker (Goldman Sachs) !Colin Baker Entrepreneur and Investor !Michael Waitze Former Investment Banker (Goldman Sachs)
Financials !$5m Pre-money Valuation !$1.2m Raising (Pre-Series A)
Technology !Fully cloud-hosted (Amazon) !Application PHP Database MongoDB + MySQL Search ElasticSearch !
WHAT IS ZODIO?• A social location-based
discovery platform !
• Helps users discover cool new places and find products/services around them !
• Helps businesses reach users cost-effectively
NOW Live in Thailand, The Philippines, Indonesia !
NEXT Malaysia + the rest of Southeast Asia!
USER METRICS/DEMOGRAPHICS
0
12,500
25,000
37,500
50,000
13-20 21-25 26-30 31-35 36+
Users by Age Group
0
22,500
45,000
67,500
90,000
TH PH ID Other
Users by Country
60,000 Reviews
125,000 Check-ins
170,000 Photos
170,000 Users have submitted
32%
20%
48%
iPhone Android Web
Visitors/Page Views
0
200,000
400,000
600,000
800,000
Sep Oct Nov Dec Jan Feb Mar
Visitors Page Views
METRICS/GROWTH FACTORS
Current Mar ’14
Targeted Jun ‘14
Page Views (Monthly)
735k
1m
SEO / SEM Social Organic
Social Ads
Visitors (Monthly)
420k
500k
Users
170k
500k
Mobile App Install Ads FB OpenGraph Virality
Exclusive Offers
• Current priority is on growth of the platform’s visitor, user and review base to attract business accounts and enable monetization
• Expansion [into Indonesia and other countries] feeds into this plan - a new territory results in simultaneous growth across all metrics
LOCAL SEARCH – IT’S BIG
• Yelp • Current king of local search in the United States • 27+ million reviews / 70+ million visits monthly !
• IPO on 1st March 2012 saw a market cap of over USD 1 billion !
• Current market cap (Apr 2014) - above USD 5 billion !
ZODIO IN THE NEWS
Wall Street Journal http://zod.io/QCQelZ
BusinessWeek Thailand
WHY ASIA?
SE ASIA - IT’S A MOBILE PARTY
0
50
100
150
200
Thailand Philippines Indonesia Malaysia SingaporeMobile Penetration (%)Internet Penetration (%)
A WHOLE NEW WAY TO REVIEWIntroducing
Video Reviews!
10-30 second videos make reviewing as easy as taking a
selfie!
REVENUE STREAMS
• Micro-Location Marketing BETA
• Lead Generation LIVE
iBeacons installed at participating outlets deliver relevant targeted information from businesses to users
!Hotel Bookings !Dining Reservations !Food Delivery
RAISING $1.2M TO FUND GROWTH
Personnel Web Services/Tech Expansion
• Mobile developer • Backend/API developers • DevOps • Data scientist
• Increased capacity for user growth !
• Database optimization for increased speed !
• ElasticSearch optimization for smarter searches !
• We *HEART* Solid State! !
• User Acquisition Social, SEM, SEO !
• Monetization Additional platform buildouts Additional payment methods !
• International Expansion Malaysia, India and beyond! !
A Social Location-Based Discovery Platform
Know Before You Go