zoggs pitch
DESCRIPTION
Pitch to rebrand ZoggsTRANSCRIPT
Brand Analysis & Marketing Plan
Lauren Mitchell, Sohini Lakhani, Lizzie Schofield, Jennie Phillips
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Zoggs The Brand
Brand recognition highest amongst parents and children.
Brand recognition falls amongst late teens and those in there 20’s.
Primary research = 46% of participants were aware of Zoggs .
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30 MILLION ADULTS IN THE UK SWIM
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2ND MOST POPULAR SPORT - - - - - - - --
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Current UK Swimwear Market
Current UK Swimwear Market
60% of people participating in swimming weekly - - - - - - - - - - - - are females
£3 billion is spent on sportswear a year - - - - - - - - - - - - - - - - - - - - - (Mintel.2002, Online)
Spending on sports clothing has risen by 50% the last 10 years to £10 billion in 2010 - - - - - - - - - - - - - - -
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Current cosumer
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Current Consumer
ZOGGS ADULT
Current cosumer
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Current Consumer
ZOGGS PERFORMERS
Current cosumer
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Current Consumer
ZOGGS KIDS
Current cosumer
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Current Communication
Perceptual map
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Competitors
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Competitors Communication
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New Products
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Kids swim kits
New Products
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Aqua Gym
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New consumer
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Z
Zoggs Dares Me ! Photos of consumer in Zoggs products in surprising loca=ons.
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Website – My Swim Shape
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Website – My Swim Shape
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Website – My Swim Shape
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Online Banner for Swim Shapes
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Navigational Arrows
Clicking the + brings up more product information
Website – Interactive Look Book
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Website – Online community
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Website Online Community
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Front Back
Competition Entry Form
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Charity Swim
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New packaging
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2 Year Marketing Plan Cost
Non Digital marketing £2,000 New Website Technology £8,000 Digital Marketing £5,000
Sum = £15,000
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2 Year Marketing Timeline
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2 Year Marketing Timeline