zolv world travel market (wtm 2010) presentation

Closed Loop Marketing Digital Rapport

Cloud Computing

Travel websites that sell more…

www.zolv.com Call us on 0113 380 0950 or Email [email protected]

http://www.zolv.com/



Selling travel online since 2002

Technology Ninjas




2010 Scorecard

Brochure content online

Online booking

Web Content Management

Web Merchandising

SEO and PPC Optimisation

Website Usability

Analytics and Reporting

User Generated Content & Trip Advisor

Social Media – Facebook & Twitter




So why are industry

conversion rates

still going down?




… and what can we

do about it?




• Closed Loop Marketing to generate more visitors

• Digital Rapport to increase sales conversion

• Cloud Computing to guarantee the user experience … and reduce the cost!

Delivering Clever Stuff in 2011




Helping travel companies sell more…

Cloud Computing

DigitalRapport

Closed Loop Marketing

IT

Sales

Marketing





Generating more warmed up and qualified visitors

to your website




Customer

MarketerSegm

ented Email

Visit

or In

sight

s

Warm

Welcom

e Pers

onal M

essa

ge

That’s clever!

CRM

Website Email





Building relationships

not one-night stands




Digital RapportIncreasing sales conversion

one visitor at a time




Reversing the sales conversion downward spiral

This is an industry problem and that makes it your problem




© BBC Enterprises

Suits you!




Paralysed by choice

Come & talk to us on stand TT170 or check us out online at zolv.com


Reversing the trend

Visitors

Sales Conversion Digital Rapport

That must be

magic!




They’ve done well!




Digital Rapport

Website

CRM RapportEngine™

Res. Platform

It’s all about me, me, me!

Customerwww.zolv.com Call us on 0113 380 0950 or Email

[email protected]



Luxury Ski Chalets




So pretty!




Chocolate box!




Hardcore luxury!




Show them what they want,

what they really, really want




Cloud ComputingGuaranteeing the User experience

and reducing the cost!




10 months of the year

Web Farm

Website Visitors




Web Farm

Website Visitors

2 months of the year




But you cannot buy servers for

only 2 months of the year…




The reality!

Web Farm

Website Visitors What a waste of money!




There must be

a better way?




Cloud Computing Platforms

It’s so controllable

!




Typical savings of 50%+

… and there’s more!




Content Delivery Networks

Cloud Web Servers

Website Visitors

Content Delivery Network

HTML Pages Graphics, Scripts, CSS




Hello

Gorge

ous

!




50% CDN delivered!




A website that never slows

down – a dream come true!




Pulling it all together




Web Travel Platform• Understands the products you sell and manages

SEO, media, pages, promos, etc.

• Supports the full complexity of travel editions and

seasonal campaigns

• Online merchandising and full campaign

management

• User friendly complex versioning & release

management

• Scheduling of campaigns and releases

• Easy to use complex security and workflow

• Cloud and CRM ready




WTP Components




RapportEngine.com• Making your website visitors feel welcomed

• Listening to what your visitors are saying

• Leading your visitors to the perfect holiday

• A/B testing on steroidsAlways

listening…

Features include:

• Real-time Customer Segmentation

• Real-time Visitor Reporting

• Real-time Promo Optimisation and Recommendations

• Real-time Analysis and Site Adaption




Bring it together and what have you got?

• Closed Loop Marketing to build relationship not one night

stands

• Digital Rapport to make those relationships fruitful and long

lasting

• Cloud Computing so the relationship is never disappointing

• And loved customers buy more holidays!

Show your

customers big love




We help travel companies big and small

so please get in touch

www. .com

Thank-you for your time





