zona pharma
TRANSCRIPT
Zone for health, comfort and longevity!Zone for health, comfort and longevity!
ZONA PHARMA BULGARIAZONA PHARMA BULGARIA
September, 2015September, 2015
Zone for health, comfort and longevity!
BULGARIA
Source:1.https://www.cia.gov/library/publications/the-world-factbook/geos/bu.html2.http://www.nsi.bg/en
GEOGRAPHYAREA: 110 879 sq km
POPULATION: 6,924,716 (2014)POPULATION GROWTH RATE: -0.83% (2014)
URBANIZATION:URBAN POPULATION: 73.6% of total population
SOFIA (capital): 1.256 million (2014)ECONOMY
GDP (PPP*): $123.3 billion (2014)GDP - real growth rate: 1.4% (2014)
INFLATION RATE(consumer prices): -0.6% (2014)
AVERAGE WAGE: 395 €RETIRED PAY: min 80 Euro; max 465 €
UNEMPLOYMENT: 11%FIX EXCHANGE RATE BGN/€: 1.95583
*purchasing power parity
Zone for health, comfort and longevity!
BULGARIAN PHARMA MARKET – SNAPSHOT
TOTAL SALES OF MEDICAL PRODUCTSAT RETAIL PRICES ARE 1.4 BILLION EUR
MARKET GROWTH15% IN UNITS
MARKET GROWTH10% IN VALUE
SUPPLEMENTSSALES IN EURO 148 MillGROWTH 14.7%MS 10% from Retail Market
HOSPITAL MARKETSALES IN EURO 210 MillGROWTH 15%MS 15% from Total Market
RxSALES IN EURO 818 MillGROWTH7.5%MS 75% from Retail Market
OTCSALES IN EURO 204 MillGROWTH 6%MS 15% from Retail Market
Source: IMS data analysis for 2014
Zone for health, comfort and longevity!
KEY MARKET DYNAMICS
GENERAL
Food composition
Wealth increase
Globalization
Urbanization drive
Sustainability concerns
PATIENTS/CONSUMERS
Aging population
Population growth
HEALTH PROFESSIONALS
Healthcare issues
PRODUCTS
Product solutions thatcreate better andmeasurable impact onpeople’s lives thancompeting alternatives
Zone for health, comfort and longevity!
Help people take advantage of all opportunities to be healthy
Health industry plays an important role in everyday life.
Our vision, mission and values express what we are doing tohealth, to keep people’s better quality of life.
Zone for health, comfort and longevity!
Our vision is to pave the way to a healthier world.
Promote a healthy lifestyle and urge to improve health products and activities that providebetter quality of life.
Competence, transparency and ethics are the principles that guide uswhen we serve our customers and partners and work together ascolleagues and this brings us value.
Through the carrying out of our vision at everylevel of our organization, we are recognized byour employees and customers as the preferredcompany.
This significant contribution to business andsociety, inspires and motivates our employees.
Zone for health, comfort and longevity!
We represent pharmaceuticaland healthcare products to
people that improve lives andalso deliver outstanding value.
We offer the benefits of health,which allows everyone to maketheir life better, and createvalues to ensure a better futurefor all.
The foundation of our strategy , which aims to provide confidence in the public, is valueand satisfaction to consumers and accessible pricing
VALUE
Zone for health, comfort and longevity!
BUILD AN IMPRESSIVE HISTORY
We started with the production of Flex complex, analready known and preferred brand for joints care.
For a year, we expanded our product range indifferent directions.
ZONA PHARMA was founded in 2013 as a companyfor the manufacture of health products.
Improve themetabolism
Digestive enhancer
Regulator of bloodglucose
Healthy weight loss
Men's health
Strengthen theimmunity
Joints careFrom this year, ZONA PHARMA is the officialrepresentative of the Italian company Erbozeta.
Zone for health, comfort and longevity!
ZONA PHARMA AT A GLANCE
Sales~€ 1.2 Million
From 350 K
Local presence15 employees
from 4 to 15
21 productsfor 2 years
from 1 to 21
Sustainablegrowth
CARG 88% /3 Y/
ZONA PHARMA is a company active in health, nutrition and medicaldevices
ZONA PHARMA delivers innovative solutions that nourish, protectand improve performance in local market such as food and dietarysupplements, personal care and medical devices.
ZONA PHARMA is growing very fastSource Company review and IMS data
Zone for health, comfort and longevity!
ZONA PHARMA ON THE ROAD OF SUCCESS
Enlarge portfolioand add New
Partners
Start withJoints Care
Rx portfolio
Zone for health, comfort and longevity!
NUTRITIONAL PRODUCTS OF ZONA PHARMA
BLOOD GLUCOSEREGULATOR
STRENGTHENINGIMMUNITY
JOINTS CARE
ZONA PHARMAhas combinedproducts with allthe necessaryingredients for afull care for jointsin differentconcentrationsand routes ofadministration.
DIGESTIVE SYSTEM& METABOLISM
ZONA PHARMAhas a combinationof enzymes andherbs thatimprove digestionand metabolism.We have a groupof products aimedat healthy weightloss, achievingoptimal weightand detoxifyingthe body.
HEALTH FOR HERAND FOR HIM
ZONA PHARMAoffers goodsolutions forhealth of urinarysystem andsatisfaction withintimaterelationships.Solutions for menand women.
ANXIETY &DEPRESSION
ZONA PHARMAdelivers productsfor improvingimmunity and acombinationproduct withother extractsthat relievebreathing forhealthy lungs.
ZONA PHARMAallows you toenjoy life with aproduct that isshown in studiesas a naturalalternativeprovidingtranquility andgood mood.
ZONA PHARMAoffers unique forEurope, patentedextract thatmaintains normalblood sugar levelsand protects theliver. It improvesthe quality of lifein people withprediabetes andtype 2 diabetes.
Zone for health, comfort and longevity!
PARTNERING TO INCREASE THE ADEQUACY OF HEALTH SOLUTIONS
PATIENTS’ ORGANIZATIONS"PROMOTED CARE“ project with patients’ organizations to increase diseaseawareness.
KOLs"GOLDEN SPEAKER GROUP"cooperation with KOLs to share scientific information for the best messages.
BIGGEST PRESS GROUPLong-term contract with the biggest press group to share information.
HEALTH CARE PROFESSIONALSPermanent and close contact in order to provide the information for the bestdecisions to improve the QoL.
HEALTH AUTHORITYCommunicating with health authorities from the analyst’s andmanufacturer’s perspective and the decision maker’s perspective to providea complete service for our products.
We can be successful in a successful world.
Zone for health, comfort and longevity!
ZONA PHARMA FLOW CHART
CEO
SALES MANAGERexport, import and
national sales
BUSINES DEVELOMENTMANAGER
marketing and portfoliomanagement
QUALITY MANAGERquality and regulatory
FINANCIAL MANAGERFinancial, accounting
and logistic
FIELD FORCE2 KAM8 FTE
Zone for health, comfort and longevity!
Galina PalazovaManaging Director
We achieve customer satisfaction through service withindividual approach. We utilize different communicationchannels in order to answer the demand and be available.
Zdravko ArnaoudovBusiness Development Manager
We choose our products based on market opportunities,clinical potential and scientific reports of the EuropeanMedicines Agency. For our manufacturing we useingredients with proven efficacy and safety studies.
Kamelia AleksievaQuality Control
We stand behind our products because we performquality control at every stage of production. As aresult, we have products meeting the standards ofquality and customer satisfaction.
Stanimira MandovaChief Executive Officer
Our mission is to help people take advantage of allopportunities to be healthy. Our success is measured bycustomer confidence.
Zone for health, comfort and longevity!
SUMMARYProduct solutions that create better impact on people’s livesand more value than competing alternatives
ZONA PHARMA will be a leader in health, nutrition and drugs,delivering on its mission to give people the advantage of allopportunities to be healthy.
ZONA PHARMA is committed to realize its targets as they areset according to its strategy for focused growth, by using itsgrowth drivers: Economic Growth, Innovation, Sustainabilityand Partnerships
ZONA PHARMA’s core value is that our activities shouldcontribute to a healthier world.
Area for health, comfort and longevity!
CONTACTS
ZONA PHARMA LTD.
49 Shipchenski prohod Blvd. fl. 1 office A1113 SofiaBULGARIA
Phone: +359 2 822 02 28Mobile: +359 879 55 08 12
http://zona-pharma.com