zone lecture, november 11th 2010, blog your way to the top

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Blog Your Way Blog Your Way to The Top to The Top Ben Lumley

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Ben Lumley's November 11th Zone Lecture, Blog your way to the top for more on Ben go visit his blog at: http://www.thebenlumley.com/ Ben also used The Social Media Revolution Video: http://www.youtube.com/watch?v=NB_P-_NUdLw&feature=related

TRANSCRIPT

Page 1: Zone Lecture, November 11th 2010, Blog your way to the top

Blog Your Blog Your

Way to The Way to The

TopTopBen Lumley

Page 2: Zone Lecture, November 11th 2010, Blog your way to the top

Ben Lumley0School’s Speaker0Personal Achievement

Coach

www.thebenlumley.com

@ mrbensays

http://uk.linkedin.com/in/benlumley6

Page 3: Zone Lecture, November 11th 2010, Blog your way to the top
Page 4: Zone Lecture, November 11th 2010, Blog your way to the top

So what?

Page 5: Zone Lecture, November 11th 2010, Blog your way to the top

www.garyvaynerchuk.com

• Host of Wine Library TV

• Wants to own the NY Jets

• Appeared in the Wall Street

Jounral, Time Magazine, on

Late night with Conan O-Brien

• Built Vaynermedia from

online, now works with NHL

Page 6: Zone Lecture, November 11th 2010, Blog your way to the top

www.lewishowes.com

• Former All American Football

Player

• Founded Sports Executives

Association and

SportsNetworker.com 

• Go to guy for using LinkedIn to

build a business

• Conducted trainings and webinars

for more than 8,000 people

worldwide.

Page 7: Zone Lecture, November 11th 2010, Blog your way to the top

www.taramohr.com

• Life Coach

• Written for USA Today, Forbes,

and Ode Magazine 

• Regularly writes for the

Huffington Post

Page 8: Zone Lecture, November 11th 2010, Blog your way to the top

www.envato.com

• Founder of Envato

• Started with nothing. Built PSDtuts 2006

• 8 million visitor p.m

• Sites in the top 1000 on the net

• Sole purpose of Envato is to help

people to earn and to learn, online.

Page 9: Zone Lecture, November 11th 2010, Blog your way to the top

www.virtualbusinesslifestyle.com

• Ceo of Virtual Outsourcing firm

Live2Sell

• Virtual CEO mission

• Featured on BBC’s Click

• Only been online 9 months,

making massive amounts of

money through online efforts

Page 10: Zone Lecture, November 11th 2010, Blog your way to the top

Your Voice = Your Brand

Page 11: Zone Lecture, November 11th 2010, Blog your way to the top

Purple Cows

Success

Page 12: Zone Lecture, November 11th 2010, Blog your way to the top

#1 Key to Success?

Page 13: Zone Lecture, November 11th 2010, Blog your way to the top

Give a Crap!Gary Vay·ner·chuk

Page 14: Zone Lecture, November 11th 2010, Blog your way to the top

Blogging...

Page 15: Zone Lecture, November 11th 2010, Blog your way to the top
Page 16: Zone Lecture, November 11th 2010, Blog your way to the top

VS

Page 17: Zone Lecture, November 11th 2010, Blog your way to the top

No matter what you do,

it’s about brand awareness

Page 18: Zone Lecture, November 11th 2010, Blog your way to the top

9 killer tips for creating an awesome blog

In true blog post fashion...

Page 19: Zone Lecture, November 11th 2010, Blog your way to the top

#1 Just start

Page 20: Zone Lecture, November 11th 2010, Blog your way to the top

#2 Be consistent

Page 21: Zone Lecture, November 11th 2010, Blog your way to the top

#3 Make it easy to share

Page 22: Zone Lecture, November 11th 2010, Blog your way to the top

#4 Be clear on your niche

Page 23: Zone Lecture, November 11th 2010, Blog your way to the top

#5 Create content for your niche

Page 24: Zone Lecture, November 11th 2010, Blog your way to the top

#6 Interact

Page 25: Zone Lecture, November 11th 2010, Blog your way to the top

#7 Provide Value (solve a problem)

Page 26: Zone Lecture, November 11th 2010, Blog your way to the top

#8 Spread your word through guest posting

Page 27: Zone Lecture, November 11th 2010, Blog your way to the top

#9 Play for the long game

Page 28: Zone Lecture, November 11th 2010, Blog your way to the top
Page 29: Zone Lecture, November 11th 2010, Blog your way to the top

They don’t give it the attention it deserves

Page 30: Zone Lecture, November 11th 2010, Blog your way to the top

They worry more about the way it looks

than what it does

Page 31: Zone Lecture, November 11th 2010, Blog your way to the top

They listen to the negative voices in

their life

Page 32: Zone Lecture, November 11th 2010, Blog your way to the top

They don’t believe in the

product/content/service

Page 33: Zone Lecture, November 11th 2010, Blog your way to the top

Q and A

www.thebenlumley.com

@mrbensays

http://uk.linkedin.com/in/benlumley6