ZoomSocial™ Network Audience Profile

© 2012 Zoom Media Corp. All Rights Reserved. www.zoommedia.com

Demographics

Lifestyle & Passions

Key Categories

82% A18-34

97% A18-49

99% A21+

65% Male, 35% Female

Average 7 visits per month

Index

HHI $50,000 – $74,999 130

Bachelors Degree or higher 122

Managerial Profession 133

Social Network Patrons Index

Rented from Netflix in past 30 days 172

Believe you can tell a lot about a person by the clothes they wear

123

Buy brands that reflect their style 135

Find clothes made by fashion designers more appealing

122

Social Network Patrons Index

Foreign or domestic travel with friends 246

Downloaded an app in the last 30 days 228

Attend musical performances 196

Spent $250+ on shoes in last year 219

Attend sporting events 204

Play video games 175

Entertainment Index

Prefer to see movies on opening weekend 196

Very likely purchase a flat screen HDTV in the next 12 months 121

Personal Care Index

Scrub complexion care product users 224

Suntan lotion users 162

Heavy lip care users 146

Fashion Index

Spent $2,000+ on clothes in last year 209

Automotive Index

Most recent purchase was a compact car 155

Ideal car - luxury and style 141

I research and compare as many vehicles as possible 116

Telecom/Technology Index

Watch video clips on mobile phone 260

Use social networking site on mobile phone/smart phone 253

Tech-Thusiasts 189

Play games online 140

Travel Index

Domestic travel for business 130

Book foreign or domestic travel online 139

Foreign or domestic travel for vacation 125

Finance Index

Use banking on mobile device 311

Acquired auto insurance from website 184

Use internet/online tax prep program/service 172

Have a non-interest checking account 123

Have cash back rewards credit card 126

Food & Beverage Index

Low calorie domestic beer drinkers 260

Heavy drinkers of energy drinks 243

Buy wine/beer at supermarket or convenience store 201

Buy food labeled “Natural” or “Organic” 161

Buy food labeled “High Protein” 174

Buy food labeled “Low Fat” 120

Source: Nielsen Media Research Fall 2009; P18+. MRI: Doublebase 2012 (Online). Base = adults, aged 18-34 Social Network definition: have been to a bar or nightclub 2 or more time(s) in the previous month