ZOVI.COM

ZOVI INTRODUCTION FEATURES PRODUCT COLLABORATION BUSINESS MODEL STRATEGIES COMPITITORS ADVANTAGES DISADVANTAGES INTERNATIONAL SCOPE THINGS TO BE IMPROVE IMPACT OF SOCIAL MEDIA ON E-BUSINESS

MANISH CHOPRACEOZOVI.COM

INTRODUCTION Zovi.com was founded in the year

2010. It is an apparels and accessory online website for both men and women.

Main idea of launching Zovi website is making local Brands of accessories and apparels available at reasonable cost compared to offline retailers. This is the main concept of zovi.com.

OBJECTIVE OF ZOVI

To become a leader in Indian e-commerce by 2020.

PRODUCTS Shoes Jeans Trousers Winter Wear Accessories for Men and Women Shirts and T-Shirt Sarees Kurta and Kurti

FEATURES Zovi provide superior quality apparel and accessories

to the customers. Apart from this, there are many features that make Zovi preferred choice of the customers. These features are:-Wide array of products-Free shipping-Superior quality and exclusive designs-Cash on delivery or COD service-Quick, safe and hassle-free shipping-Reasonable cost-Easy return policy-Easy cancellation-Track my order facility

ADVANTAGE Unbeatable Prices  Wider Varieties  Cost comparison  Sending Gifts Zovi has their own manufacturing

and distributing channel so, delivery system of zovi is very fast.

Hence text advertisement, display advertisement is Required on SEARCH ENGINE to make it move to top Position. Maximum of the customers comes from facebook after Search engine. Hence facebook should be used

in all.

Searches for zovi.com is very less (9.4%)

According to alexa.com

Low advertising.

Poor brand image.

DISADVANTAGES

BUSINESS MODEL Zovi.com follows Virtual Merchant variations of

Portal business model of Business-to-consumer (B2C) E-commerce.

 Zovi.com generates revenue from sales of goods. Zovi is selling their products with own brand name (ZOVI) which is manufacturing and distributing by Zovi its self.

STRATEGIES

Company target basically youth and college students.

Every month ZOVI is introducing new product range and added new item every day.

On purchase of Rs.1000 and above Zovi is offering Gift voucher of Rs.250.

Zovi Offer super Sunday, in every Sunday you can win a zovi bag every hour.

Zovi regularly changes their product range according to market demand

COMPETITORS

Ebay Myntra Snapdeal Amazon Jabong Flipkart

COLLABORATION

 Online apparel brand Zovi.com had collaborate with Microsoft, the launch of an all-new shopping application built specifically for Windows 8-based PCs and tablets. The app features innovative content presentation and provides a unique shopping experience.

Acquisition

How will this acquisition help?While Zovi and Inkfruit are in similar space, they operate differently. While Zovi has created its own private brand that it sells, Inkfruit is more of a traditional apparel retailer with its own network of brands and distributors. In addition to that Inkfruit is a more community based website where users can create and submit their designs for T-Shirts and other merchandize, which in turn Inkfruit puts up on its catalogue.

IMPACT OF SOCIAL MEDIA ON E-BUSINESS

On the plus side of things, social networking is helping online enterprises become more focused on their customers than ever before. Businesses are finding out what people want and delivering those things much more quickly.  Social networking technology can help online businesses learn more about what their competition is doing and respond rapidly.

Achieving Goals- The continued growth of social networking technology is helping more businesses achieve goals that had previously been almost unreachable.

Efficiencies Grow- E.businesses continue to gain more efficiencies as the number of people using the technology grows. Companies are maintaining one-to-one marketing strategies regardless of how large the number of customers or partners involved gets. These networks are making recruitment efforts more precise and reducing the cost and time involved in recruiting.

Ø Zovi have to improves it’s brand image

Ø It has to improve advertising (online)

The main objective of the project is to

Brand awarness – facebook engagement

Sales of the products (Marketing Strategies)

fb (click through website)

Google text ads and display ads.

THINGS TO BE IMPROVE

International Scope

It’s entered US, UK, Australia (Sept. 2014,as per news article)

Procedure to enter foreign nation.

As ZOVI is a website and manufacturer too. Firstly, to operate operations in other country with register trade mark of zovi.

It has to modify its website according to countries cyber rules. Ex. (Amozen.in, Amozen.uk)

According to accessing point of website currency will change.

ZOVI AS MANUFACTURING UNIT (Opportunities). It can sell its products in other countries

known sites by exporting. In India it can get export benefit (duty free,

subsidies). Export, import are the matter of international

trade, it has to fulfill the requirements of trade policies of particular countries too.

CONCLUSION

The key finding outs from this project are zovi.com website need to be improved.

Brand awarness for zovi.com should be created

Lot of search ads should be created as it as less people coming from google search engine

It has to implement strong strategies to stand in international market.

Presentation by

Krishna B Vamsy Harshit Yadav Ujjwal Varshney Shivank Jain Harshdeep Batra Himanshu Bansal

THANK YOU