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Volunteer @ NAHWA iNGO responded to the IDP crisis in Iraq -Kurdistan Region. 2015-2017. Facilitated cultural and language communication strategies, and remote strategy meetings. Arranged a video and photography team to gather footage on the ground in Iraq. Created NGO awareness graphic materials and presentations. Managed a team of student volunteers from American University to facilitate awareness and aid logistics tasks.
ZUBEIDA ALAWIStrategic Designer
EXPERIENCE
RESEARCH & INNOVATION
EDUCATION
SKILLS & TOOLS
RECOGNITIONS
@AlawiGloballinkedin.com/in/AlawiGlobal/
Savannah College of Art and Design (SCAD)
M.A. Design Management(DMGT) 2019
B.A.Visual Communication Advertisement (ADV) 2015
Northern Virginia Community College (NVCC)
A.A. Liberal Arts: International Studies Arabic language & Intercultural Studies 2010
Certifications
3D Graphics AutoCAD 2010Interactive Design Foundation
Language & CultureArabic language: Native reading/writing/speakingILR (R4) (S3) MENA geopolitics Ethnographic Research
SoftwareIllustrator InDesign Photoshop Adobe XD After Effects SketchExcel WordPowerPoint QuickBooksReports
Design ThinkingIdeation & ImplementationPitch Deck Strategy & DesignAnalytics & ForecastingPrototyping & Usability TestingProcess DevelopmentStrategy DevelopmentScrum, Kanban, GanttStorytellingMentoringField StudyMarket Analysis
Smithsonian National Geographic: ‘Power in Numbers’ Photo publication on social impact Europe 2011
GalleryBest in Show: Course Gallery, 2010 & 2014 The Long View Gallery 2013 Leukemia & Lymphoma Society Fundraiser and Art Gallery Direction 2013 Leadership Senior Member Lieutenant in the U.S. Civil Air Patrol: 2013-2016 Cadet Mentor, Finance Committee, Testing Officer
Sensory Social - An Inclusion Study of Sensory Processing DisturbancesPrimary and Secondary Research: FL, VA, DC. 2018 - Ongoing
• Conducted research into sensory disturbances and ways to manage reactions and train responses to sensory social triggers. Developed a platform solution with patent pending software and user interface design • Identified an escalating social issue and clearly defined the problem• Conducted ethnographic research into the market and the target audience• Worked with SME in medical and caregiver networks to gather and synthesize data• Responded to pain points by developing practical solution sets • Implemented a digital platform design, business model, market & growth strategy
PearUp - Dating Platform Market InnovationPrimary and Secondary Research: Remote VA, CA. 2018
• Collaborated in a group of designers for a concept-to-prototype challenge and pitch • Analyzed current social networking market and identified opportunities for innovation• Conducted market research, competitor analysis, contextual design inquiry, and data synthesis using design thinking methods & design sprints• Constructed a new social network with MVP prototype • Designed infographic posters, concept videos, and application UI/UX
Communication Model - Intercommunication: Creatives & AdminWorkshops ‘Facilitating Creative Thinking’: Architecture Firm in Costa Rica. 2018
Facilitated a problem-solving workshop for a well-known architecture firm in Costa Rica studying the culture of communication between creative environments vs. structured backgrounds. • Knowledge acquisition and logic planning• Created customized ideation workshops • Co-facilitated two workshops and debrief surveys• Developed a strategic solution set based on workshop and research data insight• Demonstrated our target audience understanding of cross business issues• Created a project communication protocol - issue dependent variable use
Alawi Global LLC: Strategic Designer2015 – December 2019
Arabic Language Strategic Communication: MENA Region: ADV• Evaluated messaging conditions on the ground in conflict and post-conflict zones• Identified local voice messaging with agents of influence and change • Developed and presented a strategic messaging program including branding of an overarching big idea and vision• Formulated responses to select social and digital pain points• Co-facilitated a critique session while mapping project objectives, SOW tasks, and lesson plans• Created bi-weekly briefing reports, condition assessments, and visual data graphics, sent out to leadership team
WIRP: DMGT Front-end design and concept development for an innovative workplace injury reporting platform startup • Art Director: Managed a team of creatives - graphic designers and programmers• Conducted market research, competitive analysis, and wrote content for a comprehensive strategic business strategy plan • Created WIRP branding and infographic poster design
OBazaar Project: DMGT• Collaborated with former Afghanistan Ministry of Interior officials to create concepts for a women-focused economic stability platform• Designed a user-friendly digital marketplace that features a wide range of handcrafted items made by women from across Afghanistan• Developed a strategic business plan responding to current market position, trends, launch strategy, and social outreach based on the Act Assess Adapt model• Identified impact metrics of success and metrics of performance for economic and social impact in Afghanistan with consideration of geopolitical conditions • Created OBazaar brand voice with infographic presentation design
ZUBEIDA ALAWIStrategic Designer
BIO
@AlawiGloballinkedin.com/in/AlawiGlobal/
Zubeida Alawi is a Director of Strategic and Visual Communication. Growing up and living between the Middle East and America, provided the experience of direct culture, networking, and proficiency in the Arabic language.
Zubeida holds a degree in Intercultural Communication - Arabic studies from NVCC; a Bachelors's degree in Visual Communication Advertising; and a Master's in Design & Innovation Management from Savannah College of Art and Design SCAD. In 2012 she launched a boutique strategic design firm working on intercultural and strategic communication projects. Her firm focuses on user engagement, cultural outreach, market analysis, and digital design audits/critique, with consideration of the current social and geopolitical dynamics.
Her current research is in innovative IoT tech platforms that streamline processes and engage the user experience, while actively developing a patent-pending software platform for social inclusion and sensory disturbances.