zumtobel group technology update group technology update klaus vamberszky– cto zumtobel group...
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Zumtobel GroupTechnology Update
Klaus Vamberszky– CTO Zumtobel Group
Capital Markets Day 2016 / March 15, 2016 / Frankfurt am Main
Nr. 2Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
AGENDA
� Lighting Industry quo vadis?
� Re-shaping the value chain / Technology trends
� Increasing expenditures for R&D over the last 10 years
Nr. 3Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
AGENDA
� Lighting Industry quo vadis?
� Re-shaping the value chain / Technology trends
� Increasing expenditures for R&D over the last 10 years
Nr. 4Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Starting pointBasic strategies: Improve performance, create differentiation, take out cost
Early phase Growth phase Saturation phase
Turnover
Quantity
Performance
Do
min
an
t D
esi
gn
Trial & Error Differentiation in the
core functionality
Co
re f
un
kti
on
ali
ty
ae
de
qu
ate
ly
full
fill
ed
Differentiation in
additional functionality
Ma
rke
t sa
tura
ted
!
Improve performance
in lighting: - first absolute lms
- then lm/W
- now lm/€
cost roadmap
Phase 1
Phase 2
Phase 3
Nr. 5Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Starting point3 overlapping phases of LED transition in lighting business
Phase 1
Technology is / will shortly be equivalent / compet itive to existing technology
- Pioneers, small projects, learning phase
- „Bridge products“: Fluorescent luminaires with LED light sources
- Retrofit products (tubes, bulbs)
Phase 2
LED technology superior, cost decrease, interesting ROI
- Growing volumes @ decreasing costs
- Dedicated LED luminaires; still in old form factor & style
- Optimized LED luminaires & supply chain
Phase 3 Where are we ? How do we get there ?
New solutions, new features, marriage of Haitz & Moo re
- New form factors, new lighting products
- Additional features; further integration; complete new systems
- New use-cases, new business models
Phase LED bulb technologies LED luminaires
Nr. 6Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Value stack of IoT (Internet of Things)From the connection of people to the connection of things
Digital Service
Analysis
Connectivity
Sensors / Actors
Thing itself
The luminaire is the almost perfect thing:
- Luminaires generate the densest grid in
indoor and outdoor
- Luminaires are electrically powered
- Luminaires are situated „above the
action“ on poles or ceiling
- Even today a lot of luminaires already
contain sensors
Todays connectivity is old-fashioned andoutdated – but serves the purpose:
- Most of todays luminaires have a
wired connectivity (1-10V, DALI, DMX)
- Communication is mainly unidirectional
(information to the luminaire; 1-10V) or
very limited bidirectional (DALI; error
statement)
- Communication speed and content is
limited (small bandwith, low speed –
but enough for slow daylight dimming)
- Ecosystem is missing
+ / PRO - / CON
Source of picture: Prof. Fleisch HSG
Nr. 7Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Lighting industry development and R&D costs
Sales :
Marketing :
R&D:
Production :
Process & Transaction cost:
More & more complex contentLight sourceDriverOptics
Shorter product cyclesPermanent maintenanceMore testing & data to be generatedHigher CAPEX (mainly optics)
More ordersShorter lead times
Today
Phase 2 Results & Counteraction
Tomorrow
Phase 3
Complexity reductionPlatform thinking
- more variants- more variants- more variants
Higher complexity
& sensors& connectivity& software
SW testing
High SW development cost
SW versionsReleasesCompatibilityUpdates
Nr. 8Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Massively increasing expenditures for innovation in the last 10 yearsZumtobel Group – R&D spending
R&D Development
2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
R&D (in EUR million) in % of sales
25.528.4
34.539.8
48.6
58.7
69.171.8
79.0
2.1% 2.2%
3.0%3.6%
4.0%
4.6%
5.6% 5.8% 6.0%
90.0*
6.4%
*) estimate
Nr. 9Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
AGENDA
� Lighting Industry quo vadis?
� Re-shaping the value chain / Technology trends
� Increasing expenditures for R&D over the last 10 years
Nr. 10Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
The Zumtobel Group covers a major part of the value chainStrong brands with broad market access
Lighting solution
Lighting management
(user interface & apps)
LuminaireLED driverLED module
Premium Segment*
Performance Segment
Sensors, controls, hard &
software
Budget Segment
* Market segementation Europe
Nr. 11Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Re-shaping the value chainor: Re-arranging the deck-chairs on the Titanic ?
Lighting solution
Connectivity
Luminaire
Power conv. (LED driver)
LED modulePack. LEDChip
OpticsSW, data & Intelligence
Services
Sensorics1 2
3
4
5
6
7 8 9
Nr. 12Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Chip and packageThe law of Haitz goes on !
Lighting solution
Connectivity
Luminaire
Power conv. (LED driver)
LED modulePack. LEDChip
OpticsSW, data & Intelligence
Services
Sensorics1 2
3
4
5
6
7 8 9
Nr. 13Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Light sources: LEDsHaitz‘ law is still on!
Nr. 14Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Module productionPure commodity
Lighting solution
Connectivity
Luminaire
Power conv. (LED driver)
LED modulePack. LEDChip
OpticsSW, data & Intelligence
Services
Sensorics1 2
3
4
5
6
7 8 9
Nr. 15Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Influence of CSP‘s for „Moduling“CSP‘s allow even tighter packaging than CoB‘s – but not easy to handle
Nr. 16Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
OpticsRefraction replaced reflection
Lighting solution
Connectivity
Luminaire
Power conv. (LED driver)
LED modulePack. LEDChip
OpticsSW, data & Intelligence
Services
Sensorics1 2
3
4
5
6
7 8 9
Nr. 17Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Where do optics belong to ? Are optics part of light source value chain ?
Power conv. (LED driver)
LED modulePack. LEDChip
Optics1 2
3
4
Lighting solution
Connectivity
LuminaireSW, data & Intelligence
Services
Sensorics
5
Nr. 18Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Where do optics belong to ? Or do they remain within luminaires ?
Luminaire
Power conv. (LED driver)
LED modulePack. LEDChip
Optics1 2
3
4
Nr. 19Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
From AC to DC – power conversion The role of the LED driver
Lighting solution
Connectivity
Luminaire
Power conv. (LED driver)
LED modulePack. LEDChip
OpticsSW, data & Intelligence
Services
Sensorics1 2
3
4
5
6
7 8 9
Nr. 20Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Re-shaping the value chain or: Re-arranging the deck-chairs on the Titanic ?
Lighting solution
Connectivity
Luminaire
Power conv. (LED driver)
LED modulePack. LEDChip
OpticsSW, data & Intelligence
Services
Sensorics1 2
3
4
5
6
7 8 9
Nr. 21Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Re-shaping the value chainor: Re-arranging the deck-chairs on the Titanic ?
Connectivity
Power conv. AC/DC
LED module
Sensorics
Input:230 V ACInformation
Output:LightInformation
Power conv. DC/DC
Nr. 22Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Re-shaping the value chainor: Re-arranging the deck-chairs on the Titanic ?
ConnectivityPower conv.
AC/DC
LED module
Sensorics
Input:230 V ACInformation
Output:LightInformation
Power conv. DC/DC
Nr. 23Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Re-shaping the value chain Let us have a look at the back-end !
Lighting solution
Connectivity
Luminaire
Power conv. (LED driver)
LED modulePack. LEDChip
OpticsSW, data & Intelligence
Services
Sensorics1 2
3
4
5
6
7 8 9
Nr. 24Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Another view on the value chainAllows concentration on service enablement and services
Lighting solution
Connectivity
Luminaire
Power conv. (LED driver)
LED modulePack. LEDChip
OpticsSW, data & Intelligence
Services
Sensorics1 2
3
4
5
6
7 8 9
Service
EnablementComponents Connectivity Services
Nr. 25Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
The new value chainIn an easy format
Devices
Connectivity
Services enablement
Services
Gateways, RoutersLuminaires, Components
Application software (e.g. Light Management, Energy Management)
Device & Infrastructure ManagementProtocol
IoT PlatformCloud, Database, Data Analytics
net4more as key enabler for connectivity between product and product cloud based on the right and most useful protocol
IoT Platform as key enabler for Zumtobel Group and 3rd
party services
Zumtobel Group Services (e.g. NOW!)
Nr. 26Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
AGENDA
� Lighting Industry quo vadis?
� Re-shaping the value chain / Technology trends
� Increasing expenditures for R&D over the last 10 years
Nr. 27Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Massively increasing expenditures for innovation in the last 10 yearsZumtobel Group – R&D spending
R&D Development
2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
R&D (in EUR million) in % of sales
25.528.4
34.539.8
48.6
58.7
69.171.8
79.0
2.1% 2.2%
3.0%3.6%
4.0%
4.6%
5.6% 5.8% 6.0%
90.0*
6.4%
*) estimate
Nr. 28Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
More detailed split of R&D costs
1.280,3 1.243,6 1.246,8 1.312,6
1.375*
4,6%
5,6%5,8%
6,0%
6,4%
0,0%
1,0%
2,0%
3,0%
4,0%
5,0%
6,0%
7,0%
0,0
200,0
400,0
600,0
800,0
1000,0
1200,0
1400,0
1600,0
2011/12 2012/13 2013/14 2014/15 2015/16 FC
R&D cost development on Group level
Development
over the last 5
years:
Luminaires:
+10 Mio. €
Power
electronics:
+ 5 Mio. €
Software:
+ 5 Mio. €
Testing: +2
IP: + 2
Lightsource: -1
Research: -2
*) Consensus figures
R&D cost split detailed
Nr. 29Capital Markets Day 2016 / 15 March 2016 / Frankfurt am Main
Executive Summary
Lighting industry at crossroads• Stay with illumination
• Go beyond illumination
• Go beyond lighting
Technology Trends• Light source:
- The law of Haitz goes on; LED´s show classical semiconduct or behaviour (higher performance, lower costs, commodit y)
• Power consumption & connectivity- Lot´s of options; dominant design not clear; standard isation missing; further integration possible
• To go beyond ecosystem necessary; not yet built up- Lighting industry not an industry used to work with open s tandards and platforms
R&D costs• A high level of R&D spending will continue
- Only big and healthy companies in good position to spend