zumtobel photographic competition - · pdf file category: best digital campaign description:...

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www.cibcomms.co.uk Category: Best Digital Campaign Description: 2015 Zumtobel Photographic Campaign Client: Zumtobel Agency: Zumtobel Lighting UK, part of the Zumtobel Group, is a leading supplier of integrated lighting solutions for indoor and outdoor applications. The photographic competition in its 19th year, needed a new way to engage with a new generation of architects. By using a dynamic microsite and call for entries video, supported by promoted tweets to reach younger architectural audience and an email campaign to previous entrants, we successfully reached the target of achieving 1000 entries. The reach included requests for cameras from 46 out of the top 120 AJ list of practices and with over 187 entries from those practices. 5

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Page 1: Zumtobel Photographic Competition - · PDF file Category: Best Digital Campaign Description: 2015 Zumtobel Photographic Campaign Client: Zumtobel Agency: Zumtobel Lighting UK, part

www.cibcomms.co.uk

Category: Best Digital Campaign

Description: 2015 ZumtobelPhotographic Campaign

Client: Zumtobel

Agency:

Zumtobel Lighting UK, part of the Zumtobel Group, is a leading supplier of integrated lighting solutions for indoor and outdoor applications. The photographic competitionin its 19th year, needed a new way to engage with a new generation of architects.

By using a dynamic microsite and call for entries video, supportedby promoted tweets to reach younger architectural audience andan email campaign to previous entrants, we successfully reached the target of achieving 1000 entries. The reach included requests for cameras from 46 out of the top 120 AJ list of practices and with over 187 entries from those practices.

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