zwipe case study_in accelerator_sep15_final
TRANSCRIPT
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Fintech PRThe Zwipe Story
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MagnaCarta Communications• We specialise in payment & financial technology • Team of industry practitioners • Proven marketing, reputation and brand advice to drive business• Lead generation methodology for measurable results
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Global reach for a global marketplace
OfficesIstanbul, London, Miami, New York
Geographical reach
• UK/Ireland• Western Europe• Central & Eastern Europe• The Americas• Middle East • Africa• South & South East Asia• Australia
PartnersSao Paulo, Mexico City, Cairo, Dubai, Delhi, Durban
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Taking a start-up global: The Zwipe story
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About Zwipe• Zwipe AS was established in 2009 to provide an easy, fast and secure
way of authentication.• It developed the world’s first self-contained biometric authentication
engine that enables authentication with no need for a battery, across platforms, even on payment cards.
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Access control first• 2009: Develop technical capability for access control
first to set scene for expansion to payment• 2011: Launched in Las Vegas
Payment• 2011/12: Application to Innovation Norway for
funding of payment research & development• 2014: Gobal launch at Level39, London
Facilities
One product, two markets
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Challenges and opportunities
Challenges• Start-up, small, limited funding• Big expectations• Multiple parties• Cynical media environment
(UK)• Time to delivery: 3 weeks
Opportunities• A world first technology• Biometrics and payment (NEW)• MasterCard brand & reputation• Timing for fintech news• Something to demo (visual)• Business elements in place• Pilot results (Norway)• Buy-in of partners
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Take the time for max impact
2009 2014
Media launch
Company founded
Certification & Partners
Live trial & testing
Build payment team & Board
2013
Publicity & coverage
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A clear, credible message
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Multiple parties, all channels
• Multi-channel strategy using traditional, social media and video• Targeted national, business and global trade media and
influencers• Global multi-partner press release and timed messages• Full commitment of MasterCard as central project partner for
Zwipe• Equal prominence of Zwipe alongside global project partners
• Time to delivery: 3 weeks
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Highlights• Press conference at Level39 in London, October 2014• Coverage in all five continents• Filmed by BBC, CNN, CNBC• Generated over 1,100 pieces of coverage• Generated interest from 400 banks globally
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Results
1108 articles4187 tweets43746 YouTube views
Coverage a week after launch
BBCCNNFinancial TimesThe Nilson ReportNordic TV stations and more
Interviews
Twitter: 3668Facebook: 1698
Blogs: 179Forums: 196
Conversations
160 banks contact Zwipe directly
250 banks contact MasterCard
Leads generated
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Happy partners
“Safety and security in everyday payments is at the heart of MasterCard’s business. We will continue to work with innovators like Zwipe to ensure we stay ahead of fraudsters and provide a seamless payment experience, as ultimately it is consumers who decide how they choose to pay.” - Ajay Bhalla, President, Enterprise Security Solutions, MasterCard
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… and global reality: 2015
2009: Zwipe established in Oslo, Norway
2015: Zwipe MasterCard international pilots
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Thank youwww.magnacartacomms.com