The BIG Business of Online Gaming

Pacific Heights Team 11

Sherman LewisAurelia CiseranThao NguyenDavid Garcia GutierrezSangju LeeSivaram Udayasurian

Zynga’s Business Model is Primarily Utilizing Facebook’s Users

Zynga currently is doing two things well: - Freemium - Advertising It’s also moving in to Apps

How Big Is Online in General???Source: http://xkcd.com/802/

The Facebook Social Networking Game Blue Ocean Is Insufficient for Future Growth…

A Serious Problem Is Differentiation and IP

Cafe World (Zynga) v.s Restaurant City (Playfish)

…and It Is Not an Unique Problem to Zynga

Crush the Castle Angry Birds

What is the way to

MMORGS?

Big…..

……and small

Something New Focuses on Their Strengths