© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

HP Simply StorageWorksRoadshow

Overview

Products

Positioning

Comparing Storage for SMBsTechnology Advantages Disadvantages

Direct Attached Storage (DAS)

• Low cost, easy to install, and familiar

• Unable to share capacity across servers

NAS • Fast, scalable file serving for multiple clients

• Performance and configuration cosiderations when serving application data (e.g. Exchange, SQL Server, etc…)

iSCSI SAN • Low cost, shared capacity across servers that runs on existing TCP/IP network.

• Requires gateway for file serving and storage expertise to manage.

Fibre Channel SAN

• High performance and shared capacity across servers

• Higher cost and complexity

Positioning

Comparing Storage for SMBsTechnology Advantages Disadvantages

Direct Attached Storage (DAS)

• Low cost, easy to install, and familiar

• Unable to share capacity across servers

NAS • Fast, scalable file serving for multiple clients

• Configuration considerations when serving application data (e.g. Exchange, SQL Server, etc…)

HP All-in-One Storage

• Affordable integrated NAS, iSCSI SAN, and data protection with radically simple management

• Focused on affordability and simplicity of management rather than as the best in class capabilities of dedicated NAS or SAN.

iSCSI SAN • Low cost, shared capacity across servers that runs on existing TCP/IP network.

• Requires gateway for file serving and storage expertise to manage.

Fibre Channel SAN

• High performance and shared capacity across servers

• Higher cost and complexity

My First SAN: Simplify Consolidation

MSA Family EVA4000

Ultimate Business Protection: Simplify

Data Protection

Tape/Autoloaders

MSL Tape Libraries

Storage Mirroring and Storage Virtual Replicator

Easy as NAS: Simplify File Services

All-in-One: Simplify Networked Storage

NAS + iSCSI SAN + Integrated Data Protection + Radically Simple Management

Positioning

The Simply StorageWorks Portfolio

ProLiant Storage Servers

Virtual Tape

All-in-OneSmall and mid-size companies face unique challenges when it comes to storage…

Customer Challenges

• Data storage is out of control: E-mail growth (MS Exchange), regulatory requirements, and data protection is driving massive data proliferation and storage growth.

• Servers running out of capacity: companies add more DAS or more servers – easy to do, but is not cost effective and is difficult to manage, grow, and protect.

• Lack of resources: SMBs have stayed away from network storage because of cost and complexity.

• SMBs lack storage expertise: Current solutions work at the storage layer but IT managers work at the application layer.

• SMBs want the guidance of a trusted advisor

Customer Challenges

The current state of the SMB customer

Clients

Exchange

SQL Server

Customer Challenges

IT works at the application level

Application view:Administrators work with their applications and think about Exchange Storage Groups, Databases, File Shares, etc..

File Servers

As they grow, serversrun out of capacity…

Need additional file servers to meet end-user demands…

Clients

Customer Challenges

Growth options with DAS are limited

DAS Issues:Servers proliferate and adding more direct attached storage is inefficient, creating storage ‘islands’ of wasted capacity

File Servers

Exchange

SQL Server

Can be difficult to manage, grow, and protect…

JBOD

JBOD

Clients

Customer Challenges

Network storage has many benefits…

Network storage allows capacity to be shared by multiple servers and can provide enhanced protection, performance, and availability.

File Servers

Exchange

SQL Server

Network Storage

However: Many network storage solutions are out of reach for many customers…

Clients

Customer Challenges

Barriers include cost and complexity

Traditionally, network storage technologies can outside of reach for many SMB or branch office customers and can require infrastructure and storage expertise

File Servers

Exchange

SQL Server

Storage View: Virtual arrays, fibre channel, disks, LUNs, stripe sets, targets, initiators, RAID, etc...

Network Storage

HP StorageWorksAll-in-One Storage Systems

Product Overview

File Serving(NAS)

Application Data

Storage(SAN)

EVA Family

ProLiant Storage Server

EFS Clustered Gateway

All-in-One Category: Easy and Flexible

NAS + iSCSI SAN + Integrated Data Protection

FromInternalDirect

AttachedStorage(DAS)

Disks, JBOD

Cost / Performance / Availability

A new categoryof Network Storage

A new categoryof Network Storage

Positioning: Options when moving from Direct Attached Storage

Where is AiO in the online portfolio?

MSA Family

Clients

File Sharing (CIFS or

NFS)Exchange

SQL Server

Public LAN

ApplicationSub-Net

HP All-in-One Storage Application data storage (iSCSI

SAN) File serving for clients (NAS) Integrated data protection Radically simple management

HP All-in-One Storage Systems

HP All-in-One Storage Systems

Block Access (iSCSI SAN)

Tape backup

AiO600

Snapshots

• Unbelievably Simple: No storage expertise required. Total integration + intuitive operation

• Uniquely Affordable: A complete storage solution for SMBs. 1TB for $5K

• Unquestionably Reliable: Worry free storage from HP and our 145,000 trusted channel partners

HP All-in-One Storage Systems

HP All-in-One Storage Systems

Finally, radically simple shared storage solutions enabling small and mid-sized businesses to affordably manage grow and protect their data. Integrated file serving, application data storage, data protection, and easy management designed for SMBs.

It’s everything you need without the complexity; All-in-One.

Ideal customer• Networked environment with approx. 3 to 14 servers. (SMBs as

well as enterprise branch office / departments)

• High rate of data growth. Need for longer term online storage.

• IT expertise limited to applications, not storage

• Microsoft application usage (SQL or Exchange)

• Not currently using network storage (maybe some low-end NAS)

• Needs to easily implement improved data protection strategy

• Needs a foundation for simple and manageable growth

• Prioritizes affordability and ease of use over high-availability and high-performance

HP All-in-One Storage Systems

HP All-in-One Storage Systems

1) Launch Exchange Migration Tool

2) Select Exchange Server

Default options pre-populated based on application vendor best practices. These suggested settings can easily be customized to meet the needs of advanced users and user specific configurations.

3) Select databases to migrate

4) “Best Practice” storage configuration is automatically created.

5) Press “Finish”!

StorageWorks All-in-One It’s like having an expert in the box: For example, Exchange data migration and consolidation tool uses expert settings and Microsoft ‘best practice’ configurations to automate tasks, speed up deployment, and improve application performance.

Managing all file share and application data in one GUI. Looks similar to disk manager but presents storage pools in terms of application usage. Allows for easy storage management, allocation, and growth.

1) Select Database, Mailstore, or File Share.

2) Increase or decrease space for the selected area.

3) Monitor size of database, mailstore or file storage. Set quotas and alerts.

4) Implement data protection policies for disk based snapshots or tape backup jobs

StorageWorks All-in-OneEasily manage all data from a single application-centric console

AiO400• Complete AiO Solution

− Application server storage (iSCSI SAN)− Windows file serving (Windows NAS)− Integrated data protection − Radically simple management

• Low cost entry point• 4 drive bays (SATA II)• Scale with an additional MSA20 JBOD

or add a SCSI HBA for tape backup• HW RAID. • No power/fan redundancy• 3-1-1 Support / 1 full year software

HP All-in-One Storage Systems

HP 400 All-in-One Storage System

AiO400

AiO600• Complete AiO Solution

− Application server storage (iSCSI SAN)

− Windows file serving (Windows NAS)

− Integrated data protection

− Radically simple management

• Higher performance and reliability• 6 drive bays (SATA II or SAS)• Scale up to 3 MSA20/30/50 JBODs

plus add SCSI HBA for tape backup• HW RAID. • Redundant power/fan standard• 3-3-3 Support / 1 full year software

HP All-in-One Storage Systems

HP 600 All-in-One Storage System

AiO600(tower or rack)

StorageWorks All-in-One Partner Opportunity

Capitalize on Market Trends

• The timing is right for an easy to use, low cost, unified storage solution designed to meet the specific needs of SMB customers. The All-in-One has been extensively tested with customer focus groups and all indicates very positive response to the AiO value proposition.

Capitalize on HP GTM efforts to drive SMB Volume Storage

• This is one of the most significant volume storage product launches in recent SWD history. Will include outbound marketing and advertising to build awareness, as well as dedicated channel partner programs to drive new category revenue.

Capitalize on Cross Sell/Up Sell Opportunity

• Early adoption of iSCSI SAN has occurred but most customers are waiting for a mainstream solution.

• Current iSCSI products are highly technology focused and have missed the needs of mainstream SMB customers – flexibility, ease of use, affordability.

StorageWorks All-in-One Additional Partner Opportunities

AiO Data Protection• Tape backup hardware implement/cross-sell• Disaster recovery planning/implementation• 2X AiO for replication / DR

Compliance/Retention • Utilize AiO for mid-term storage of important

files, databases, mail stores• Consult with SMB customers on vertical specific

compliance/retention strategies

Storage Pull-Through• Lower the entry cost/expertise requirements

for network storage. Position for long-termincremental storage revenue.

Server/Blade Attach• Lower storage entry costs for blade customers• Help SMBs consolidate infrastructure and lower

TCO

Thank You!

HP Simply StorageWorksAllinOneUnbelievably simple. Uniquely affordable. Unquestioningly reliable.