© 2007 ibm corporation enterprise content management integrating content, process, and connectivity...
TRANSCRIPT
© 2007 IBM Corporation
Enterprise Content ManagementIntegrating Content, Process, and Connectivity for Competitive Advantage
Malcolm HoldenOctober 2007
© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
Customer Service
Optimized Operations
Regulatory Compliance
Managed Risk
and many more…
Business Pressures
Information Complexity
Trusted? In context? In line?
Complete? Accurate? Timely?
Are You Using Information to Drive Competitive Advantage?
5X More Value created by organizations effective at
using information as an asset
60%+ of CEOs: Need to do a better job leveraging information
Sources: IBM Attributes & Capabilities Study, 2005; IBM CFO Study, 2006
© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
Why is it Challenging to Leverage Information?
LostTime
ReducedService
IncreasedCosts
LostRevenue
© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
Delivering information in context to optimize business processes, applications and productivity…
Individual Applications & ProcessesPeople, Processes, Applications
Rich Media
Application
Documents
Application
Warehouses
Application
Application
Databases
Application
Open StandardsFlexible Architecture
Leverage heterogeneous applications and information sources
Protect & extend existing investments
© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
Business processes facilitate the moment of decision
Is the best, most accurate information available?
Are all the steps complete?
Have the right people been involved?
Will the right decision be made when it needs to be made?
It all comes down to making the right decision
© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
Lifecycle Management
Library Services
Search
Records Management
Archive
Collaboration
Security & Access Management
Lifecycle Management
Library Services
Search
Records Management
Archive
Collaboration
Security & Access Management
Paper Documents & Files
Fax
Web Pages
Electronic Documents Reports
Photos, Graphics, Video
Forms
Other Repositories
BPM &Enterprise Applications
Most of your processes involve content
Content Management
Content Management
© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
Content forms the basis for document-centric processes are vital for day-to-day operations
…processes require users to review documents for approvals, data-entry, and decision-making
Document-intensive…Content-centric…
Decision-intensive…
Examples:
Bank loan processing
Insurance claims processing
Government case management
Invoice processing
© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
Organizations need to address the challenges that are inherent within document-centric processes
Issues Drivers
Manual and labor-intensive
Lack of flexibility
Limited visibility, control, and measurement
Reduce operating and transactional costs
Respond to changing business conditions
Manage issues before they become problems
© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
Need a solution that recognizes the synergy between process and content
A change in content launches a process – Active Content
Process changes content as it executes
Content defines the context in which decision are made in processes
Processes, rules, forms are content subject to versioning, search, etc.
Content-aware Process
Process-aware Content
© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
Case Event / Change Notification
Approve Change
Review & Release
Update Enterprise Applications
Email Notification
Render & Deploy
Create
Update
Delete
Check-in
Check-out
Promote
Demote
LifecycleEvents
LifecyclePolicies
LifecycleActions
Essential for Case Management applications
Essential for Case Management applications
Active Content – putting content to work
© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
Business Process Management is the key to automating document-centric processes
Automate
Integrate
Optimize
© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
How are BPM and ECM related?
In terms of technology, what relationship do you see between ECM and BPM?
Source: AIIM 2007 State of ECM Industry Survey
© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
An integrated approach to ECM
IBM ECMIBM ECM
PlatformPlatform
Active ContentImaging / Capture
Document Management
Web Content Mgt.Content Federation
Collaboration
Active ContentImaging / Capture
Document Management
Web Content Mgt.Content Federation
Collaboration
ProcessWorkflowSimulationAnalyticsFormsDevelopment Framework
ProcessWorkflowSimulationAnalyticsFormsDevelopment Framework
ComplianceRecords Mgt.
Email Mgt.Search & Discovery
Shared Drive Mgt.Classification
ComplianceRecords Mgt.
Email Mgt.Search & Discovery
Shared Drive Mgt.Classification
Content Centric
Processing
14© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
An integrated approach to ECM
Increased Business Agility
Supports Faster Decision Making, Streamlined Processes, Reduced Cycle Time
Improves Customer Service
Reduces Transaction Processing Costs and Errors
Streamlines Exception Handling
Delivers Enhanced Operational Visibility
Supports Compliance – part of the process
Competitive AdvantageCompetitive Advantage
© 2007 IBM Corporation
Information Management Software | Enterprise Content Management
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