© 2007 Kensington Computer Products Group, a division of ACCO Brands

October 7th, 9th, 2008Carlos Sauceda

Secure it!

Spring 09 Sales Meeting

Agenda

1. Category Objective

2. Market Trends

3. Category Storyboard

4. Marketing tools

5. Call to Action

6. Questions

Objective

Objective

Continue building leadership position and grow overall category

smart made simple

TM

Market Trends

Source: NPD

Security Market Share

10,000 laptops are lost or stolen each week at U.S.

Airports

Punchline: Laptop Theft Is Real!

Source: 2009 Survey by The Ponemon Institute, sponsored by Dell.

YTD Sales by CategoryNet Trade Sales: 25,902 vs 23,904 (8.36%+)

GP: 20,495 vs 18,418 (11.28%+)

Key Drivers– Strong OEM Business– Retail – very strong August

Confidential - Internal Use Only

Category WinsRetail– CC– Apple– Amazon– Other – Up 70% in August

OEM– HP – Lenovo – moving from 1 co-branded SKU to 4

What’s our plan?

Objective: Continue building leadership position and grow overall category

Positioning– Kensington is the technology and solutions leader with

the broadest offering for Enterprise, SMB and students

Strategy– Continue developing OEM relationships – Pilot Security outside BTS in retail– Increase IT manager awareness of need for security– Position Kensington as thought leader in the press for

physical security

The Security

Story

Kensington

Kensington – The Industry LeaderKensington Created the Kensington

Security slot found in 98% of all Laptops

T-Bar design = superior pull resistance

Cables designed to a higher standard

Tested, re-tested and tested again…

Providing more solutions…Combination

locksKeyed locks

High Security Keyed locks

Custom Keyed solutions

- Master Access

- Supervisor Access

- Universal Access

High Security Keyed Locks Disc

Style

Rotating disc mechanism virtually impossible to defeat - Cannot be “bumped” - Very time consuming to pick by professionals (hours)

Flat Key

Smoother operation thru

Optimize spring/pin

configuration

Introducing…

MicroSaver “Micro DS” Keyed Notebook Lock

“Micro DS”

Our highest level of Security

Designed for Ultra Thin Notebooks

New 7x7 Configuration Old 7x19 Configuration

New Cable Design

-10% thinner using 68% thicker strands

- Optimized to match current cable performance

“Disc Style” Locking Mechanism

Technical Specification Review

What else…Target Segments

Updated Slinky

Targeted Segments

Enterprise SMB

Students

Updated SlinkyNew and improved dial

No suffix change

Rolling in January 2009

Internal RoadmapCarlos will provide within two weeks

Marketing Tools

Flash Video

Competitive Landscape

Range Brochure

Cheat Sheets

Partner-It

Promotions

Objective and Tactics

Spring 09 Storyboard

Product Training Marketing tools– PR Plan– Promotion Plan– Sell Sheets– Flash demo

Action items – execute3

Team Deliverables Checklist?

What we need from you…

Develop deeper and broader OEM relationships and solutions– Utilize tools to help OEMs increase sales

of Enterprise security

Develop plan to drive growth with SMB/VAR

Gain additional retail placement– Develop 09 BTS plan for greater

placements and yoy sales (b2c)– Leverage our CC success to other

retailers

Category Sku ListCarlos will provide within two weeks.

Questions?

Appendix