© 2010 w. w. norton & company, inc. 19 profit-maximization
TRANSCRIPT
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© 2010 W. W. Norton & Company, Inc.
19 Profit-Maximization
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© 2010 W. W. Norton & Company, Inc. 2
Economic Profit A firm uses inputs j = 1…,m to make
products i = 1,…n. Output levels are y1,…,yn.
Input levels are x1,…,xm.
Product prices are p1,…,pn.
Input prices are w1,…,wm.
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The Competitive Firm
The competitive firm takes all output prices p1,…,pn and all input prices w1,…,wm as given constants.
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Economic Profit
The economic profit generated by the production plan (x1,…,xm,y1,…,yn) is
p y p y w x w xn n m m1 1 1 1 .
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Economic Profit Output and input levels are typically
flows. E.g. x1 might be the number of labor
units used per hour. And y3 might be the number of cars
produced per hour. Consequently, profit is typically a
flow also; e.g. the number of dollars of profit earned per hour.
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Economic Profit How do we value a firm? Suppose the firm’s stream of
periodic economic profits is … and r is the rate of interest.
Then the present-value of the firm’s economic profit stream isPV
r r
01 2
21 1( )
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Economic Profit
A competitive firm seeks to maximize its present-value.
How?
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Economic Profit Suppose the firm is in a short-run
circumstance in which Its short-run production function is
y f x x ( , ~ ).1 2
x x2 2~ .
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Economic Profit Suppose the firm is in a short-run
circumstance in which Its short-run production function is
The firm’s fixed cost isand its profit function is
y f x x ( , ~ ).1 2
py w x w x1 1 2 2~ .
x x2 2~ .
FC w x 2 2~
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Short-Run Iso-Profit Lines
A $ iso-profit line contains all the production plans that provide a profit level $.
A $ iso-profit line’s equation is py w x w x1 1 2 2
~ .
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Short-Run Iso-Profit Lines
A $ iso-profit line contains all the production plans that yield a profit level of $.
The equation of a $ iso-profit line is
I.e.
py w x w x1 1 2 2~ .
ywp
xw xp
11
2 2 ~.
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Short-Run Iso-Profit Linesy
wp
xw xp
11
2 2 ~
has a slope of
wp1
and a vertical intercept of
w xp2 2~.
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Short-Run Iso-Profit Lines
Increasing
profit
y
x1
Slopeswp
1
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Short-Run Profit-Maximization
The firm’s problem is to locate the production plan that attains the highest possible iso-profit line, given the firm’s constraint on choices of production plans.
Q: What is this constraint?
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Short-Run Profit-Maximization
The firm’s problem is to locate the production plan that attains the highest possible iso-profit line, given the firm’s constraint on choices of production plans.
Q: What is this constraint? A: The production function.
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Short-Run Profit-Maximization
x1
Technicallyinefficientplans
y The short-run production function andtechnology set for x x2 2~ .
y f x x ( , ~ )1 2
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Short-Run Profit-Maximization
x1
Increasing
profit
Slopeswp
1
y
y f x x ( , ~ )1 2
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Short-Run Profit-Maximization
x1
y
Slopeswp
1
x1*
y*
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Short-Run Profit-Maximization
x1
y
Slopeswp
1
Given p, w1 and the short-runprofit-maximizing plan is
x1*
y*
x x2 2~ ,( , ~ , ).* *x x y1 2
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Short-Run Profit-Maximization
x1
y
Slopeswp
1
Given p, w1 and the short-runprofit-maximizing plan is And the maximumpossible profitis
x x2 2~ ,( , ~ , ).* *x x y1 2
.
x1*
y*
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Short-Run Profit-Maximization
x1
y
Slopeswp
1
At the short-run profit-maximizing plan, the slopes of the short-run production function and the maximaliso-profit line areequal.
x1*
y*
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Short-Run Profit-Maximization
x1
y
Slopeswp
1
At the short-run profit-maximizing plan, the slopes of the short-run production function and the maximaliso-profit line areequal.
MPwp
at x x y
11
1 2
( , ~ , )* *
x1*
y*
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Short-Run Profit-MaximizationMP
wp
p MP w11
1 1
p MP 1 is the marginal revenue product ofinput 1, the rate at which revenue increaseswith the amount used of input 1.If then profit increases with x1.If then profit decreases with x1.
p MP w 1 1
p MP w 1 1
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Short-Run Profit-Maximization; A Cobb-Douglas Example
Suppose the short-run productionfunction is y x x 1
1/321/3~ .
The marginal product of the variableinput 1 is MP
yx
x x11
12 3
21/31
3
/ ~ .
The profit-maximizing condition is
MRP p MPp
x x w1 1 12 3
21/3
13 ( ) ~ .* /
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Short-Run Profit-Maximization; A Cobb-Douglas Example
px x w
3 12 3
21/3
1( ) ~* / Solving for x1 gives
( )~
.* /xw
px1
2 3 1
21/3
3
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Short-Run Profit-Maximization; A Cobb-Douglas Example
px x w
3 12 3
21/3
1( ) ~* / Solving for x1 gives
( )~
.* /xw
px1
2 3 1
21/3
3
That is,( )
~* /x
pxw1
2 3 21/3
13
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Short-Run Profit-Maximization; A Cobb-Douglas Example
px x w
3 12 3
21/3
1( ) ~* / Solving for x1 gives
( )~
.* /xw
px1
2 3 1
21/3
3
That is,( )
~* /x
pxw1
2 3 21/3
13
so xpx
wpw
x121/3
1
3 2
1
3 2
21/2
3 3*
/ /~~ .
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Short-Run Profit-Maximization; A Cobb-Douglas Example
xpw
x11
3 2
21/2
3*
/~
is the firm’s
short-run demandfor input 1 when the level of input 2 is fixed at units. ~x2
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Short-Run Profit-Maximization; A Cobb-Douglas Example
xpw
x11
3 2
21/2
3*
/~
is the firm’s
short-run demandfor input 1 when the level of input 2 is fixed at units. ~x2
The firm’s short-run output level is thus
y x xpw
x* *( ) ~ ~ .
1
1/321/3
1
1/2
21/2
3
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Comparative Statics of Short-Run Profit-Maximization
What happens to the short-run profit-maximizing production plan as the output price p changes?
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Comparative Statics of Short-Run Profit-Maximization
ywp
xw xp
11
2 2 ~The equation of a short-run iso-profit lineis
so an increase in p causes -- a reduction in the slope, and -- a reduction in the vertical intercept.
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Comparative Statics of Short-Run Profit-Maximization
x1
Slopeswp
1
y
y f x x ( , ~ )1 2
x1*
y*
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Comparative Statics of Short-Run Profit-Maximization
x1
Slopeswp
1
y
y f x x ( , ~ )1 2
x1*
y*
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Comparative Statics of Short-Run Profit-Maximization
x1
Slopeswp
1
y
y f x x ( , ~ )1 2
x1*
y*
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Comparative Statics of Short-Run Profit-Maximization
An increase in p, the price of the firm’s output, causes
– an increase in the firm’s output level (the firm’s supply curve slopes upward), and
– an increase in the level of the firm’s variable input (the firm’s demand curve for its variable input shifts outward).
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Comparative Statics of Short-Run Profit-Maximization
xpw
x11
3 2
21/2
3*
/~
The Cobb-Douglas example: When
then the firm’s short-rundemand for its variable input 1 is
y x x 11/3
21/3~
ypw
x* ~ .
3 1
1/2
21/2
and its short-runsupply is
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Comparative Statics of Short-Run Profit-Maximization
The Cobb-Douglas example: When
then the firm’s short-rundemand for its variable input 1 is
y x x 11/3
21/3~
x1* increases as p increases.
and its short-runsupply is
xpw
x11
3 2
21/2
3*
/~
ypw
x* ~ .
3 1
1/2
21/2
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Comparative Statics of Short-Run Profit-Maximization
The Cobb-Douglas example: When
then the firm’s short-rundemand for its variable input 1 is
y x x 11/3
21/3~
y* increases as p increases.
and its short-runsupply is
x1* increases as p increases.
xpw
x11
3 2
21/2
3*
/~
ypw
x* ~ .
3 1
1/2
21/2
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Comparative Statics of Short-Run Profit-Maximization
What happens to the short-run profit-maximizing production plan as the variable input price w1 changes?
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Comparative Statics of Short-Run Profit-Maximization
ywp
xw xp
11
2 2 ~The equation of a short-run iso-profit lineis
so an increase in w1 causes -- an increase in the slope, and -- no change to the vertical intercept.
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Comparative Statics of Short-Run Profit-Maximization
x1
Slopeswp
1
y
y f x x ( , ~ )1 2
x1*
y*
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Comparative Statics of Short-Run Profit-Maximization
x
1
Slopeswp
1
y
y f x x ( , ~ )1 2
x1*
y*
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Comparative Statics of Short-Run Profit-Maximization
x
1
Slopeswp
1
y
y f x x ( , ~ )1 2
x1*
y*
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Comparative Statics of Short-Run Profit-Maximization
An increase in w1, the price of the firm’s variable input, causes
– a decrease in the firm’s output level (the firm’s supply curve shifts inward), and
– a decrease in the level of the firm’s variable input (the firm’s demand curve for its variable input slopes downward).
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Comparative Statics of Short-Run Profit-Maximization
xpw
x11
3 2
21/2
3*
/~
The Cobb-Douglas example: When
then the firm’s short-rundemand for its variable input 1 isy x x 1
1/321/3~
ypw
x* ~ .
3 1
1/2
21/2
and its short-runsupply is
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Comparative Statics of Short-Run Profit-Maximization
xpw
x11
3 2
21/2
3*
/~
The Cobb-Douglas example: When
then the firm’s short-rundemand for its variable input 1 isy x x 1
1/321/3~
x1* decreases as w1 increases.
ypw
x* ~ .
3 1
1/2
21/2
and its short-runsupply is
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Comparative Statics of Short-Run Profit-Maximization
xpw
x11
3 2
21/2
3*
/~
The Cobb-Douglas example: When
then the firm’s short-rundemand for its variable input 1 isy x x 1
1/321/3~
x1* decreases as w1 increases.
y* decreases as w1 increases.
ypw
x* ~ .
3 1
1/2
21/2
and its short-runsupply is
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Long-Run Profit-Maximization
Now allow the firm to vary both input levels.
Since no input level is fixed, there are no fixed costs.
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Long-Run Profit-Maximization
Both x1 and x2 are variable. Think of the firm as choosing the
production plan that maximizes profits for a given value of x2, and then varying x2 to find the largest possible profit level.
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Long-Run Profit-Maximization
ywp
xw xp
11
2 2The equation of a long-run iso-profit lineis
so an increase in x2 causes -- no change to the slope, and -- an increase in the vertical intercept.
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Long-Run Profit-Maximization
x1
y
y f x x ( , )1 2
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Long-Run Profit-Maximization
x1
y
y f x x ( , )1 22
y f x x ( , )1 2
y f x x ( , )1 23
Larger levels of input 2 increase theproductivity of input 1.
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Long-Run Profit-Maximization
x1
y
y f x x ( , )1 22
y f x x ( , )1 2
y f x x ( , )1 23
Larger levels of input 2 increase theproductivity of input 1.
The marginal productof input 2 isdiminishing.
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Long-Run Profit-Maximization
x1
y
y f x x ( , )1 22
y f x x ( , )1 2
y f x x ( , )1 23
Larger levels of input 2 increase theproductivity of input 1.
The marginal productof input 2 isdiminishing.
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Long-Run Profit-Maximization
x1
y
y f x x ( , )1 22
y f x x ( , )1 2
y f x x ( , )1 23
y x*( )2
x x1 2*( )
x x1 22*( )
x x1 23*( )
y x*( )2 2
y x*( )3 2
p MP w 1 1 0 for each short-runproduction plan.
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Long-Run Profit-Maximization
x1
y
y f x x ( , )1 22
y f x x ( , )1 2
y f x x ( , )1 23
The marginal productof input 2 isdiminishing so ...
y x*( )2
x x1 2*( )
x x1 22*( )
x x1 23*( )
y x*( )2 2
y x*( )3 2
for each short-runproduction plan.p MP w 1 1 0
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Long-Run Profit-Maximization
x1
y
y f x x ( , )1 22
y f x x ( , )1 2
y f x x ( , )1 23
the marginal profitof input 2 isdiminishing.
y*( x 2)
x x1 2*( )
x x1 22*( )
x x1 23*( )
y*(2 x 2)
y*(3 x 2)
for each short-runproduction plan.p MP w 1 1 0
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Long-Run Profit-Maximization Profit will increase as x2 increases so
long as the marginal profit of input 2
The profit-maximizing level of input 2 therefore satisfies
p MP w 2 2 0.
p MP w 2 2 0.
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© 2010 W. W. Norton & Company, Inc. 59
Long-Run Profit-Maximization Profit will increase as x2 increases so
long as the marginal profit of input 2
The profit-maximizing level of input 2 therefore satisfies
And is satisfied in any short-run, so ...
p MP w 1 1 0
p MP w 2 2 0.
p MP w 2 2 0.
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Long-Run Profit-Maximization
The input levels of the long-run profit-maximizing plan satisfy
That is, marginal revenue equals marginal cost for all inputs.
p MP w 2 2 0.p MP w 1 1 0 and
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Long-Run Profit-Maximization
xpw
x11
3 2
21/2
3*
/~
The Cobb-Douglas example: When
then the firm’s short-rundemand for its variable input 1 is
y x x 11/3
21/3~
ypw
x* ~ .
3 1
1/2
21/2
and its short-runsupply is
Short-run profit is therefore …
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Long-Run Profit-Maximization
py w x w x
ppw
x wpw
x w x
* *
/
~
~ ~ ~
1 1 2 2
1
1/2
21/2
11
3 2
21/2
2 23 3
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Long-Run Profit-Maximization
py w x w x
ppw
x wpw
x w x
ppw
x wpw
pw
w x
* *
/
~
~ ~ ~
~ ~
1 1 2 2
1
1/2
21/2
11
3 2
21/2
2 2
1
1/2
21/2
11 1
1/2
2 2
3 3
3 3 3
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Long-Run Profit-Maximization
py w x w x
ppw
x wpw
x w x
ppw
x wpw
pw
w x
p pw
x w x
* *
/
~
~ ~ ~
~ ~
~ ~
1 1 2 2
1
1/2
21/2
11
3 2
21/2
2 2
1
1/2
21/2
11 1
1/2
2 2
1
1/2
21/2
2 2
3 3
3 3 3
23 3
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Long-Run Profit-Maximization
py w x w x
ppw
x wpw
x w x
ppw
x wpw
pw
w x
p pw
x w x
pw
x
* *
/
~
~ ~ ~
~ ~
~ ~
~
1 1 2 2
1
1/2
21/2
11
3 2
21/2
2 2
1
1/2
21/2
11 1
1/2
2 2
1
1/2
21/2
2 2
3
1
1/2
2
3 3
3 3 3
23 3
427
1/22 2 w x~ .
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Long-Run Profit-Maximization
4
27
3
1
1/2
21/2
2 2pw
x w x~ ~ .
What is the long-run profit-maximizinglevel of input 2? Solve
0124272
3
1
1/2
21/2
2
~
~x
pw
x w
to get ~ .*x xp
w w2 2
3
1 2227
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Long-Run Profit-MaximizationWhat is the long-run profit-maximizinginput 1 level? Substitute
xpw
x11
3 2
21/2
3*
/~
xp
w w2
3
1 2227
* into
to get
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© 2010 W. W. Norton & Company, Inc. 68
Long-Run Profit-MaximizationWhat is the long-run profit-maximizinginput 1 level? Substitute
xpw
x11
3 2
21/2
3*
/~
xp
w w2
3
1 2227
* into
to get
xpw
p
w w
p
w w1
1
3 2 3
1 22
1/2 3
1223 27 27
*/
.
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© 2010 W. W. Norton & Company, Inc. 69
Long-Run Profit-MaximizationWhat is the long-run profit-maximizingoutput level? Substitute
xp
w w2
3
1 2227
* into
to get
ypw
x* ~
3 1
1/2
21/2
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Long-Run Profit-MaximizationWhat is the long-run profit-maximizingoutput level? Substitute
xp
w w2
3
1 2227
* into
to get
ypw
p
w w
pw w
* .
3 27 91
1/2 3
1 22
1/2 2
1 2
ypw
x* ~
3 1
1/2
21/2
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Long-Run Profit-MaximizationSo given the prices p, w1 and w2, andthe production function y x x 1
1/321/3
the long-run profit-maximizing productionplan is
( , , ) , , .* * *x x yp
w w
p
w w
pw w1 2
3
122
3
1 22
2
1 227 27 9