Анастасия Ласка Москва, декабрь 2011
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V Профессиональная Конференция «Я – директор по маркетингу». 8 декабря www.MarketingOne.ru. Ocean's Eleven. Анастасия Ласка Москва, декабрь 2011. Нужен минимум 1 год. www.MarketingOne.ru. Голова рыбы. www.MarketingOne.ru. Put everyone on the same page. Верьте интуиции. - PowerPoint PPT PresentationTRANSCRIPT
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Анастасия Ласка Москва, декабрь 2011
Ocean's Eleven
V Профессиональная Конференция «Я – директор по маркетингу». 8 декабряwww.MarketingOne.ru
Member of METRO GroupMETRO Cash & Carry Russia Page 2
Нужен минимум 1 год
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Member of METRO GroupMETRO Cash & Carry Russia Page 3
Голова рыбыwww.MarketingOne.ru
Member of METRO GroupMETRO Cash & Carry Russia Page 4
Put everyone on the same page
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Верьте интуиции
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«Перекладывайте ответственность»
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Advice is welcome
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Pipeline
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Breathing one air
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Ownership of knowledge
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Marketing & Customer Management Director
Target Group Management
HoReCa
Marketing research
AdvertisingDevelop and implement the concept and the strategy of Target Group on country level
Define and develop Core target group within the TG
Initiate and realize marketing actions to develop target group:
research assortment pricing policy adaptation of value added services to TG needs communication (advertising campaigns: ATL, BTL, Internet) concept definition and content of communication materials (MM;
advertising materials etc.) support field force with selling instruments in order to develop
corresponding TG
Target Group Management
Traders
Target Group Management
SCO
CRM & Market Research
Brand Communications
Interactive CRM
Analytics
Pricing
Lifecycle & segmentation
Promotion
Direct Media Communication
Brand Design
On-line activities
Pricing
On-line activities
E-Commerce
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Не экономьте
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Инвестиции в людей vs инвестиции в деятельность
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Спасибо за внимание!
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