© 2013 lohfeld consulting group brenda crist, lohfeld consulting group lisa pafe, lohfeld...

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© 2013 Lohfeld Consulting Group DOING MORE WITH LESS – AND WINNING MORE! © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20, 2013

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Page 1: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group

DOING MORE WITH LESS –AND WINNING MORE!

© 2013 Lohfeld Consulting Group

Brenda Crist, Lohfeld Consulting GroupLisa Pafe, Lohfeld Consulting GroupLohfeld Business Winning Webinar

November 20, 2013

Page 2: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group

• B&P Costs• Best Practices• Productivity Gains– Pre-RFP– Post-RFP– Post-Submission

• Final Thoughts

Agenda

Page 3: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group 3

Typical Bid and Proposal (B&P) Spending

• How a $100M firm formulates a B&P budget– 10-25% of annual growth target – 20-25% of a business’s contracts are

up for re-compete annually– Assume a 50% win rate and spread

risks among multiple bids– Bid on jobs >~25% of the company’s

annual revenues to meet target – 1% of a contract’s value is usually

spent on B&P

Page 4: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group 4

Typical Bid and Proposal (B&P) Spending

• How a $100M firm spends B&P– Revenue target:

$70M– Total B&P budget:

$700K– Average number of bids:

5-7– Average spending per bid:

$117K

Page 5: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group 5

• 3 key metrics to benchmark– Solution development time– Time to create new copy– Per page review time

• Source of metrics: APMP Body of Knowledge

Set Benchmarks for Calculating Costs

Before setting a budget benchmark your metrics

Page 6: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group 6

Top Factors that Increase B&P Costs

1. Lack of a solution2. Lack of training/direction3. Large review teams with

ineffective comments4. Lack of a company

knowledge base5. Lack of efficient tools

Page 7: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group

Poll Question 1

Which statement is true of your company? We always establish B&P budgets

and plan expenses We sometimes establish B&P budgets

and plan expenses We never establish B&P budgets,

nor plan expenses

Page 8: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group

Definition of Productivity

• Productivity is– Maximum results for time and

effort expended• Maximum results provide

– Greater number of bids and/or bid-related activities

– Increased quality– Decreased error

(non-compliance)– More wins

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Page 9: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group

Plan, Do, Check, Act (PDCA)

• Discipline increases your flexibility• Look to industry best practices– Standardization of processes,

tools, and templates (CMMI)– Tracking of schedule and budget variance

against baseline (PMI PMBOK)– Quality and compliance checks (ISO) – Continual Service Improvement (ITIL) for customer

satisfaction

PDCA

Page 10: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group

Poll Question 2

Which statement is true of your company? We always apply industry best practices

to increase productivity We sometimes apply industry best practices

to increase productivity We never apply industry best

practices to increase productivity

Page 11: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group 11

6 Pre-RFP Activities You Can Streamline

1. Pipeline development2. Capture management 3. Teaming partner identification 4. Competitive intelligence 5. Database development

(resumes/past performance)6. Training & tools

Page 12: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group

6 Post-RFP Activities You Can Improve

1. Proposal management 2. Data calls 3. Writing & editing 4. Proposal reviews 5. Production6. Teaming partner management

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Page 13: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group 13

3 Post-Proposal Submission Activities You Must Incorporate

• Customer debrief • Lessons learned • Continual process improvement

Page 14: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group

Poll Question 3

What factor will have the biggest impact on reducing your company’s B&P costs and increasing productivity?

Improved opportunity reviews Enhanced capture planning Streamlined proposal planning Better focused proposal execution Continuous process improvement

Page 15: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group 15

Final Thoughts

• Given this discussion,what are you going to do differently?

Page 16: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

© 2013 Lohfeld Consulting Group 16

Questions and Answers

Lisa Pafe, PPM.APMP, PMPPrincipal Consultant, [email protected](703) 577-8490

twitter.com/lisapafe linkedin.com/in/lisapafe

Brenda CristPrincipal Consultant, [email protected](301) 455-9566

Twitter.com: @mdproposals Linkedin: http://www.LinkedIn.com/in/BrendaCrist

Page 17: © 2013 Lohfeld Consulting Group Brenda Crist, Lohfeld Consulting Group Lisa Pafe, Lohfeld Consulting Group Lohfeld Business Winning Webinar November 20,

About Lohfeld Consulting Group

Lohfeld Consulting Group specializes in helping companies create winning proposals. As the premier capture and proposal services consulting firm focused exclusively on government markets, we provide expert assistance to government contractors in Capture Planning and Strategy, Proposal Management and Development, Capture and Proposal Process and Infrastructure, and Training.

Bob LohfeldCEO of Lohfeld Consulting [email protected](410) 336-6264 © 2013 Lohfeld Consulting Group 17