2015 Move, Inc. All rights reserved. Do not copy or distribute. 1 DIGITAL INSIGHTS Statistical Intuitions and Industry Insights from realtor.com August 2015 Move, Inc. All rights reserved. Do not copy or distribute. GOT DATA? Tracking virtually all listings in real time 2 Source: Realtor.com 2015 Move, Inc. All rights reserved. Do not copy or distribute. THE WINDOW INTO DEMAND Traffic up 21% over July 2014; year olds up 33% 3 Source: Realtor.com Analysis of comScore Media Metrix Real Estate Category Unique Visitor Data 33% of 55+, 57% of 35-54, and 70% of in July 2015 Move, Inc. All rights reserved. Do not copy or distribute. INTENTIONS TO BUY HIGH Very little variation in intentions all year long 4 Source: Realtor.com Survey of Buyer Traffic 2015 Move, Inc. All rights reserved. Do not copy or distribute. 5 DO THE MATH 2015 Move, Inc. All rights reserved. Do not copy or distribute. COMPOSITION OF TRAFFIC MATTERS Buyer traffic that is serious or intends to buy soon more insightful 6 Source: Realtor.com 2015 Move, Inc. All rights reserved. Do not copy or distribute. Take 3 to 12 months to buy Are much more likely to have already spent 3-6 months looking Are not likely to wait more than a year Are not as bothered by issues other than supply Do things: Search on other websites (69%) Pre-approved for mortgage (3X more likely) Request info online (50% more likely) Visit open houses (50% more likely) Make offers (4X more likely) Working with buyers agent (2X more likely) Signed contract with buyers agent (5X more likely) 7 INSIGHTS ABOUT SERIOUS BUYERS A serious buyer rates likelihood to buy at 8-10 out of 10 2015 Move, Inc. All rights reserved. Do not copy or distribute. IMPEDIMENTS TO PURCHASE Biggest issues for serious buyers are supply-related 8 26% 13% 33% 30% 25% 13% 32% Source: Realtor.com Survey of Buyer Traffic, August 2015 Move, Inc. All rights reserved. Do not copy or distribute. SERIOUS BUYER COMPOSITION All ages represented but are driving the market now 9 Source: Realtor.com Survey of Buyer Traffic, August 2015 Move, Inc. All rights reserved. Do not copy or distribute. 10 THERE IS NO SUCH THING AS A US HOUSING MARKET 2015 Move, Inc. All rights reserved. Do not copy or distribute. 11 LISTING PRICES GREW 7% Y/Y IN JULY Median list price increases are widespread July 2015 Source: Realtor.com 2015 Move, Inc. All rights reserved. Do not copy or distribute. 12 HOTTEST ZIPS IN 2015 Factoring in supply (age of inventory) and demand (list views) Source: Realtor.com 2015 Move, Inc. All rights reserved. Do not copy or distribute. 13 HOTTEST MARKET: SAN FRANCISCO Almost every zip is in the 90 th percentile for hotness Source: Realtor.com 2015 Move, Inc. All rights reserved. Do not copy or distribute. 14 DALLAS IS ALSO HOT ALL OVER Only outlying zips have less hotness Source: Realtor.com 2015 Move, Inc. All rights reserved. Do not copy or distribute. 15 DENVER IS MOSTLY HOT ALL OVER Except in the sparsely populated southwest corner of the MSA Source: Realtor.com 2015 Move, Inc. All rights reserved. Do not copy or distribute. 16 HOTNESS IN ST. LOUIS St. Louis has hot zip codes but more variation Source: Realtor.com 2015 Move, Inc. All rights reserved. Do not copy or distribute. GEORGIAS HOTTEST ZIPS THIS YEAR Based on supply and demand 17 Source: Realtor.com 2015 Move, Inc. All rights reserved. Do not copy or distribute. MILLENNIAL PROPENSITY interest relative to other age groups (April 2015) 18 Source: Realtor.com 2015 Move, Inc. All rights reserved. Do not copy or distribute. HOTTEST HOMES LAST 90 DAYS 35 of the 1000 hottest listings are in Georgia 19 2015 Move, Inc. All rights reserved. Do not copy or distribute. FOCUS ON ATLANTA 25 of them are in Atlanta Metro 20 Source: Realtor.com 2015 Move, Inc. All rights reserved. Do not copy or distribute. WHATS DRIVING DEMAND Lifestage Propensity For Top 10 Hottest Zips In Source: Realtor.com, Nielsen PRIZM Lifestage Groups 2015 Move, Inc. All rights reserved. Do not copy or distribute. MORTGAGE DATA AND TRENDS The consumer needs help navigating the financial puzzle 22 Source: Realtor.com 2015 Move, Inc. All rights reserved. Do not copy or distribute. 23 Jonathan Smoke Chief Economist realtor.com THANK YOU 2015 Move, Inc. All rights reserved. Do not copy or distribute. 24