free marketing from realtor.com that is already yours
TRANSCRIPT
Realtor.comFREE Marketing that is Already YOURS
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
marketing.realtor.com
The Tools
Realtor.com Profile + .Realtor
Mobile Listing Builder
Housing Trends Newsletter
Business & Marketing Plans
Social Connections
Listing Presentation
BONUS:
HouseLogic
Realtors® Property Resource
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Realtor.com Profileswww.realtor.com/profile
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
The All New Realtor.com Profile
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Why Bother?
• Easily connects to your FREE .realtor domain
• A recommendation MACHINE
• Easy built-in social sharing for your entire profile and recommendations
• Show off your details and designations
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Where to Start
Go to www.realtor.com/profile or solutioncenter.realtor.com
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Showcase Your Stuff
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Get Recommended
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Add a recommendation that you received somewhere else on the web or via an email or even in print. Get permission, type it in and source the recommendation for added creditability.
It is Always Better to Share
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Recommendations are easily shared by clicking on the share box at the bottom (after the rec is created). You can share to any of the networks you connected in the initials setup. Check your Account Settings section to add or edit your social networks.
And that .Realtor Domain?
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
www.claim.realtor
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Did you sign up for your FREE .realtor domain and then do nothing with it? Join the club! Let’s get that sucker working for you …
Domain Details
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Your new domain can point to your profile, your website or anywhere else you might want to point it on the internet.
Forwarding Your Domain
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
You can also just forward your .realtor domain by typing in the current URL at the bottom (on the left, just under the email forwarding). This is probably the easiest way to connect your domain to your real estate website.
Mobile Listing Buildermarketing.realtor.com/mobilelisting
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Take Your Listings Mobile
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Check out your real estate website on your phone … how does it look? Do you have to pinch and pull the screen to see everything?
If going mobile on your real estate website has not been a priority for you or your broker, consider using this Realtor.com marketing tool to at least make your listings mobile.
Use the mobile link or QR code on your signs, flyers, postcards, and more.
marketing.realtor.com/mobilelisting
It’s Easier Than You Think
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
POOF! Mobile Ready!
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Housing Trends Newslettermarketing.realtor.com/housing-trends-newsletter
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Drip Drip Drip …
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
marketing.realtor.com/housing-trends-newsletter
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
stefaniehahn.housingtrendsenewsletter.com
Sign up … Run through the 6 screens of information.
A newsletter. Done.
Easy peasy.
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
stefaniehahn.housingtrendsenewsletter.com
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(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
stefaniehahn.housingtrendsenewsletter.com
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(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
stefaniehahn.housingtrendsenewsletter.com
4+
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(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
stefaniehahn.housingtrendsenewsletter.com
4+
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(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Now What?
Share it! By Email, Gmail, Social …
Business & Marketing Plansrealtor.com/goals and marketing.realtor.com/quiz
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
What Makes a Successful Biz Plan?
Your 2015 Business Plan
generates commitment
specific &
track-able
realistic
A few reasons to consider a business plan:
1. Create realistic income goalsbased on your local numbers
2. Devise your marketing strategyfor the year – snail, email, social, print and more – plus determine your spending estimates
3. Keep yourself accountable4. Take your business to the next
level – review and update each year
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Work with a Plan
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Customized for You
If you’ve never completed a business plan before, give this a try! Get a better idea of what you need to do everyday.
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
How is your Marketing?
Yes. I know they are trying to sell you Realtor.com marketing tools, but this 2 minute survey gives you a nice 7 page PDF marketing assessment.
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
How is your Marketing?
Social Connectionsmarketing.realtor.com/realtor-facebook-app
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Facebook Business Pages
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Facebook Business Pages
When you add the Realtor.com app to your Facebook Business Page –you can add a tab that will show as above.
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Facebook Business Pages
Once clicked, Facebookers can see your information, your listings, download a buyer or seller guide or get the Realtor.com app on their mobile.
Listing Presentationsmarketing.realtor.com/listing-presentation
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Listing Presentations
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Customizable PowerPoint
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Listing Presentations
Pick and choose from slides that correspond with the Realtor.com tools that you use (Showcase, Top Producer, etc.) and show the seller how you will make their home stand out.
HouseLogicmembers.houselogic.com
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
members.houselogic.com
Need content?
NAR wants to give you content for FREE. Plus some super easy tools for social sharing, posting to your site and emailing.
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
members.houselogic.comHouseLogic content is easy to find, use and share. Use the three steps – they will guide you along or try one of the quick shares by simply clicking on an article title and sharing it.
Click on a theme or an article to get started.
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
members.houselogic.com
Most of the “themes” have 5 to 7 articles. Click SELECT to select the one(s) you want.
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
members.houselogic.com
Then decide how to distribute the article (just click SELECT):o Social media and/or emailo Personalized handoutso Add to e-Newsletterso Add to blogs or websites
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
members.houselogic.com
Content delivered.
Realtors® Property Resourcewww.narrpr.com
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
www.narrpr.com
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
www.narrpr.comGo to www.narrpr.com and click on PARTNER MAP at the bottom left of the page …
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Search Options
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
www.narrpr.com
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
www.narrpr.com
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Why RPR?
1. Reports2. Pricing Tools3. Property Analysis for Investors
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Reports Galore
<< open house, serious buyers
<< listing presentations
<< open house, farming activities
<< buyer tour
<< open house, new buyers, pre-list
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Pricing Tools
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
www.narrpr.com
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
www.narrpr.com
o Confirm the factso Add on any
additions/remodelso Look at the local market
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
www.narrpr.com
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Property Analysis for Investors
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
RPR Mobile App
The Tools
Realtor.com Profile + .Realtor
Mobile Listing Builder
Housing Trends Newsletter
Business & Marketing Plans
Social Connections
Listing Presentation
BONUS:
HouseLogic
Realtors® Property Resource
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn
Thank You!
Thanks so much for hanging out with me today. I hoped you learned a few things that will make a positive impact on your business in 2015.
I will post my slides to:www.StefanieHahn.net (under SLIDES)
Stefanie [email protected]
www.StefanieHahn.net
(c) Stefanie Hahn | All Rights Reserved | www.StefanieHahn.net | February 2015 | @sahahn