realtor.com ® /internet facts & figures the power to sell your home
TRANSCRIPT
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REALTOR.com®/Internet Facts & Figures
The Power to Sell Your Home
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Here are a few facts*:
80 are presently active in the market or thinking about buying or selling
66 visit more than once a week
48 contact a REALTOR®
Of every 100 visitors to REALTOR.com® …
*C.A.R. Internet vs. Traditional Homebuyers, January 2002; **Internal user survey
Of active shoppers …
75% are moving within 50 miles of their current home**
94% find a home of interest
REALTOR.com® - Where the world shops for real estate online™
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ONLINE DISTRIBUTIONDistribution Partners
Through REALTOR.com®’s extensive online distribution network, your home receives the benefit of reaching some of the largest audiences on the Internet.
Being on REALTOR.com® means your home is also being promoted through the list of Web sites below, including a comprehensive set of local sites: AOL’s Digital Cities, forty-one local television station Web sites (Internet Broadcasting System), and a group of regional newspaper Web sites.
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EXPOSURENot just the largest audience - the right audience
REALTOR.com®
Avg. Monthly Totals*
• Unique Users: More than 5 million
• Time Spent per User: More than 40 minutes
*comScore Media Metrix, April 2003
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CIRCULATIONPercent of Time Spent on Real Estate Web Sites*
*comScore Media Metrix, April 2003.
7%ZipRealty.com
5%
Yahoo! Real Estate
2%
eBayRealEstate.net
75%REALTOR.com®
1%Other Real
Estate Web Site
10%
MSN House & Home
REALTOR.com®
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0 5 10 15 20 25 30 35 40 45 50
*Source: comScore Media Metrix, April 2003,
** Note: Traffic to Yahoo! Real Estate and eBay RealEstate.net includes non-homes-for-sale content such as
Apartments, New Homes, Home Improvement, etc. REALTOR.com® only includes real estate content
(Total minutes per user/month)
3.6
5.78
2.64
9
5.55
43.25
9.15
HomeGain
MSN House & Home
RealEstate.com
eBay RealEstate.net
Yahoo! Real Estate.net
Homes.com
REALTOR.com®
TIME SPENT ON REALTOR.com®
Users spend the most time on REALTOR.com®
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INTERNET REACH
AND GROWTH
Homebuyers Use of the Internet & Newspapers in Home Searches
60%
50%
40%
30%
20%
10%
0%
1995 1997 1999 2001 2002
Newspaper Internet The 2000 and 2002 NAR Profile of Home Buyers and Sellers
Fannie Mae National Housing Survey, July 2000
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home shoppers are looking on the Internet to find their
next home
NAR Survey of Buyers and Sellers, 2002
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Only 4% of all newspaper readers go to the Real Estate Classified Section.
Copy content is limited, not interactive and effectiveness is hard to measure.
*The Media Audit 2002
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Comprehensive content including customized home description, multiple photos, and interactive consumer contact opportunities allow me to present your home in the best possible light.
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How I’ll market your home on REALTOR.com®
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LISTING ENHANCEMENTSPutting your property on display
By listing with me, your home will be on REALTOR.com®. The door will be opened to millions of online buyers actively looking to purchase.
Benefits:
• Buyers can contact me 24/7 via email, phone or fax
• I’ll create a custom property description
• I’ll add what consumers want to see, additional photos
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YOUR HOME WILL STAND OUT!Your home gets top local billing on the most visited real estate site – REALTOR.com®
Featured Homes™ ensures that your home stands out at the top of the search criteria page – linking buyers directly to your property’s details and my contact information.
Benefits:
• Differentiates your home in front of millions of potential buyers.
• Attracts targeted home searches to your property
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Virtual Tours allow home shoppers to walk through your property, zooming in on the details inside and outside the home, all from the convenience of their own homes.
Benefits:
• Your home will stand out to the millions of buyers on REALTOR.com®
• You are not disturbed as home shoppers tour your home 24/7 from the privacy of their computer
VIRTUAL TOURSHome shoppers can view your property details online