the realtor.com company showcase advantage · 2018-01-23 · the realtor.com® company showcase...

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The REALTOR.com ® Company Showcase Advantage Build your brand, give your agents an edge on listing appointments, and get a solid recruiting and retention advantage over other brokerages in your market. Get a recruiting/retention edge Leads delivered by REALTOR.com ® to customers are up +60% year-over-year , 1 so you’ll be able to keep your agents happy and recruit new ones with more local leads from your in-house relocation/lead departments. 1 Move Sales, Inc. internal metrics, 2012. Give your agents a STRONG listing advantage Nearly 2/3 of today’s market is comprised of repeat buyers, and 47% more of these buyers preferred to use REALTOR.com ® over other sites with listings. 2 You’ll help your agents wow sellers by featuring their listings on the site preferred by SERIOUS consumers with more photos, better descriptions, and powerful call-to-actions that deliver buyer inquiries directly to your brokerage, so you can follow-up FAST. 2 National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2011 Build your brand, the RIGHT way When it comes to real estate, QUALITY is better than quantity, and REALTOR.com ® delivers both . You’ll deliver your brand promise to real consumers looking to make a move, and engage with serious buyers and sellers in your market that prefer to use the site that delivers real listings with real prices, REALTOR.com ® . 1 © 2012 Move Sales, Inc. All rights reserved. RDC_Broker Media Kit_CoShow Advantage_100812_fm_F Product features and offerings are subject to change. Site features and images are representative of print date.

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Page 1: The REALTOR.com Company Showcase Advantage · 2018-01-23 · The REALTOR.com® Company Showcase Advantage Build your brand, give your agents an edge on listing appointments, and get

The REALTOR.com®

CompanyShowcase Advantage

Build your brand, give your agents an edge on listing

appointments, and get a

solid recruiting and retention

advantage over other

brokerages in your market.

Getarecruiting/retentionedge Leads delivered by REALTOR.com® to customers are up +60% year-over-year,1 so you’ll be able to keep your agents happy and recruit new ones with more local leads from your in-house relocation/lead departments.1 Move Sales, Inc. internal metrics, 2012.

GiveyouragentsaSTRONGlistingadvantageNearly 2/3 of today’s market is comprised of repeat buyers, and 47% more of these buyers preferred to use REALTOR.com® over other sites with listings.2 You’ll help your agents wow sellers by featuring their listings on the site preferred by SERIOUS consumers with more photos, better descriptions, and powerful call-to-actions that deliver buyer inquiries directly to your brokerage, so you can follow-up FAST.2 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

Buildyourbrand,theRIGHTwayWhen it comes to real estate, QUALITY is better than quantity, and REALTOR.com® delivers both. You’ll deliver your brand promise to real consumers looking to make a move, and engage with serious buyers and sellers in your market that prefer to use the site that delivers real listings with real prices, REALTOR.com®.

1© 2012 Move Sales, Inc. All rights reserved. RDC_Broker Media Kit_CoShow Advantage_100812_fm_F

Product features and offerings are subject to change. Site features and images are representative of print date.

Page 2: The REALTOR.com Company Showcase Advantage · 2018-01-23 · The REALTOR.com® Company Showcase Advantage Build your brand, give your agents an edge on listing appointments, and get

21 AOL not available in all areas, ListHub eligibility required. Check with your REALTOR.com® marketing consultant to verify availability.

The REALTOR.com®

CompanyShowcase Advantage

© 2012 Move Sales, Inc. All rights reserved. RDC_Broker Media Kit_CoShow Advantage_100812_fm_F

Product features and offerings are subject to change. Site features and images are representative of print date.

Short Listing Description

Open House Promotion

School Information

Community Information

Broker Name and Office Number

Exposure on Mobile

Exposure on MSN® & AOL Real Estate1

Premium Placement on REALTOR.com®

Premium Placement on REALTOR.com® Mobile

Premium Placement on MSN® & AOL Real Estate1

Leads from REALTOR.com® Sent to You

Leads from REALTOR.com® Mobile Sent to You

Leads from AOL Sent to You1

Leads from MSN® Sent to You

Increased Photos - Up to 36

2,500 word detailed descriptions

Special Message Box & Custom Calls-to-Actions

Company Branding with Logo and Contact info

Optional Agent Branding

Link to Your Company Website

Optional Link to Listing Agent’s Website

Elevated Engagement Points

Waived Virtual tour posting fee

Agent Reporting

BasicListings

CompanyShowcase

Page 3: The REALTOR.com Company Showcase Advantage · 2018-01-23 · The REALTOR.com® Company Showcase Advantage Build your brand, give your agents an edge on listing appointments, and get

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REALTOR.com® vs. Trulia®andZillow®

Two-thirds of the market is comprised of repeat buyers, and 47% more of these serious consumers prefer REALTOR.com® to other listing sites.1 REALTOR.com®, the responsible industry site that doesn’t contradict listing agents with “estimates,” and does not allow FSBO listings.1National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011, as compared to other listing sites.

Add recommendations & reviews

Share recommendations & reviews on Facebook, LinkedIn®, Twitter and major social sites

Does not allow FSBO listings

No “estimates” on active listings that conflict with list price

Most listing data updated every 15 minutes

Inactive listings taken down within 24 hours

Listing-specific property marketing package included

Facebook app included

Other agents photos not on basic listings

REALTOR.com® Zillow® Trulia®

The REALTOR.com®

CompanyShowcase Advantage

© 2012 Move Sales, Inc. All rights reserved. RDC_Broker Media Kit_CoShow Advantage_100812_fm_F

Page 4: The REALTOR.com Company Showcase Advantage · 2018-01-23 · The REALTOR.com® Company Showcase Advantage Build your brand, give your agents an edge on listing appointments, and get

4© 2012 Move Sales, Inc. All rights reserved. RDC_Broker Media Kit_CoShow Advantage_100812_fm_F

REALTOR.com® proudly promotes theREALTOR®brand

to millions of consumers every month.

Work, live and abide by a Strict Code of Ethics.

Are Honest, Truthful and Present a True Picture in their Advertising.

Are pledged to Protect the Interests of THEIR CLIENTS.

Do NOT Accept Compensation Without

Their Client’s Knowledge and Consent.

Believes Consumers are Best served Through Proper Representation From a REALTOR®.

Delivers the Most Accurate Information with Most Listings Updated Every 15 Minutes.

Does Not Allow FSBO listings. Period.

Does Not Use NAR dues to maintain and operate the site.

Accurate Data, Always.Direct feeds from 864+ MLSs, and most listingsupdated every 15 minutes.

Real Prices, from REAL Professionals.Homes for sale show real prices established betweenseller and broker, not a mechanized “estimate.”

No FSBOs.REALTOR.com® DOES NOT allow FSBO Listings.

REALTOR.com® Sustains Itself.

We don’t use NAR dues to operate and maintainthe site. Never have, never will.

I’m an AgentStart Searching Sign in / Join

I’m an AgentStart Searching Sign in / Join

REALTOR.com®REALTORS®

423,943,000 Pages Viewed Monthly1

on REALTOR.com®

For more information, call us at

866.920.6157.

1 ComScore Media Metrix, Key Measures Report, July, 2012