ONLINE MARKETING PLAN

©2011 REALTOR.com® All rights reserved. rdc_listing presentation_full_021611

For the Home of:My Next Home Seller

12

Almost 90% of home buyers and sellers use the internet to search for their home.1

Reach the widest audience of potential buyers.

More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date.

ONLINE MARKETING PLAN

1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

14

37% of buyers found a home via the internet - Up from 8% in 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

WHERE BUYERS FOUND HOMES

15

2001 2003 2004 2005 2006 2007 2008 2009 2010

Signs 11%

Print ads 2%

Internet 37%

5

2002: Internetsurpassed print ads

2004: More buyers found their home on internet than from signs

HOW BUYERS FOUND THEIR HOME

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

2009: The internet is THREE TIMES as powerful as signs

16

For illustrative purposes. Varies by broker and region.

BEST OF ALL WORLDS

BUYERS WHO ARE JUST ON

REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®

PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITE

I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

17

MONTHLY MINUTES SPENT SEARCHING(NATIONWIDE COMPARISON, in millions)

comScore Media Metrix, based on reporting for January 2011, for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers

That’s 287,000,000 Minutes in

January!

18

I will use social networking as a non-intrusive way to keep my network apprised of your listing

SOCIAL NETWORKING

19

Because REALTOR.com® has millions of listings…

I will make yours stand out

20

MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can:

- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment

Buyers who already want this location find me through REALTOR.com® mobile marketing.

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

21

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

• I will enable your home to rise to the top of the search, above all other homes, by adding more photos

Screen shots represent site as of print date. Site subject to change without notice.

22

• I place my cell phone number at multiple points to increase buyer calls for your property

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

Screen shots represent site as of print date. Site subject to change without notice.

23

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

• I will make your home stand out with a video tour!

Close to 173 million Americans watch videos on the internet

every month1

1 comScore, Media Metrix, January 2011

Screen shots represent site as of print date. Site subject to change without notice.

ONLINE LISTING PERFORMANCE REPORT

33

Weekly tracking report shows how many buyers are looking at your home

24

OPEN HOUSES

Local and regional buyers make up half of the market

I will market your open house where most buyers are doing research in the early part of the buying decision

Those who know the neighborhood may refer their friends to your home

FEATURED HOMES™

Locally, regionally, nationally and internationally

28

Move up Buyers

First time homeowners

Local buyers

Relocation buyers

Investors

Foreign buyers

• I can make your home the first one buyers see

FEATURED HOMES™

29

Screen shots represent site as of print date. Site subject to change without notice.

• Triple the number of buyers who see your home

• Exclusive position gets your home seen before all others

24

Online Marketing Advantage

Showcase Listing Enhancements:

I will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most

Featured HomesTM:Your home will have

premium positioning on the #1 real estate search

site,1 REALTOR.com®

Mobile Reach:Your property will appear on

the REALTOR.com® mobile

app so mobile consumers can

find your home

Facebook® Application:I will display your property on my social media sites such as

Facebook® and TwitterTM

Top Producer® 8i:My data system helps manage prospective buyers so that I never miss an inquiry, request or referral

1 comScore, Media Metrix, January 2011