LEAN PRODUCT DEVELOPMENTEric Morrow Founder, TractionTank

+ 500 STARTUPS

INTRODUCTION

ERIC MORROW‣ Currently Founder, TractionTank

‣ Instructor, General Assembly, Digital Marketing + Lean Startup

‣ Previously at Sageworks, Google, University of Oklahoma, IBM, Razorfish, Datacap

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Product Development Expert

LEAN PRODUCT DEVELOPMENT

‣Intros ‣Explain calendar for week ‣Working with PMI and UXDI students ‣Goal setting question for teams ‣Site logistics – workspace, bathrooms, etc ‣Questions? ‣Kanban board ‣Rapid Prototyping and Testing

Full week agenda + Slides: EricMorrow.com

AGENDA3

LEAN PRODUCT DEVELOPMENT

‣You’ll have gone through 5 product development sprints ‣Practiced created and using a Kanban board ‣Built prototypes and used them to learn from your customers

AT THE END OF THIS WEEK4

CASE STUDY: A TALE OF FALSE ASSUMPTIONS 5

LEAN PRODUCT DEVELOPMENT 6

+EARLY

LEAN PRODUCT DEVELOPMENT

KANBAN BOARD

LEAN PRODUCT DEVELOPMENT

KANBAN BOARD8

LEAN PRODUCT DEVELOPMENT

1. Visualize your work 2. Limit your work in process 3. Focus on flow 4. Practice continuous improvement.

Read more: http://leankit.com/kanban/kanban-board/ Online tool: Trello

KANBAN BOARD9

LEAN PRODUCT DEVELOPMENT

1. Teams work on their own with PMI students 2. Kanban board can be online or offline

CREATE YOUR KANBAN BOARD10

LEAN PRODUCT DEVELOPMENT

RAPID PROTOTYPING

START MAKING

EARLY IDEA

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What’s the initial idea that solves a customer problem?

EARLY IDEA

EARLY IDEA

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EARLY IDEA

FRAME THE QUESTIONWhat’s the initial idea that solves a

customer problem?

What’s the yes/no

question to answer?

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EARLY IDEA

DESIGN THE EXPERIMENTWhat’s the initial idea that solves a

customer problem?

What’s the yes/no

question to answer?How can we test

small/cheap/quickly?

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EARLY IDEA

CREATE A PROTOTYPEWhat’s the initial idea that solves a

customer problem?

What’s the yes/no

question to answer?

Remember: Make something with whichthe customer can interact, with minimal

guidance/questions.

How can we testsmall/cheap/quickly?

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EARLY IDEA

RUN THE TEST + MEASUREWhat’s the initial idea that solves a

customer problem?

What’s the yes/no

question to answer?How can we test

small/cheap/quickly?

Remember: Make something with whichthe customer can interact, with minimal

guidance/questions.

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EVALUATE THE RESULTSWhat’s the initial idea that solves a

customer problem?

How can we testsmall/cheap/quickly?

Remember: Make something with whichthe customer can interact, with minimal

guidance/questions.

What worked? What could be improved? What was the answer

to our question (yes or no)?

EARLY IDEA

What’s the yes/no

question to answer?

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ITERATE + REPEATWhat’s the initial idea that solves a

customer problem?

How can we testsmall/cheap/quickly?

Remember: Make something with whichthe customer can interact, with minimal

guidance/questions.

What worked? What could be improved? What was the answer

to our question (yes or no)?

Remember: Based on what we learned,we’ll restart with a new yes/no question.

EARLY IDEA

What’s the yes/no

question to answer?

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RETURN TO FRAME THE QUESTIONWhat’s the initial idea that solves a

customer problem?

How can we testsmall/cheap/quickly?

Remember: Make something with whichthe customer can interact, with minimal

guidance/questions.

Remember: Based on what we learned,we’ll restart with a new yes/no question.

EARLY IDEA

What’s the yes/no

question to answer?

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What worked? What could be improved? What was the answer

to our question (yes or no)?

LEAN PRODUCT DEVELOPMENT

RAPID PROTOTYPING EXAMPLE

BONJOUR, COURSEAVENUE.COM 22

What’s the initial idea that solves a customer problem?

EARLY IDEA

RESERVATION-MAKING SERVICE DIRECTLY ON THE

SITE

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What’s the yes/no

question to answer?

DO PEOPLE WANT TO MAKE A

RESERVATION ON THE SITE?

FRAME THE QUESTION 24

How can we test small/cheap/quickly?

ADD A “RESERVE NOW” BUTTON. MEASURE % OF

PEOPLE WHO COME TO THE PAGE AND CLICK

THE BUTTON.

DESIGN THE EXPERIMENT 25

Remember: Make something with whichthe customer can interact, with minimal

guidance/questions.

RESERVE NOW

CREATE A PROTOTYPE 26

RUN THE TEST + MEASURE

VISITORSDIDN’T CLICKCLICKED

TOTAL VISITORS FOR WEEK: 1,700

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What worked? What could be improved? What was the answer

to our question (yes or no)?

RAPID PROTOTYPING EXAMPLE

VISITORSDIDN’T CLICKCLICKED

TOTAL VISITORS FOR WEEK: 1,700

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What’s the yes/no

question to answer?NEW QUESTION:  

DO PEOPLE WANT TO CHOOSE FROM A LIST OR

TYPE IN THEIR OWN SEARCH?

RETURN TO FRAME THE QUESTION 29

IT’S MORE THAN

JUST GETTING PEOPLE TO CLICK ON BUTTONS

RAPID PROTOTYPING EXAMPLE 30

VIDEOS FOR RECRUITING?RAPID PROTOTYPING EXAMPLE 31

VIDEOS FOR RECRUITING?RAPID PROTOTYPING EXAMPLE 32

RAPID PROTOTYPING EXAMPLE

HOW CAN YOU TEST IDEAS?

LOOK FAMILIAR?RAPID PROTOTYPING EXAMPLE 34

RAPID PROTOTYPING EXAMPLE

PROJECT NATAL

WHAT MAKES THE EXPERIENCE REAL ENOUGH TO GET FEEDBACK?

RAPID PROTOTYPING EXAMPLE

RESERVE NOW

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CREATE YOUR EXPERIMENT

LEAN PRODUCT DEVELOPMENT

MAKING IT REAL

ON YOUR OWN: ‣ Choose the idea you want to test ‣ Frame your hypothesis as a question and design

your experiment.

WITH YOUR TEAM: ‣ Share your experiment and collect feedback. ‣ Iterate.

ON YOUR OWN: ‣ Come up with a pitch.

WITH YOUR TEAM: ‣ Pitch your experiments. ‣ Choose one experiment to run.

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EARLY IDEA

MAKING IT REAL 39

EARLY IDEAON YOUR OWN: ‣ Choose the idea you want to test ‣ Frame your hypothesis as a question and design

your experiment.

WITH YOUR TEAM: ‣ Share your experiment and collect feedback. ‣ Iterate.

ON YOUR OWN: ‣ Come up with a pitch.

WITH YOUR TEAM: ‣ Pitch your experiments. ‣ Choose one experiment to run.

MAKING IT REAL 40

EARLY IDEAON YOUR OWN: ‣ Choose the idea you want to test ‣ Frame your hypothesis as a question and design

your experiment.

WITH YOUR TEAM: ‣ Share your experiment and collect feedback. ‣ Iterate.

ON YOUR OWN: ‣ Come up with a pitch.

WITH YOUR TEAM: ‣ Pitch your experiments. ‣ Choose one experiment to run.

MAKING IT REAL 41

EARLY IDEAON YOUR OWN: ‣ Choose the idea you want to test ‣ Frame your hypothesis as a question and design

your experiment.

WITH YOUR TEAM: ‣ Share your experiment and collect feedback. ‣ Iterate.

ON YOUR OWN: ‣ Come up with a pitch.

WITH YOUR TEAM: ‣ Pitch your experiments. ‣ Choose one experiment to run.

MAKING IT REAL 42

ON YOUR OWN: ‣ Choose the idea you want to test ‣ Frame your hypothesis as a question and design

your experiment.

WITH YOUR TEAM: ‣ Share your experiment and collect feedback. ‣ Iterate.

ON YOUR OWN: ‣ Come up with a pitch.

WITH YOUR TEAM: ‣ Pitch your experiments. ‣ Choose one experiment to run.

WHAT GOES INTO A PITCHMake the pitch:

‣ What’s your idea?

‣ How would you test it?

‣ What’s a pass and what’s a fail?

MAKING IT REAL 43

EARLY IDEAON YOUR OWN: ‣ Choose the idea you want to test ‣ Frame your hypothesis as a question and design

your experiment.

WITH YOUR TEAM: ‣ Share your experiment and collect feedback. ‣ Iterate.

ON YOUR OWN: ‣ Come up with a pitch.

WITH YOUR TEAM: ‣ Pitch your experiments. ‣ Choose one experiment to run.

DAILY SPRINTS+ 500 STARTUPS

LEAN PRODUCT DEVELOPMENT

DAILY SPRINTS45

From: http://www.agilenutshell.com/scrum

LEAN PRODUCT DEVELOPMENT

DAILY SPRINTS46

From: http://www.agilenutshell.com/scrum

One Day Sprints!

LEAN PRODUCT DEVELOPMENT 47

EARLY IDEA

‣ What was your hypothesis ‣ What was your experiment ‣ What was a pass? A fail? (ie: metrics) ‣ Results ‣ What you learned

WHAT DID YOU LEARN?

MAKING IT REAL

AMAAsk Me Anything

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THANK YOU!+ 500 STARTUPS