The Project ReviewAugust, 17th - 25th

What we were going to do?

Create conditions people with different views and cultures can collaborate in

Meet them up with foreign market to share experience and gain new skills

Build a program with contradictory points of view, inspirational minds and advanced knowledge from top professionals working at digital agencies in New York

What we have done?

15 lectures from highly professional speakers, 5 tours to digital agencies with lectures about them, 3 inspirational

english classes in different parks in NY, 2 amazing parties and even 1 museum

7 hardworking days full of inventions, surprises, ideas exchange and even business plans

18 students came back home from NY with refreshed non casual point of view on their own working process

18 students from Moscow, Saints Petersburg, Baku, Kiev and Almata working in different digital agencies

Lectures

Day 1

What is the Big Idea?- Volkswagen Case StudyFelipe Ferriera, R/GA

Day 2lecture 1

The Value of Big Ideas- Brainstorming with studentsViktor Angwald (copywriter) and Matilda Kahl (art-director) Y&R

Design and Creative Techniques - Freedom is not a license for chaosFatimah Kabba (senior visual designer) Roundarch Isobar

Day 2lecture 2

UX design - USA Today case-study

Anton Repponen (Global Creative Director) & Irene Pereyra (Global

Director of UX and Strategy) Fantasy Interactive

Day 2lecture 3

Tour to Huge- We help transform brands and grow businessesAndrew Silver (director of operations)

Day 3lecture 1

Art-direction & Design Techniques- There are too many different

networksXavier Gallego (Art-director) R/GA

Day 3lecture 2

Presentation of the ProcessesMichael Sandoval (Co-chair, Filmmaking Department) &

Robert Appleton (3D Animation Instructor at the New York Film

Academy)

Day 4lecture 1

Pop-culture engineering- Find out what your audience

cares about... and do thatMike Chatfield (Director PRO)

Day 4lecture 2

Digital Production- Find out what your audience cares

about... and do thatRebecca Sharma (digital producer)

Victoria’s Secret

Day 4lecture 3

What’s the life in agencies?- Who, how, what and when

Lana Voynova (UX designer) MRY

Day 4lecture 4

Workshop with Nike+ brief- Your turn!

Evan Maranca (copywriter) R/GA

Day 5lecture 1

A chat about the power of networking

- Let me show you how it worksJacob Neske (partner at Hustle)

Day 5lecture 2

Interactive Production- You can only truly judge interactive

stuff once you try itClemens Brandt (director of digital

operations) BBDO

Day 5lecture 3

David Yarus (general manager) & Brian Ragan

(executive director) MRY

Day 6lecture 1

Firstborn life and working process- We’re proud to work with some of the greatest brands in the world

Zeh Fernando (Senior Interface Developer) Firstborn

Day 6lecture 2

Intersection of digital and culture- New ideas should use old buildings

Andrew Zarick (CEO & Co-founder) Digital Dumbo

Day 6lecture 3

Bridging the gap between designers and developers

- Designers are from Venus, developers are from Mars

Jennifer Salavarrieta (Product Designer) Huge

Day 6lecture 4

Innovation with a brand twist- Brand should influence everything

Julie Cottineau (Co-founder) BrandTwist

Day 7lecture 1

The future of advertising- Technology changes quickly; People's minds change slowly

Zeh Fernando (Senior Interface Developer)Firstborn

Day 7lecture 2

Activity

English Lessons

Work and Life in NY- Terms, situations and discussions

Anton Cherkassky

Involved in various marketing and web design projects for WhiteRock Inc.

Visiting Central Park and Brooklyn Bridge Park

Museum of Moving Image

Art, history, technique, and technology of film, television, and

digital media

Campus Gathering

informal meeting with speakers to chat even more on different topics

and drink a bit ;)

Rooftop Diploma Party

Final BBQ party on the rooftop with amazing view on Manhattan

Responses

For those who have huge amount of questions and is going to develop their own

business Campus is a great opportunity to dialogue with top

professionals I recommend.

100% worth of taking part in

I’m very grateful to all who made this Campus for

structured organization, interesting lectures and

unforgettable atmosphere

Campus is for those who look for everything new: meetings, digital trends, way of life. It opens for all

great perspectives and opportunity for personal growing

NYC charges you with power. You got it even

more if you attend lectures and take part

in workshops from professional american

admens

I’ve got a great inspiration to accomplish all those ideas came to my mind during chatting with lectors and other students