Ｔｏｕｒｉｓｍ ｉｎ Ｊａ ｐａｎ & Ａｋｉｔａ brief history & current...
TRANSCRIPT
Ｔｏｕｒｉｓｍ ｉｎ Ｊａｐａｎ & Ａｋｉｔａ
Brief History & Current Affairs
Hiromu Kikuchi
for Akita Prefecture Tourism Federation
Namahage Sedo Festival. Feb.
Outline
1. Brief History of Tourism in Japan2. Outlook of Akita’s Sightseeing
Resources.3. Statistics and Current Tasks4. Challenges to so-called New
Tourisms
Brief History of Tourism in Japan
“Tourism” 観光 （ Kanko ） 国の光を観せる（観る） = Show / View the Light of the region
（ Idea from confusianism in China)
Brief History of Tourism in Japan
（ Idea from confusianism in China)
Tokai-do
Nakasen-do
Koshu-do
Nikko-do
Ohshu-doShirakawa
Nikko
Shimo Suwa
Kyoto Edo(Tokyo)
Roads, the most important infrastructure for tourism
Brief History of Tourism in Japan
Oise shrine Visit.
Utagawa Hiroshige (18C)
Brief History of Tourism in Japan
Kanko, or tourism became popular and important after opening the country on mid 19C.
Brief History of Tourism in Japan
Railways / Highways consolidated late 19C and enabled mass group tour.
Brief History of Tourism in Japan
Japan Tourism Agency
Started on 2008.Oct.1st.
Change of Foreign tourists to Japan
X 10,000 pax
Outlook of Akita’s Sightseeing Resources.
Please take a close look at some Akita’s sightseeing resources. Today I will show
you mainly where you visit.
•Kazuno/Kosaka•Kakunodate/Tazawako
•Akita•Oga
Statistics and Current Tasks
Change of Foreign tourists to Japan
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
1966
1969
1972
1975
1978
1981
1984
1987
1990
1993
1996
1999
2002
2005
2008
Pax. X 1000
Tourists to Akita-Pref increased four times compareing to 50 years ago. Now growth seems stucked again.
Statistics and Current Tasks
Tourists to stay Akita overnight is reducing a bit, while daytime stay recovered.
Overnite
Day- time
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
2005 2006 2007 2008 2009
Overnite Day- timeX1,000
Statistics and Current Tasks
Tourists from other Prefs to back to 2 years ago, i.e. before big quakes in northern Japan.
X1,000
Visitor fmOther Prefs
AkitaDomestics.
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
2005 2006 2007 2008 2009
Visitor fm Other Prefs Akita Domestics.
Statistics and Current Tasks
Ｍｏｎｔｈｌｙ fluctuation and ratio. Ideas to see Tourism biz calender.
(2009 Akita Pref)
2009 change of monthly tourists in Akita
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
J AN FEB MAR APR MAY J UN J UL AUG SEP OCT NOV DEC
2009
X1,0002009
J AN4%
FEB5%
MAR4%
APR10%
MAY11%
J UN7%
J UL9%
AUG20%
SEP10%
OCT10%
NOV7%
DEC3%
J ANFEBMARAPRMAYJ UNJ ULAUGSEPOCTNOVDEC
Statistics and Current Tasks
Inbound tourists’ 1/3 are Korean & Taiwanese each.Mainland Chinese to increase rapidly.
Akita inbound
Korea36%
Taiwan33%
China ML7%
Hongkong1%
Other Asia8%
Europe5%
Africa1%
N.America6%
S.America0%Oseania
1%Unknown
2%KoreaTaiwanChina MLHongkongOther AsiaEuropeAfricaN.AmericaS.AmericaOseaniaUnknown
Statistics and Current Tasks
Inbound tourists from other countries are increasing.
Akita inbound
39,000
40,000
41,000
42,000
43,000
44,000
45,000
2006 2007 2008
Statistics and Current Tasks
Money consumption of tourists who stay overnite increased sharply by about 10%, even in this depression.
We must prepare much good circumstances to invite more overnite people.
-5,000
05,000
10,00015,000
20,000
25,00030,000
35,00040,000
45,000
Akita residentto stayovernite
Akita residentdaytime stay
only.
Non akitaresident to
stay overnite.
Non akitaresident to
stay daytimeonly.
Yen
/pax
.
Consumption +/ - compare to '08
Challenges to New Tourism
To Invite cinema-shootings. Supporting Korean drama “IRIS” made a great success to invite Korean and made the whole region unforgettable tour site for fans.
Challenges to New Tourism
Local foods and new groups who serve them are highlighted in today's Japan. So-called “B class Gourmets”. Yokote Yakisoba(Fried Noodle) in Akita won 1st Prize on 2009 and is now enjoying many visitor for those shops along the street, and empowers the other groups in Akita.