SECURITY AS A BRAND

MARKETING SECURITY FOR

EFFECTIVE SECURITY AWARENESS

CARNEGIE INSTITUTE OF TECHNOLOGY

85 PERCENT OF YOUR SUCCESS IS DUE TO SKILLS IN “HUMAN ENGINEERING,” YOUR PERSONALITY AND ABILITY TO COMMUNICATE, NEGOTIATE, AND LEAD. ONLY 15 PERCENT IS DUE TO TECHNICAL KNOWLEDGE.

SALES VS.

SOCIAL ENGINEERING

WHERE’S YOUR BRAND?

TAKE AWAY

Can I do this? How should I be looking at my

department? How are our “security” relationships? What things could I be doing to sell our

team’s services? What is my brand?

THE ROLE OF SECURITY

to give the business everything it wants...

securely

PERCEIVED ROLE OF SECURITY

IT’S ALL ABOUT ME

Self Perception

How do you see: Yourself? Your role? Your value?

IT’S ALL ABOUT YOU

External Perception

How do they see you?

Company Employees Department Leaders Executive Management

LET’S START THE HEAVY LIFTING

STEP 1 – BUILD THE CULTURE

Frame Your Mentality Approachability – Be That Positive

Interaction Leave No For The People Who Say

Can’t Leave Can’t For The People Who Say

No Provide Options and Solutions Win / Win

STEP 2 – WORDS TO LIVE BY *VISION*

will be a recognized center of excellence will provide proactive security analysis,

develop robust security architectures and ingrain security awareness into the environment and culture.

will work in partnership to support the organization’s mission and goals. 

will continue to foster an open and collaborative environment that stimulates the exchange and creation of knowledge within a unifying culture

STEP 2 – WORDS TO LIVE BY *MISSION*

we will align ourselves directly with the business goals and strategies

To provide an exemplary level of expertise we will at all times:     

Be knowledgeable and compliant with applicable policies, laws and regulations

Increase security awareness for all associates through training and education

Adopt a risk based approach to information and systems

Proactively detect, prevent, and investigate all relevant security threats, incidents, and trends

STEP 3 – ESTABLISH YOUR BRAND

Who are you?

Define your name

Define your logo

STEP 4 – BUILD YOUR STORE

STEP 5 – MARKETING

What now?

INITIAL PUBLIC OFFERING

Who – are you? What – is this? When – is this

happening? Why – should I pay

attention? What’s in it for me? Be truly genuine…

AWARENESS TRAINING

PUBLIC ADVISORIES

ARTICLES / INTERESTING FACTS

ICON

AWARENESS

AN EXPERIMENT GONE WILD

The power of limited commodity and the fact that you never know what outside of the box will give you…

TIME TO CLEAN UP

STEP 6 – APPLY HUMILITY

Unknown Quantity Listen Hear Offer Own

STEP 7 – PLAY YOUR PART

Visionary Consultant Designer Architect Engineer Admin Admin Assistant Communicator Documentation

STEP 8 – TIME AND REPETITION

IT TAKES TIMETO CREATE EXCELLENCE.

IF IT COULD BE DONE QUICKLY,

MORE PEOPLE WOULD DO IT.

- JOHN WOODEN

DOES IT PAY OFF? " You guys have done a really good job

turning around what was a super tanker of bad perception".

kudos to you for effective communication.  Your Spotlight article is awesome and I really like the communication Corporate Security is sending out to associates.  Many times I have forwarded your tips on to my kids to help them become better information on social media and other security risks.

I wanted to say thanks for your articles.  They’ve made me more cautious about responding to emails.  I’m trying to sell my home and this morning, I received what appeared to be a response to my submission,  I may have easily given my information away had I not read your latest this morning.

I just wanted to mention that I really enjoy reading your articles on the Home page. If there is anyone who can make security interesting, it’s you =)

I just wanted to thank you for the security article on the Portal.  I have shared it with family and friends.  It was not just enjoyable to read, it was excellent information that was so simple yet no one (including myself) has ever brought up these “Tips”….Thanks

Creatively presented consequential information – the type that will stick in people’s minds – have an impact!  Nice work!  I’m impressed! 

That was beautiful.  Your Spotlight things are the only ones I ever read.

Great article – you made me smile while giving unexpected but ever so practical tips.