i.) our programii.) our business modeliii.) how we scale itiv.) who benefitsv.) our targetsvi.) seed funding requiredvii.) our teams

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Youth Enterprise, Innovation, and Economic Development Program

Not-for-profit social enterprise for 13-25 year olds to Earn Learn and Make a Difference in local communities.

Youth are incentivized with POINTS for doing hands-on tasks that enable them to experience success, often! .

Our model generates revenue by selling points to adults and businesses, transaction fees from users, and grants from foundations and economic development agencies, and sponsorship from corporates.

Our program SCALES using social media, local chapters, and by integrating ‘sales & funding’ into youth learning's.

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3P in 30 secondsi.

How it started…• Marcel (at 9) began selling WormWee (a natural

plant fertilizer) door-2-door for $3/ltr (earning $15-$20/hr)

• After seeing a proven system, his friends joined in • after a year, WormWee seemed not as exciting • we started researching a variety of businesses they

could start to suit their age, skills, and interests

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i.

i.) entered “myKidsBiz youth enterprise and life-skills program” into the ...U. of Auckland business plan competition (won 2nd prize -$10k)

ii.) used 10k to develop plan further to get 40k govt grant

iii.) used 40k govt grant to develop website and go live

iv.) once we had 200+ users we raised 150k of private funding

v.) used 150k funding to run prototype for 6 month

Result: 2700 youth from 100+ schools, started 300+ businesses, submitted 5,000+ ideas to improve our program and engage with our sponsors

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Step-by-Step Prototype...i.

Typical Youth Users: Over 200 youth earned enough points to receive 300+ rewards like pre-paid phone credits, music & book vouchers, and mp3 players. Points were often redeemed quickly as they were earned.

High Performing Users: Jono How (a 15yr old from Auckland NZ) joined my3P on Feb 20th 2006. He was an active participant in the IDEAS & VOTING section where he developed many ‘winning’ ideas that earned points.

Unlike typical users, Jono did not cash in his points on ‘phone cards’ or ‘movie tickets’.His goal was to earn enough points for the biggest reward, an HP laptop computer.

On June 17th 2006, after 117 days in the program, Jono redeemed his points and got his new… HP Pavilion dv1354AP laptop.

Jono graduated from University of Victoria and intends to setup a 3P chapter in Wellington NZ.

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i.

Youth make real money with proven business templates for different ages/skills

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i.

Skills used to earn points by...innovating improvements and doing projects for sponsors, and each others’ businesses.Examples: We create idea competitions that develop our users innovation and peer-2-peer feedback giving skills...

1. How can we improve 21 yr old Sam Jones’s new iPhone App being launched next month?

2. How can we help Sue’s Pizza Restaurant get 300 new customers next month?

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i.

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Idea competitions from 2006i.

Skills youth develop are used in...initiatives that apply social and environmental issues, science, technology, agriculture, food, health, etc

Example ‘Idea Competition’ Question...How can we reduce the environmental impact of commercial dairy farming while increasing profitability?

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i.

peer-to-peer-to-peer2006 Prototype 2012 Version

creating idea topics

my3P created all topics and paid all points

Users can create their own idea topics and pay other users to participate in exchange for points

creating projects

my3P created all projects to develop our own program

Users can create their own projects for others to do in exchange for points

achieving goals

Users could set and track their own personal goals

User can invite specific contacts or the entire community to help them achieve each goal in exchange for points

redeeming points

my3P bought all rewards that youth could redeem their points on

All users can list products/services that other users can redeem their points on

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i.

Dashboards

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i. Customised for: youth, schools, cities, countries

Subscription fees are paid by business owners or individuals in exchange for points. Points are used to engage with youth who do tasks and projects that help our subscribers. .

Transaction Fees: Similar to PayPal or other virtual cash systems, whenever points are transferred between users for goods or services, a 3% fee is charged from their points account. .

Grants : Many foundations and govt economic development agencies have ongoing mandates to support youth in ways that will create future economic growth.

3P will supply our services to these orgs as long as demand exists.

Sponsorships are invited from large corporations who want to be associated with worthwhile projects.

Our sustainable revenue model

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ii.

For usersentrepreneurial youth (aged 13 to 25) with Internet access.

For point buyers (subscribers)i.) consumer businesses wanting to improve bottom lineii.) extended family and neighbours wanting to support youth

For grantsi.) foundations who support youth development initiativesii.) government programs wanting economic growth

Who is our target market...

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ii.

Brand engagement: business owners want their product or service to be well known by their potential customers. 3P’s engagement tools enable their brand or product to be directly engaged with via our idea competitions and specific projects. .

Innovation and Increased Profitability: the 3P community is designed to engage with businesses in ways that improve their products, services, marketing, and ultimately their profitability. .

Future team members: by engaging with the local users, business owners can see first hand who are the most innovative and productive youth. This makes identifying and hiring good team members easier.

What is in it for businesses …

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ii.

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ii.

Chapter Partners earn by running great programsi.) school/uni chapters (student run)ii.) local chapters (20-50 schools)iii.) national chapters*ideal partners are organizations with existing infrastructure and funding relationships

We leverage Social Media & crowdsourcingi.) invite-a-friend (2006 results=3% growth/day)ii.) setup 250 member advisory group in chapter (25c)iii.) we have over 400 members in our Social Media teams

Sales systems are built into youth learning's i.) youth approaching and enrolling businessesii.) youth applying for local grant funding iii.) youth inviting investors to participate in local seed fund16

How we scale the program…iii.

School Chaptersi.) grow and support users at their schoolii.) funding from ‘very’ local grants & sponsors

Local Chaptersi.) setup and support school chaptersii.) secure local funding from grants & sponsors

National Chaptersi.) set up national not-for-profit entityii.) support local chapters in growing user base iii.) secure national funding from grants & sponsors

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How we grow chaptersiii.

Our 5000+ member advisory group & subgroups are used to leverage skills & contacts when setting up programs in each region.

5% to 10% show an immediate interest in being actively involved in the programs local development.

90% are likely to be more loosely connected by helping with: i.) identifying local funding sources ii.) identifying local execution partners iii.) introducing local youth to the program iv.) identifying local subscribers (business owners and individuals)

Advisory group members cost us under 25 cents each to acquire. We have proven this to be replicable in every city by using existing social media platforms such as LinkedIn, Facebook, and Twitter.

How we leverage Social Media

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iii.

Direct Beneficiaries

Who benefits from my3P...

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TeachersParents of our youthFuture employers of our youthFuture employees of our youthAngel investor groupsBusiness incubatorsGovt tax collectors

Youth Business subscribersIndividual subscribersSchoolsCharities SponsorsFoundationsEconomic growth agencies

Indirect Beneficiaries

iv.

(per chapter targets)

Results Year 1 Year 2 Year 3

youth enrolled 1,000 1500 2000

youth enterprises started

100 150 200

mthly subscriptions revenue(business & individual)

$40k $150k $320k

total costs covered by subscription revenue

20% 50% 80%

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v.

Results(country example) Minimum Stretch

2012 3 cities (1-big, 1-med, 1-small)3,000 youth

300 youth enterprisesRev=$600k

9 cities (3-big, 3-med, 3-small)9,000 youth

900 youth enterprisesRev=$1.8M

2013 9 cities9,000 youth

900 youth enterprisesRev=$1.8M

15 cities15,000 youth

1,500 youth enterprisesRev=$3M

2014 15 cities15,000 youth

1,500 youth enterprisesRev=$3M

25 cities25,000 youth

2,500 youth enterprisesRev=$5M

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v.

ResultsGlobal

minimum stretch

2012 3 countries9 chapters9000 youth

9 countries27 chapters27000 youth

2013 9 countries27 chapters

27,000 youth

30 countries90 chapters

90,000 youth

2014 30 countries90 chapters

90,000 youth

90 countries270 chapters

270,000 youth

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v.

Use of funds % of funds

To users in points (to be earned and redeemed)

60%

local chapter operating costs(wages, expenses)

20%

platform costs(content, eLearning)

10%

global operating costs(wages, expenses)

10%

Seed Funding Required = $100k/city (for 50k-500k populations)

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vi.

Dr. Claudio Parrinello (ceo) Switzerlandhttp://ch.linkedin.com/pub/claudio-parrinelloFormer Head of CERN‘Knowledge & Technology Transfer’ division

Roii Patterson (founder) - Canadahttp://ca.linkedin.com/in/roiipatterson

Our Global Team

Cristian Toledo - Chilehttp://cl.linkedin.com/in/cristiantoledo

Carole Gallant - UK http://uk.linkedin.com/in/carolegallant

Raised over 5m for her not-for-profit youth programs over last 4 years

Melissa Strangio - Netherlandshttp://nl.linkedin.com/in/melissastrangioWorked with European Commission on Youth Enterprise Year with 50m budget

Dr. Christopher Daniel - Indiahttp://in.linkedin.com/pub/dr-j-christopher-daniel-ph-d/3/875/366

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vii.