closely monitor search performance and spend levels. make adjustments as needed. 'run frequent...

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Page 1: Closely monitor search performance and spend levels. Make adjustments as needed. 'Run frequent tests on ad copy, site links, and landing pages. 'Support new customer acquisition
Page 2: Closely monitor search performance and spend levels. Make adjustments as needed. 'Run frequent tests on ad copy, site links, and landing pages. 'Support new customer acquisition