© copyright 2010 avanade inc. all rights reserved. the avanade name and logo are registered...

© Copyright 2010 Avanade Inc. All Rights Reserved.The Avanade name and logo are registered trademarks in the US and other countries.

How to achieve Elastic IT

Dennis Harders Solution Manager: Elastic Datacenter Avanade NL

01-06-2010

© Copyright 2010 Avanade Inc. All Rights Reserved.

Agenda

• About Avanade• Avanade and the “Cloud”• Cloud Computing Types• What is Elastic IT• Microsoft Cloud Continuum• Elastic Datacenter• Questions

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Avanade delivers business technology services which connect insight, innovation and expertise of Microsoft technologies with each other.

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•Our Customers– 700 customers as trusted advisor– 95% satisfied customers

•Our Services– Results realized within every industry

•Supported through Accenture en Microsoft

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Avanade Global

About Avanade– 61 offices in 24 countries– 900 million USD profit in FY 09– 20% annual growth since the start in 2000

© Copyright 2010 Avanade Inc. All Rights Reserved. 5

Avanade Netherlands

Started in 2004– 200+ professionals– Main office in Almere– Smaller Office on High Tech Campus in Eindhoven


Global Customers

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• Midsize to large Enterpises• Multiple industries• Government

http://www.telenor.com/

http://www.credit-suisse.com/


Our customers within the Netherlands

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• iddelgrote tot grote organisaties• Alle industrieën• Overheidsinstellingen

• Midsize to large Enterpises• Multiple industries• Government


The combined strengths of each company offer customers integrated, innovative solutions that realize business results

•Focussed on Industry and Business process

•Industry, ‘cross-industry’

solutions

•Horizontal accelerators

• Specialized within the Microsoft-platform

• Engineered architectures,

• Industry and cross-industry knowledge and solutions

• Enterprise platform,

• Superior price and performance,

• Commitment to research and development


• CRM Implementation

• Sales Force Effectiveness

• Customer Care

• Avanade Online Servicesfor CRM

• xRM

Customer Relationship Management

Application Development

• Enterprise Architecture Planning

• Custom Application Development

• Application Lifecycle Management

• Application Renewal

• e-Commerce

• Digital Marketing

Enterprise Resource Planning

Technology Infrastructure

• ERP Implementation

• Industry Focus:• Automotive• Electronics and High Tech• Industrial Equipment• Media & Entertainment• Professional Services• Retail

• Data Center Transformation and Optimization

• Server Virtualization

• Workplace Infrastructure

• Messaging

• Avanade Services for Business Productivity Online Suite

Information Management

and Collaboration• Business Intelligence

• Enterprise Collaboration

• Enterprise Content Management

• Enterprise Search

• Information Architecture

Outsourcing

• Application Outsourcing

• Avanade Online Services

• Avanade Services for Business Productivity Online Suite

• Infrastructure Outsourcing

FY10 Avanade Services PortfolioIncluding representative services

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Avanade and the “Cloud”

• Multiple solutions within Avanade to achieve Elastic IT:

– “BPOS Migration Factory”(any to any) Exchange migrations Sharepoint migrations Lotus Notes migrations

– Elastic Datacenter Extension Private Cloud More control of IT resources Transformation from a traditional model to an IaaS model

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Datacenter Evolution


Datacenter Evolution

TraditionalDatacenter

VirtualizedDatacenter

PrivateCloud

PublicCloud

TraditionalDatacenter

VirtualizedDatacenter

PrivateCloud

PublicCloud

• Well-known, stable and secure

• Utilization <15%

• Utilization Increases to >50%

• Management Costs Decrease

• Management Costs Decrease Significantly

• IT as a Service

• Capacity on Demand

• Global Reach


Datacenter EvolutionPhysical

Infrastructure

Physical Servers, under-

utilization

Outsourcing of Resources ( Azure Cloud / Private Cloud)

Private + Public Cloud= Elastic computing

Virtualization

End-to-end virtualization

and consolidation

VirtualInfrastructure

Centralized Operation and Monitoring / metrics defined

Management

Standardization


Automatization& Green IT

DataCenter Automation and

Provisioning (NGDC)

Management


Automation

Multi Cloud Management

Multi Cloud Virtual Infrastructure

Multi Cloud Automation

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Microsoft Foundation for Private Cloud

Dynamic Data Center ToolkitFor Enterprises

|

Infrastructure as a Service (IaaS)

Distributed and Elastic

Infrastructure Fabric

Automated Management

SLA Driven

Dynamic Data Center ToolkitFor Enterprises|

Delivering the service

Managing the fabric

Cloud Computing Infrastructure


Microsoft: The Power of Choice

© Copyright 2010 Avanade Inc. All Rights Reserved.16

Microsoft Cloud Computing Continuum

Private

Public

Dynamic Data Center ToolkitFor Hosters| Dynamic Data Center Toolkit

For Enterprises|

Software as

a Service(SaaS)

Platform as

a Service(PaaS)

Infrastructure as a

Service(IaaS)

IT a

s a

Serv

ice


Elastic Datacenter


Abstract Elastic Datacenter (ED) Vision

Imagine controlled, predictable, efficient IT that is also easy to access, and available on-demand on-premise* and in

the cloud **.

Now also imagine a single interface that end-users can use to request new systems, view the associated chargeback,

route requests through approvals, and manage their systems.

Transformation from a traditional model to an IaaS model is achieved by Avanade’s Elastic Datacenter vision.

*) NGDC vision**) NGDC + Cloud = Elastic


The Emergence of Cloud

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On-premise

•Most Flexibility and Control•Subscriptions/Licenses

Rich, enterprise software providing the

most capability

Run by customer

Cloud

•Uniform Service•Ad-supported/Subscriptions

Enterprise software delivered as

a service

Economy of Scale

Low High

Provided by Microsoft(or a partner)


“Clouds”, what are they and when to use

• Public Clouds– Outsourcing of datacenter on Infra, Platform or Software level– Selling point of this model is cost savings– Examples:

Microsoft, Google, Amazon, Salesforce.com

• Private Clouds– Virtualized environment– Keeps all hardware/services on-premise / at hosters– Systems, Maintenance and Security under own control.– Selling point of this model is flexibility.

• Hybrid Cloud Model– Combination of cloud models


Elastic Datacenter Overview

• Two phases to achieve Elasticity.– Tactical approach– Strategic approach

• Tactical– Server Virtualization (Compute Optimization)– Operations to support virtualization (Operations Optimization)

• Strategic– Cloud enablement

Private cloud Public Cloud Delivered through Avanade solutions

– Operations to support cloud enablement


Phase II Phase IIIPhase I

Elastic DatacenterThe Roadmap

Standardization & Consolidation

Integration &Automation

ServiceOrientation

Standardization

Data Center Rationalization

Infrastructure Consolidation

Resource Virtualization

Automation

Tech

nolo

gy

IT Process

Integration

Optimization

Provisioning

Managem

ent

Ope

ratio

nsService Virtualization

Predictive Operations

Service Automation

BSM Consolidation Business Orientation

SOI

Pro

ce

ss

Tec

hn

olo

gy

IT Utility

• Link Operations to Business Services• Use feedback loop and self healing

diagnostics to move to Predictive Operations

• Services Virtualized between multiple sources (internal and external)

• Enhance Automation and Dynamic Provisioning to enable a true IT Utility

• Introduce BSM (Business Service Management)

• Standardize Technology, Tools and Processes

• Deliver Rationalization of Data Centers

• Consolidate IT Infrastructure through Pooling and Virtualizing of resources

• Apply Provisioning techniques to reduce turn around times

• Integrate Operations frameworks supporting ITIL processes to enable Proactive Operations

• Optimize and Automate of both Technology and IT Process

Start on the journey with

Compute Optimization

and Operations

Optimization

Compute Optimization Operations Optimization

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Elastic Datacenter

• Microsoft Hyper-V 2.0• VMware Vsphere• Citrix XenServer

• System Center Operations Manager• System Center Data Protection Manager• System Center Virtual Machine Manager• System Center Configuration Manager• System Center Service Manager• Microsoft Solution Accelerators (DIT-SC etc.)• Citrix Essentials• VMware vCenter

• Rationalization• Consolidation• Standardization• Virtualization

• ITIL• MOF• Orchestration• Provisioning• Automation• Approvals• Metering & Billing• Centralization

• “Our time to deploy new applications is excessive”• “We need to maximize our virtualization potential”• “Our businesses want to add/remove processing

capacity to meet cyclical demands”• “We need to control our virtualization spend more

effectively”• “We are spending a lot on VMware and not using a

lot of the functionality that we’re paying for.”

• “We’re not effectively responding to outages”• “We’re missing our SLA targets”• “We don’t have a good grasp on service delivery”• “Our approvals process is complex and manual”• “Procurement is a bottleneck”• “Our spend on enterprise management is

excessive”

Compute Optimization Operations Optimization

Tech

no

log

yP

roce

ssB

usi

nes

s/P

eop

le

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Elastic Datacenter Existing Supporting Assets

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• Virtualization Business Case Estimator

• Rapid Operations Management Assessment

• Exchange 2003 Operations Components Deliverable

• SCOM 2007 Operations Guide• MOF Operations Assessment Report• Microsoft Technologies Operations

Proactive Operations Guide 2008 v1• MOF - Configuration Management for

Avanade's ITS Operations• Operations Management Assessment

Release v1.0• Client Engagement-developed assets

• CAA: Application Availability Analysis• Xilinx: Windows 2003 Active Directory (AD)

Operations Guide• Centex: Operations Manual• State of Alaska: Exchange Operations

Guide• Enexus: Operations Policies, Processes &

Procedures• Related: Infrastructure Optimization

assessment collateral

Avanade AKM Assets• Infrastructure Maturity Model• Operational Maturity Model

Accenture Assets

• ITIL V3 - Service Operation Principles and Functions

• Operations Management - Fundamentals of Operations Management

• Operations Management - Operations Components

• Operations Management - Operations Management Tools

• Mentoring ITIL V3 Foundation (ITV3F)

• Mentoring Information Technology Infrastructure Library Foundations (ITIL)

Skillsoft Training


Avanade Architecture Blueprint for NGDC

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Rules & RequestsThe Service Catalogue and Policy Rules define how business applications can and must use the technical infrastructure (e.g. SLA).

Work Requests are new requests for infrastructure services.

DC model contains a logical view of the entire data center.

Orchestration EngineExecute automated workflows to assign and deploy technical infrastructure in response to the policy rules, work requests and real time inputs.

Metering & BillingInfrastructure usage and SLAs are processed to create bills/invoices.

Predictive OperationsInfrastructure usage metrics, alerts and alarms are processed by the Predictive Operations monitor and change requests returned to the Orchestration Engine for action through balancing the requests with policy rules for the IT service and incoming work requests.IT Automation

RequestsInfrastructure components are assigned to specific work requests.

Monitoring OutputsThe deployment and usage metrics, alerts and alarms are captured and passed to the Predictive Operations monitor.

Business Service Management (BSM)Business Service Management enables “service orientated infrastructure” (SOI) and allows IT to be managed from the perspective of the business.

Configuration Management Database (CMDB) The CMDB contains all of the IT organization’s key parts (Configuration Items), their attributes and their inter-relationships

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Avanade Architecture Blueprint for NGDCVirtualization

• Windows Server 2008 R2– OS Platform

• Hyper-V (R2)– Virtualization platform– Windows & Linux VMs– Live Migration

• PowerShell V2– Vehicle for automation– Base layer in Microsoft

products


• Virtual Machine Manager– Current SCVMM 2008 R2– Provides provisioning

capabilities through library– Orchestration through DIT-

SC and PowerShell– Contains a rudimentary

service catalogue function through the web based self-service portal

– Intelligent VM placement– Implements user quotas to

control VM sprawl– Integrated management for

VMware

Avanade Architecture Blueprint for NGDCProvisioning

DIT-SC


Avanade Architecture Blueprint for NGDCMonitoring

• Operations Manager 2007 R2– Operational monitoring

Microsoft O/Ss and apps Cross Platform Extensions for Linux 3rd party management packs and add-ons

to integrate with other management tools and manage further systems and applications

– Service Management– System configuration for CMDB– Custom code Metering and Billing

• Hardware PRO Tips– Integration with Virtual Machine

Manager for virtual machine orchestration and provisioning in reaction to events and alerts

– Create selfmanaging IT infrastructure• Integration with Microsoft Visio to

map full infrastructure.


Avanade Architecture Blueprint for NGDCOrchestration and Provisioning

• Configuration Manager 2007 R2– Orchestration and provisioning

Pre-OS (OEM) configuration Operating system deployment Application deployment Integration with Software Update

Services provides patching functionality

– Desired Configuration Management Track configuration drift (integration

with Operations Manager), through custom code this can be taken further to automate remedial action

– System configuration for CMDB


Avanade Architecture Blueprint for NGDCBackup & Recovery

• Data Protection Manager– Backup & recovery

Online through VSS Consistency across VM and

Applications Microsoft Application Aware

Backup Disk to Disk to Cloud Disk to Disk to Tape Hyper-V Cluster Aware SelfService restore


Avanade Architecture Blueprint for NGDCWorkflow

• Service Manager 2010– Workflow engine for

automating– Central data warehouse and

reporting platform BI IT– Connector Framework– A CMDB to support the

management of information about IT service components and how they relate to one another

– Self-service portal End-users– Knowledgebase capture and

share practical knowledge


The Elastic Datacenter

CMDB- SC Service Manager

Predictive Ops- SC Operations Manager- SC Virtual Machine Manager- SC Configurations Manager

HypervisorMS Hyper-V R2

Backup- SC Data Protection Manager

IT Orchestration & Provisioning NGDC Bus + Opalis

People/Process Orchestration ED Tool + MS SC Service Manager

Rules & RequestsED tool + MS SC Service Manager

BSMAvanade Enterprise Service Monitoring Portal

Metering & BillingED tool + MS SC Operations Manager

External CloudMicrosoft Azure

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Investments Elastic DatacenterFeatures to be developed within Avanade to go Elastic

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Tooling to be designed with large enterprise customer feedback in mind:

• Single interface for all infrastructure requests• Visual design surface• Wizards• Fully automated• Enables private and public clouds in the enterprise

• ITIL process alignment• Integrates Private and Public cloud with CMDB, Incident Management, Change Management and

Release Management automatically.• Fully customizable approval and activity workflows within Service Manager

• Rapid provisioning/de-provisioning/change through the implementation of full end to end environment automation• Orchestrates Microsoft environments through DIT-SC• Orchestrates heterogeneous and non Microsoft environments thru Opalis (additional licensing required)• Orchestration can be customized to integrate into customers existing run book automation platform

• Improved and integrated chargeback• Charges customers for setup as well as actual utilization• Enables a true utility model• Combine billing for public and private cloud services

• Integrated enterprise management / notification• Users define health and service model at on boarding

• Accelerates virtualization• Users can select existing servers to migrate to the private cloud via P2V or V2V


Questions?


Avanade contacts

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• Solution Manager DataCenter Transformation (includes ED)• Dennis Harders: [email protected]

mailto:[email protected]

© copyright 2010 avanade inc. all rights reserved. the avanade name and logo are registered...

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