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1 © Copyright 2012 EMC Corporation. All rights reserved.
2 © Copyright 2012 EMC Corporation. All rights reserved.
BIG DATA TRANSFORMS BUSINESS Antti Mäkinen
3 © Copyright 2012 EMC Corporation. All rights reserved.
Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.
IN 2000 THE WORLD GENERATED
TWO EXABYTES OF NEW INFORMATION
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Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.
2011 IN 2000 THE WORLD GENERATED
TWO EXABYTES OF NEW INFORMATION
EVERY DAY
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Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.
ALL DATA IS BIG
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Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.
DATA =
MONEY
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What’s Driving The Data Deluge?
Oil Exploration Medical Imaging
Video Surveillance Mobile Sensors Video Rendering
Gene Sequencing Smart Grids
Social Media
FACEBOOK UPLOADS 250 MILLION PHOTOS EACH DAY
COST TO SEQUENCE ONE GENOME HAS FALLEN FROM $100M IN 2001 TO $10K IN 2011
READING SMART METERS EVERY 15 MINUTES
IS 3000X MORE DATA INTENSIVE
OIL RIGS GENERATE
25000 DATA POINTS PER SECOND
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The Value Of Data Is Growing New Business Models Are Based On Data!
290,000,000 Updates / Day
250,000,000 New Photos / Day
1,000,000,000 Queries / Day
4,000,000 Claims / Day
2,800,000,000 Trades / Day
31,000,000,000 Interactions / Day
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Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.
VELOCITY VARIETY VOLUME
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How Companies Are Using Big Data
12
13
21
28
30
33
37
39
49
19
18
29
40
39
40
41
36
60%
Improvements to R&D processes
Automation of common or straightforward decisions
Pricing
New product strategies
Performance management & transparency in internal operations
Customer service/support
Operations, service delivery, or supply chain management
Budgeting, forecasting, or planning
Customer insights, segmentation, or targeting
Ideally
Currently Functional Areas Where Companies Do, And Should, Focus On Using Big data And Analytics To Improve Overall Performance
McKinsey Global Survey of 1,469 C-level executive respondents at a range of industries and company sizes, “Minding Your Digital Business,” 2012.
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• Batch oriented, with high latency • Monolithic, with inflexible layers • Brittle & labor intensive (metadata jailhouses) • Mainly focused on structured data • Performance and scalability challenged • Information integration requires coding • Information stored aggregated for specific reports
SOU
RC
E
File Manager CIFS / NFS
Xactional Data Mgr DB2, Oracle, SQL Svr
INTE
GR
ATE Master Data
Manager Oracle, SAP
ETL Informatica
STO
RE Content Manager
EMC Documentum Data Warehouse
Oracle, DB2, SQL Svr
AN
ALY
ZE
Analytic Modeling SAS, SPSS
BI + Reporting Crystal, BO
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Business Agility?
Data
Correlation, Patterns
Causality, Predictors
Operationalize for Impact
More, Faster, Better
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1 The Journey To Big Data
CLOUD
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INFO SERVICE
BUS Dynamically Orchestrated Services Workflows Itineraries Messages Security
EMC IITS Architectur
e
+ ADDITIONAL INTEGRATION
PATTERNS
Pub-Sub Web Services REST ODBC, JDBC ETL, ETLT, LET
New Technology Ecosystem for Big Data
Low latency Agile & organic Federated Metadata driven Integrated Scalable Secure, multi-tenant Services based Intermediating Policy based Auditable
Analyze and Classify
Integrate and Transform
Source and Store
Application Fabric
Information Fabric
Data Plane
Ensure Quality, Resolve
Ontologies, Enforce
Contracts
Governance Processes
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1 The Journey To Big Data
CLOUD SOCIAL
2
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THE NEW TEAM DRIVING BIG DATA DATA SCIENCE
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Legacy Analytics Process
1. Find The Data
2. Get Access To Data
4. Move To Sandbox
5. Analysis Finally!
6. Operationalize The Model
3. Learn About The Data
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Self-Service And Collaborative Analytics
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1 The Journey To Big Data
CLOUD AGILE
2 3
SOCIAL
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Better, Faster Decisions Deliver The Latest Data
Enable Contextual Decisions
Complete Audit Trail Keep IT Audit Happy!
Reduce Information Risk
Easy To Build A Tool For Non-Programmers!
Drag & Drop Process Modeling
Agility
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The Journey To Big Data
1
CLOUD AGILE
2 3
SOCIAL
TRANSITION TO A
PREDICTIVE ENTERPRISE
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THANK YOU