* english- here for an overseas experience and they were wealthy * the domestic market was made up...
TRANSCRIPT
*Phase 1: Mid 1880s – 1900s
*English- Here for an overseas experience and they were wealthy
*The domestic market was made up of people from Canterbury, Otago and Southland
*They came here for the climbing and skiing at The remarkables and Coronet Peak skifields.
*They also came for the Lakes- swimming, fishing and boating
*1863- Coach service from Dunedin to Kingston- 4 days travel
*1878- railway was built from Dunedin to Kingston – 14 hours travel
*To get from Kingston to Queenstown you went on a boat- The Ben Lomond, The Earnslaw or The Antrim
*Family owned businesses and advertising in newspapers
*Phase 2: 1930s/40s – 1970s
*Overseas tourists arriving from Japan, America and Australia
*By the mid 1970s 150 000 visitors were attracted annually
*Development snowballed as an increasing number of attractions brought in more tourists, who required facilities and who supported an increasing range and number of attractions
*Coronet Peak introduced a rope toe in 1947- commissioned William Hamilton to build this and it was the first successful tow in the country
*1964 a road was built up to Bob’s Peak above Queenstown
*1967 a Gondola was built up Bob’s Peak- 1st 6 weeks 10000 people visited)
*4 wheel driving into remote mining towns
*Shotover Jet trips began in 1957 but they gained exclusive rights in 1962 when American tourists were willing to pay 5x the price.
*Airfield was established and in 1961 the first international flight from Melbourne to Christchurch occurred.
*Roads were being constructed
*In the 1930s the government helped with improvements in seating, tree planting, tracks, sports fields, electric lighting, water and sewerage
*Industry- Marketed to NZ families to begin with then in 1970s Air New Zealand began international advertising campaigns targeted at Auckland, Rotorua and Queenstown
*Phase 3: 1980s
*South Americans, UK and Irish come for work opportunities. Tourist numbers start to level off. More independent travellers.
*378 000 tourists arrived
*This was a period of rapid development
*Bungy jumping, heli-skiing, luge, canyon swing, river boating, skydiving, paragliding, boat parachute
*A construction boom provided retail space, accommodation, offices and restaurants- by 1989 there were concerns about accommodation over supply- bankruptcy occurred
*Rapid growth created congestion on roads
*11 flights from Sydney and Melbourne per week in winter. 6 flights in summer
*Access by road apart from the Nevis Gorge which is closed Nov-Dec for repairs.
*The Crown Range road to Wanaka is sealed
*Industry- International chains set up in Queenstown.
*Ngai Tahu develop in the CBD and the Shotover Jet
*Trojan Holdings- skifields and the AJ Hackett bungee
*Regulators- Destination Queenstown set up and every business pays a small rate to them for advertising
*Phase 4: 1990s to today
*Confidence was restored and an increase in both international and domestic tourist numbers occurred- 1.4 million.
*Queenstown now has a reputation as an adventure mecca
*A wide range of attractions are introduced to broaden the appeal- wine tours, boutique shopping, spas and horse trekking
*International flights from both Air New Zealand and Jet Star
*Daily flights to Auckland, Christchurch and Wellington
*Daily bus services to and from CHCH, also from Dunedin, Invercargill etc
*Major international and all national rental car companies and campervan companies have offices in Queenstown
*Beds for 20 000 visitors and extensive range of premier hotels to backpackers
*Industry- Overseas capital is used to fund major accommodation projects, intensified tourist activities at key sites eg Coronet Peak skifield adding in restaurants, chairlifts, artificial snow making.
*Regulators- DOC- Manages many areas such as walking tracks, visitor centres, car parks and toilets.
*Destination Queenstown- promotes sustainable tourism development and markets Queenstown to the world through brochures, websites etc