– for discussion – the office of the first lady -p&i unit credential overview - may 10 th,...

– For Discussion –

The Office of The First Lady-P&I Unit Credential Overview -

May 10th , 2010

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OFL Strategic Framework

The Projects & Initiatives Unit

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Introduction

The Office of The First

Lady

The Office of The First Lady (OFL) aims to provide the highest standard of support for the work of The First Lady.

The mission of the OFL is to ensure that the strategy objectives of The First Lady are successfully implemented while maintaining a positive public image.

The OFL’s work is guided by the following values:

Passion: Sharing and demonstrating the passion towards the good of Syria’s tomorrow Transparency: Open & respectful in all communications internally and externally Integrity: Strive for excellence in execution

The Role The First Lady is founded upon Her Excellency’s commitment to His Excellency, The President whom The First Lady supports through her public diplomacy and through her work.

Her Excellency's work is dedicated to Syria’s future and development by harnessing the talents and potential of Syrian people.

The efforts of Her Excellency are framed in three guiding principles : Identity, Inclusion & opportunity.

The First Lady

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Strategic Framework

Meta Objectives

Engaging and mobilizing civil society-Enabling a transparent work environment for civil society organizations so their efforts get highlighted - Promoting increased collaboration between the three sectors (civil, public & private)- Supporting NGO’s excellence in execution - Promoting participation with civil society internationally to share learning, broaden understanding & enrich development approaches

Inspiring & equipping Syria’s youth for Participation-Supporting organisations create youth related initiatives in various areas - Promoting youth leadership-Ensuring the inclusion of youth with limited access to opportunities- Enabling greater youth national connections & encouraging technology early adoption -Promoting the new face of Syria by supporting international youth learning exchange

Engaging & advancing cultural renewal-Supporting national/ international collaborative initiatives aimed at cultural transformation -Expanding the educational, inspirational & identity shaping contributions of cultural and heritage institutions for all Syrians- Promoting the innovative creation of unique forums that incorporate the best of the past to support the future- Highlighting the impact of Syria’s culture & heritage on the country's socioeconomic development-Promoting the greater positioning of Syria’s culture & heritage globally

Within the frame of the above guiding principles, the Office of The First Lady is working on three main areas which represents the strategic meta objectives for Her Excellency’s projects & Initiatives .

Her Excellency’s work guiding Principles

Identity: Strengthen & Renewing Syrian Identity Inclusion: Eliminating barriers and enhancing participation from all members of society Opportunity: Creating new spaces for participation and innovation at every level

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Business Structure The OFL consists of two main units: The Executive Support Unit which handles the administration and media communication of Her Excellency and The Projects & Initiatives Unit which handles all projects & Initiatives which The First Lady is involved in.

First Lady

Communications Consultant

Director of the Executive Unit

Director of Projects & Initiatives

Deputy Director of Projects & Initiatives

Senior Executive Aides

Projects Admin Coordinator

Executive Aides

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Projects Portfolio

Area Current Projects and Initiatives Current Allocations

Civil Society Institutional Development

NGO Agency (Accreditation, NGO Law, National 11th Five-year Plan) Ruba Darwish

Syria Trust for Development Salma Kahale

Civil Society Research Program Joelle Mesmar

Volunteer Program To Be Determined

Cultural Renewal

Syrian National Museums Transformatin Yara Moualla

Opera House: Syrian–Austrian Collaboration Rudolf Burger Hala Dakkak

IMA: Syria Exhibition in France Hala Dakkak

Palmyra Project To Be Determined

Archeological Sites and Research Programme Yara Moualla

UNESCO Intangible Heritage Yara Moualla

Damascus Rose Building Salma Kahale

Youth Empowerment Youth Agenda Salma Kahale

Inclusion and Activity of People with Disabilities

Special Olympics Jawan AlFadel

Follow Up with AAMAL Organisation Jawan AlFadel

National Plan for the Disabled Jawan AlFadel, Ruba Darwish

Promote Int’l Cooperation

Syrian Expatriates Funds Joelle Mesmar

Internal Priority ProjectsCommunications Strategy for the Office of The First Lady and Projects & Initiatives Bahaa Issa

SDU Management and Coordination To Be Determined

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OFL Strategic Framework

The Projects & Initiatives Unit

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Projects & Initiatives Unit (P&I) * Roles & Responsibilities*

The Role of The P&I Unit

Support Her Excellency's strategy by setting the overall mission & vision and meta objectives .

Design & implement projects & initiatives.

Manage and maximise the impact projects & initiatives.

Recommend & highlight any potential projects that falls with in the office’s meta objectives

Projects Selection Criteria

Related: Fits within the First Lady’s vision & the OFL’s meta objectives

Measurable: Has a clear defined impact on the society

Feasible: The availability of the right resources and knowhow for implementation

The Role of The P&I

Director

Set the strategy of Her Excellency’s projects & initiatives

Supervise the management of the projects & initiatives to ensure the maximum impact

Priories the work with the Executive Aides to ensure the effective forward move of projects & initiatives

Liaise with the Government on strategic matters regarding projects & initiatives

The Role of The P&I

Executive Aide

Manage the cycle of assigned projects (project design, implementation and evaluation)

Liaise with partners to advance projects implementation

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Projects & Initiatives

Project Youth Agenda

Description A campaign for cultural change to unleash the potential of Syrian youth so that they constructively engage and take greater responsibility for their own future and services to their country.

Purpose & Objectives

Purpose Shift the mindset of youth to realize their own agency and for society at large to both encourage and allow for youth engagement and initiative.

Objectives Helping youth to become initiators in their lives and communities.Supporting youth led projects and initiatives for improving their own lives and that of their communities. Catalyzing a broader movement across Syrian society that places youth at the center. Organizations (governmental; private; civil and charitable).

Link to The First Lady’s Guiding principles

Identity Inclusion Opportunity

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Link to OFL Strategy(Meta Objectives)

Inspiring & equipping Syria’s youth for Participation- Supporting organisations create youth related initiatives in various areas - Promoting youth leadership- Enabling greater youth national connections & encouraging technology early adoption - Promoting the new face of Syria by supporting international youth learning exchange

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Project Syrian National Museums Transformation

Description

The project was initially a cooperation idea between the Louvre Museum in France and Syria; however the idea had evolved into a new initiative to transform Syria’s National museums and fundamentally re-conceptualize the role of these museums in Syria’s history, culture and economy , this programme will elevate the role these museums play in Syria’s history, culture, modern economy, and society. It will also reshape how Syria’s cultural heritage is experienced and presented.


PurposeImprove the quality and access of Syria’s rich history by promoting the story of Syria as core to the story of humanity and the development of civilization.

ObjectivesReflect the historical culture of Syria, preserve the National historical treasures and create a knowledge economic impact through cultural capacity building.Modernize and elevate museums role as a pillar of promoting Syria internationally.



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Engaging & advancing cultural renewal-Supporting national/ international collaborative initiatives aimed at cultural transformation -Promoting the innovative creation of unique forums that incorporate the best of the past to support the future- Highlighting the impact of Syria’s culture & heritage on the country's socioeconomic development-Promoting the greater positioning of Syria’s culture & heritage globally

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Project Intangible Heritage

Description Establishing a national registry to document, protect and conserve Syria’s intangible heritage and highlight some of these elements on the international cultural map.


PurposeTo reflect our culture by saving and promoting our living heritage and highlighting it to the international committee.

ObjectiveTo elevate the sustainable development of our society through the knowledge share of our intangible cultural treasures



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Engaging & advancing cultural renewal-Promoting the innovative creation of unique forums that incorporate the best of the past to support the future- Highlighting the impact of Syria’s culture & heritage on the country's socioeconomic development-Promoting the greater positioning of Syria’s culture & heritage globally

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Project Special Olympics – 7th Regional Games

DescriptionSyria will host The Special Olympics 7th Regional Games between September 25th and October 3rd 2010. The largest regional sporting event for people with intellectual disability will witness the participation of 2900 players from 22 countries


PurposeTo expand opportunities offered for people with intellectual disabilities so they have a chance through the provision of quality sports, training and competitions to improve their lives and take a role in the society.

Objectives Celebrate the achievements of the Special Olympics athletes and encourage their ongoing participation in sports.Highlight Syria as a main player in supporting the disability sector. Create opportunities for interaction and engagement between NGOs, civil society, public and private sectors and people with intellectual disabilities through the Special Olympics.



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Engaging and mobilizing civil society-Promoting increased collaboration between the three sectors (civil, public & private)Inspiring & equipping Syria’s youth for Participation-Ensuring the inclusion of youth with limited access to opportunities

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Project Syrian Expatriates Fund

Description

The project was created based on demand from the Syrian expatriates to contribute to Syria's development and link themselves to the country in manners that could help the country both financially and expert know how and in kind contribution of capital projects and to projects seen part of the national development priorities.


PurposeCreate a successful funds programme to enable the Syrian government to work hand in hand with Syrian expatriates whose desire to give back to their country in the form of wealth and experience.

ObjectivesChannel the financial recourses and expert know-how of the Syrian expatriate community towards helping Syria achieve its development goals. Mobilize and manage resources for the benefit of development projects in Syria, proposed and/or implemented by accredited organizations (governmental; private; civil and charitable).



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Engaging and mobilizing civil society-Promoting participation with civil society internationally to share learning, broaden understanding & enrich development approachesInspiring & equipping Syria’s youth for Participation-Supporting organisations create youth related initiatives in various areas

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Project Opera House & Musical Scene Reformation

Description Articulating Dar Al Assad’s significant role in building a reliable musical infrastructure powered by the participation of local and international cultural and musical foundations.


Purpose:To uphold Syrian musical scene and experience to international standards by creating a high level of musician and audience. ObjectivesConceptualize and implement a musical infrastructure in Syria to ensure a highly developed musicians and audience. Highlight Syria on the international musical institutions map.Creating a musical methodological linkage between Syrian cultural entities and Opera house to achieve an integrated musical scene.



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Engaging & advancing cultural renewal-Supporting national/ international collaborative initiatives aimed at cultural transformation -Expanding the educational, inspirational & identity shaping contributions of cultural and heritage institutions for all Syrians-Highlighting the impact of Syria’s culture & heritage on the country's socioeconomic development-Promoting the greater positioning of Syria’s culture & heritage globally

– for discussion – the office of the first lady -p&i unit credential overview - may 10 th,...

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