highly dealing with specific customer profile of customer and customer satisfaction gender: female...
TRANSCRIPT
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RECOMMENDATIONS
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MARKETING THEMES Highly dealing with specific customer profile of
customer and customer satisfaction Gender: female greater then males Age: Young Population (under 25: 40%) Thrill of finding a good deal: high rate of
recommendation to others Largest Influence: friends and family Popular Department: Kids Apparel Customer Opinions, Satisfaction, Loyalty, and
Online Communication with the organization
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ACTION PLAN Improve customer service
Higher use of e-commerce
Increased advertising
Loyalty cards
Improved Information Systems
Store Specialities
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CUSTOMER SERVICE Separate cash for returns
Separate section for customer inquiries
Improved layout of cash registers
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COMPARISON OF LAYOUTS
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STORE SPECIALITIES Expand Departments:
Winners Food court/restaurant
Winners optical
Winners Grocery Department
Winners Pharmacy
Winners Brand of Clothing
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E-COMMERCE Online web-site re-modelling offer insider news to
promote its use by:
Creating a Winners Brand
Offering Online Shopping and Shipping Feature only on Winner produced merchandise
Offer special online features to online shoppers target market
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INCREASING ADVERTISING More television commercials
Active Distribution of Catalogues
You-tube blogging on trends and outfits
Social networking websites
Winners in the fashion industry
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LOYALTY CARDS Increase TJX member benefits
Transferring current TJX credit cards to Canada from the US
Offer points cards
Online Shopping with redeemed points
discount percentiles for a certain amount
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IMPROVED INFORMATION SYSTEMS
Application of LID 3 similar to Hudson Bay Company from current retail POS system: online stock
Direct communication and updates on websites with current stock with Winners Brand and other different vendors
Better control of on-going problem demand and supply fluctuations
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INFORMATION SYSTEMS Online website: LID 3 database inventory system
Other brands carried within the store follow:
Liquid Inventory System offering flexible business model and Opportunistic buying
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COMPETITIVE ADVANTAGE Separating our business from other retailers
through our unique online promotions: points cards and TJX
benefits Advertising: brochures, online videos , social
media websites, our website Increasing Customer Loyalty Increasing Customer Benefits Decreasing our Costs: Better Information Systems