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IBM Software Group

© 2003 IBM Corporation

Workplace, Portal & Collaboration Programme

Christina Mavromatis

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Portfolio

Programme criteria

Activity plan

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Portfolio

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Product Families

IBM Workplace products

The new bridge between people and business processes with integrated

collaborative products

IBM Lotus Notes/Domino

Time tested, market leading collaborative application environment for developing

people-driven applications

IBM WebSphere Portal

Allows integrated access to the information, applications and business processes

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Programme Criteria

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Customized links to

favorite apps

Awareness

Document library

Personalized content E-learning

People locator

E-meetings

Messaging and calendar

Personalized employee services

Make better informed decisions faster through B2E, B2C and B2B portals that provide integrated access to information and business applications. It is a single, secure point of access personalized to users roles.

Build better connected teams with team collaboration software that connects people together regardless of location or time zone to accelerate business processes. It’s how people communicate and collaborate with each other to work on projects or develop and share documents.

Improve responsiveness to customer needs and changes in the marketplace by connecting people to business processes, information and expertise anywhere, anytime, from any device.

Customized links to

favorite apps

Team Spaces

Instant Messaging and

Awareness

Document library

Personalized content Learning

People locator

Web Conferencing

Messaging and calendar

Personalized employee services

People Productivity – A single theme, with several key messages

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People Productivity Target Audience In 2005 People Productivity will target

CIO and Sr. IT (VP, Director)

IT Mgr

Exec LOB/C w/priority– CEO(1), VP Ops(2), CFO/VP Finance (2), VP Mktg(3), VP Sales(3), VP Mftg(4) in 1000+ and Focus accounts <1000

Existing SWG and STG customers, some new acquisition in competitive programs

Industry priorities – Finance, Distribution and Industrial

In 2005 People Productivity will not target Developers

Administrators

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Lotus North Region 2005 priorities/ Program activities

Establish Workplace as a Platform

Advance Lotus in SMB space

Grow Domino Portfolio Business

Maintain Portal Market share & leadership

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What are the elements to the Programme

Demand Generation – Directly and with Business Partners

Enablement – To internal IBM, Business Partners and Systems Integrators

Awareness – Through Press and Advertising

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How is the Programme structured

Lotus Notes/Domino – maintain and grow installed base

Portal – maintain #1 position and grow in market place

Workplace – enablement & awareness as well as demand generation

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Activity plan

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H1 Installed Base customers

7 Lotusphere Comes to You events - Feb – April WebSphere Portal User Groups – Feb & March Workplace launches - May

Add of Collaboration to Domino & Portal customers - email & tele – MarchLotus Renewals email & tele - March – JunePeople Productivity adoption cycle tele – March – JuneWorkplace Services Express to Domino tele – May

WebSphere Portal advertisingPress coverage

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H1 New/Competitive accounts – Demand Generation

7 Lotusphere Comes to You events - Feb – April Workplace Proof of Technology events – Feb & May Portal Proof of Technology events – March & April University & College Information Systems Association event – March Quarterly hospitality event – March & June IT Directors Forum – MayWorkplace launches - May

People Productivity adoption cycle tele – March – JuneMicrosoft competitive tele – Feb - June

WebSphere Portal advertisingPress coverage

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Latest Advertising

Print and online press;

IT WeekComputer WeeklyMIS MagazineComputer Business ReviewInformation AgeGovernment ComputingRetail Systems

ZD.netSilicon.comVNU.netFT.com

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H1 Business Partners & Systems Integrators - Enablement

Lotusphere 2005 event – Jan

Business Partner Sales College event – March

5 x Transforming the Way we work events – April

5 x Workplace Services Express Sales & Technical enablement events – April

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Workplace Launches – end May & early June

2 large scale events – North South – 200 plus attendees at each Smaller regional events in Ireland, Netherlands and South Africa Biggest announcement for SWG in 2005

Business Partners to exhibit at each event and have speaking opportunities in the break out sessions.

More details to follow in early March

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THANK YOU